UTZ Brands Stock Rating Updates and Market Insights
- Rating Overview: Since the beginning of the year, UTZ Brands, Inc. (NYSE:UTZ) has received several rating updates, with Jefferies reiterating a Buy rating on January 27 and setting a price target of $15.00, indicating market confidence in its future performance.
- Market Challenges and Outlook: Although UBS cut the price target to $11 on January 14 while maintaining a Neutral rating, analysts noted that the market backdrop for the Consumer Staples sector remains challenging, with expectations for fundamentals to improve by 2026, reflecting cautious optimism for long-term growth.
- Sales Shortfall Analysis: TD Cowen assigned a Hold rating on January 12, stating that the fiscal Q4 sales shortfall was primarily linked to retailer inventory reductions due to a slowdown in November sales; despite improved consumption and shipments in December, the recovery did not fully offset the quarter's weakness.
- Product Portfolio and Market Positioning: UTZ Brands focuses on marketing, manufacturing, and distributing branded snacks, with a diverse product portfolio that includes various salty snacks such as pretzels, potato chips, and pork skins, showcasing its competitive advantage in the highly competitive snack market.
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- Rating Overview: Since the beginning of the year, UTZ Brands, Inc. (NYSE:UTZ) has received several rating updates, with Jefferies reiterating a Buy rating on January 27 and setting a price target of $15.00, indicating market confidence in its future performance.
- Market Challenges and Outlook: Although UBS cut the price target to $11 on January 14 while maintaining a Neutral rating, analysts noted that the market backdrop for the Consumer Staples sector remains challenging, with expectations for fundamentals to improve by 2026, reflecting cautious optimism for long-term growth.
- Sales Shortfall Analysis: TD Cowen assigned a Hold rating on January 12, stating that the fiscal Q4 sales shortfall was primarily linked to retailer inventory reductions due to a slowdown in November sales; despite improved consumption and shipments in December, the recovery did not fully offset the quarter's weakness.
- Product Portfolio and Market Positioning: UTZ Brands focuses on marketing, manufacturing, and distributing branded snacks, with a diverse product portfolio that includes various salty snacks such as pretzels, potato chips, and pork skins, showcasing its competitive advantage in the highly competitive snack market.
- Sales Growth Outlook: Utz Brands anticipates Q4 2025 net sales between $342 million and $343 million, reflecting organic growth of 0.3% to 0.6% year-over-year, indicating stable market demand.
- EBITDA Improvement: The company expects adjusted EBITDA to range from $62 million to $64 million in Q4, representing a year-over-year increase of 17% to 21%, showcasing enhanced cost control and operational efficiency.
- Full Year Performance Forecast: For the full year 2025, Utz Brands projects net sales of $1.439 billion to $1.440 billion, with organic growth of 2.4% to 2.5% compared to 2024, highlighting ongoing market expansion potential.
- Future Guidance Announcement: The company plans to release full financial results and 2026 guidance on February 12, with investors closely monitoring this to assess the effectiveness of future growth strategies.

- Campaign Launch: Boulder Canyon has initiated its first national brand campaign, 'Be for Real,' in collaboration with The Sasha Group, aiming to encourage consumers to disconnect from digital distractions and reconnect with real moments, thereby enhancing brand awareness.
- Market Positioning: The campaign will be showcased across social media, online videos, and shopping venues, emphasizing the brand's commitment to real, simple ingredients, particularly North American-grown potatoes, avocado oil, and sea salt, further solidifying its position in the healthy snack market.
- Consumer Engagement: This initiative seeks to remind consumers to cherish authentic experiences in a world dominated by AI images and social media trends, thereby strengthening the emotional connection between the brand and its customers and enhancing customer loyalty.
- Brand Legacy Continuation: Since its founding in 1994, Boulder Canyon has consistently used select ingredients to create delicious snacks, and this campaign serves as a natural extension of the brand essence, highlighting its commitment to genuine consumer experiences.
- Insider Purchase: Lakeland Industries President and CEO James M. Jenkins bought 1,127 shares of LAKE at $8.88 each for a total of $10,003, demonstrating his confidence in the company's future prospects.
- Market Reaction: Following the purchase, Jenkins's investment saw a peak gain of approximately 5.7% during the trading session, indicating a positive short-term market response, despite LAKE's overall decline of about 2.4% on Wednesday.
- Historical Investments: Over the past year, Jenkins has made four purchases of LAKE shares totaling $73,081, with an average cost of $14.72 per share, reflecting his sustained optimism regarding the company's long-term value.
- Utz Brands Executive Transaction: Concurrently, Utz Brands Chief Legal Officer Theresa Robbins Shea purchased 702 shares of UTZ at $9.86 each for a total of $6,922, indicating executive confidence in the stock despite a slight decline of 0.1% on the day.
- ROCE Analysis: Utz Brands has a Return on Capital Employed (ROCE) of 1.0%, significantly below the food industry average of 9.1%, indicating inefficiencies in capital utilization that may hinder future investment appeal.
- Capital Investment Trends: Over the past five years, Utz Brands has increased its capital employed by 29%, yet the ROCE has remained stagnant at around 1.0%, suggesting the company is not deploying new capital into high-return investments, leading to diminished market confidence.
- Poor Stock Performance: The stock has declined by 49% over the last five years, reflecting a pessimistic outlook from the market regarding its growth potential, which exacerbates investor concerns.
- Risk Warnings: While Utz Brands is reinvesting in its business, the lack of improvement in returns and the presence of two warning signs necessitate cautious evaluation of its long-term investment value.
Upcoming Ex-Dividend Dates: On 12/15/25, Interparfums Inc (IPAR), Leggett & Platt, Inc. (LEG), and Utz Brands Inc (UTZ) will trade ex-dividend, with respective dividends of $0.80, $0.05, and $0.063 scheduled for payment on 12/31/25, 1/15/26, and 1/2/26.
Expected Stock Price Adjustments: Following the ex-dividend date, shares of IPAR, LEG, and UTZ are anticipated to open lower by approximately 0.97%, 0.44%, and 0.64%, respectively, based on their recent stock prices.
Dividend Yield Estimates: The estimated annualized yields for the upcoming dividends are 3.86% for Interparfums Inc, 1.77% for Leggett & Platt, Inc., and 2.58% for Utz Brands Inc, reflecting their historical dividend stability.
Current Trading Performance: As of Thursday trading, shares of Interparfums Inc, Leggett & Platt, Inc., and Utz Brands Inc have seen increases of about 1.3%, 2.4%, and 2.2%, respectively.










