UBS Buy Rating: UBS has maintained a buy rating on Deckers Outdoors, suggesting that the current stock price presents a favorable buying opportunity after a significant selloff this year.
Price Target: Analyst Jay Sole set a 12-month price target of $158, indicating a potential 32% increase from the recent closing price of $119.63.
Stock Performance and Market Position
Year-to-Date Decline: Deckers' shares have dropped 41% year-to-date, prompting UBS to view this as an attractive entry point for investors.
Growth Potential: Sole believes that Deckers is a growth company that is currently undervalued, with a higher likelihood of earnings growth in the coming years.
Earnings Projections
Future Earnings Estimates: UBS models an earnings per share (EPS) of $7.90 for fiscal year 2028, with an optimistic upside case of $10.00 now appearing more probable.
Growth Drivers: The analyst highlights multiple growth drivers for Deckers, particularly in the Hoka brand, which is expected to see strong sales growth.
Expansion Opportunities
New Market Verticals: There are emerging opportunities for Deckers to expand into lifestyle, apparel, training, and recovery markets.
Geographic Expansion: Significant growth opportunities are identified in Asia and Europe, along with plans to increase the global store count.
Marketing and Brand Momentum
Increased Marketing Investment: Deckers has raised its marketing investments to over 10% of sales, which is expected to bolster brand visibility and sales.
Hoka Brand Strength: The Hoka brand continues to show strong momentum in the U.S., with its "max cushioning" shoe trend likely to remain relevant among consumers despite potential tariff-related risks.
DECK
$104.2+Infinity%1D
Analyst Views on DECK
Wall Street analysts forecast DECK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DECK is 113.06 USD with a low forecast of 81.00 USD and a high forecast of 157.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
20 Analyst Rating
Wall Street analysts forecast DECK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DECK is 113.06 USD with a low forecast of 81.00 USD and a high forecast of 157.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Buy
8 Hold
2 Sell
Moderate Buy
Current: 103.990
Low
81.00
Averages
113.06
High
157.00
Current: 103.990
Low
81.00
Averages
113.06
High
157.00
Guggenheim
Simeon Siegel
Neutral
initiated
2025-12-09
Reason
Guggenheim
Simeon Siegel
Price Target
2025-12-09
initiated
Neutral
Reason
Guggenheim analyst Simeon Siegel initiated coverage of Deckers Outdoor with a Neutral rating and no price target. The retail sector still seems to be perceived as "structurally sick," but the firm says "holiday brought the cheer," tariffs have been manageable so far and "most importantly and likely going unnoticed" is the fact that the majority of the firm's coverage actually operates at, or close to, their gross margin peaks.
Stifel
Hold
to
Buy
upgrade
$117
2025-11-18
Reason
Stifel
Price Target
$117
2025-11-18
upgrade
Hold
to
Buy
Reason
Stifel upgraded Deckers Outdoor to Buy from Hold with an unchanged price target of $117 after hosting management meetings with investors. Deckers' "re-rated multiple" presents an attractive valuation, the analyst tells investors in a research note. The firm says management expressed confidence in the pathway for continued growth in the Hoka brand, favorable supply/demand dynamics for Ugg, and favorable demand for strong brands despite macro volatility. Stifel now has greater confidence in its estimates into fiscal 2027.
Barclays
Overweight
maintain
$141 -> $113
2025-10-27
Reason
Barclays
Price Target
$141 -> $113
2025-10-27
maintain
Overweight
Reason
Barclays lowered the firm's price target on Deckers Outdoor to $113 from $141 and keeps an Overweight rating on the shares following the fiscal Q2 report. The beat was driven by gross margin due to price increases and less than expected tariff pressure, the analyst tells investors in a research note.
Raymond James
Rick Patel
Strong Buy
downgrade
$137 -> $115
2025-10-24
Reason
Raymond James
Rick Patel
Price Target
$137 -> $115
2025-10-24
downgrade
Strong Buy
Reason
Raymond James analyst Rick Patel lowered the firm's price target on Deckers Outdoor to $115 from $137 and keeps a Strong Buy rating on the shares. The firm notes the company reported a Q2 beat across EPS, revenue, and margins but initiated FY26 guide implying deceleration. The stock is lower after-market, but Raymond sees several positives, including underlying demand for HOKA remains strong; HOKA's U.S. direct-to-consumer improved quarter-over-quarter in Q2; stronger UGG wholesale sell-in is a sign of strength; and strong International growth shows Deckers is successfully exporting its U.S. playbook abroad.
About DECK
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. Its segments include UGG brand, HOKA brand and Other brands. The UGG brand segment provides premium footwear, apparel and accessories. The HOKA brand segment’s products include running, trail, hiking, fitness, and lifestyle footwear offerings, as well as select apparel and accessories. Its Other brands segment consists of Teva brand, AHNU brand, and Koolaburra brand. Its Teva brand includes a variety of footwear options, from classic sandals and shoes to boots. The Koolaburra brand is a casual footwear fashion line that uses plush materials. Its AHNU brand’s footwear products fuse high-performance technology for everyday wear. Its portfolio of brands includes UGG, HOKA, Teva, and AHNU. It sells its products through domestic and international retailers and international distributors in its wholesale channel.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
