Instacart Expands Partnership with Allegiance
Instacart announced an expanded partnership with Allegiance Retail Services, a retailer owned co-op, which supports more than 125 independently owned supermarkets across the Northeast. The expansion includes the introduction of Instacart's Caper Carts at select Foodtown stores, alongside new omnichannel capabilities designed to unify Allegiance's digital, loyalty, and in-store experiences. Storefront Pro - Instacart's enterprise commerce platform - is now powering modern e-commerce capabilities across all Allegiance retailers, and bringing Carrot Ads retail media tools to these businesses. In stores, Instacart's AI-powered Caper Carts are already live at Foodtown of Mt. Vernon, NY; Red Bank, NJ; and East Stroudsburg, PA, with additional deployments planned for 2026. As part of the expansion, Instacart is partnering with AppCard, Allegiance's loyalty provider, to deliver a unified loyalty rewards, digital promotions, and coupons across online and in-store shopping.
