Uber Partners with Ulta Beauty to Add 1,500 Stores
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 07 2026
0mins
Uber (UBER) and Ulta Beauty (ULTA) announced the addition of more than 1,500 Ulta Beauty stores to the Uber Eats marketplace. Just in time for Mother's Day, customers across the U.S. can now shop an expansive assortment of beauty and wellness products-including makeup, skincare, haircare, fragrance, tools & devices and much more-for on-demand or scheduled delivery, giving customers more ways to find the perfect gift or restock everyday favorites. "At Ulta Beauty, we're focused on creating seamless, flexible ways for our guests to discover and shop the brands they love - whenever and wherever they need them," said Jodi Williams, Vice President of eCommerce at Ulta Beauty. "Partnering with Uber Eats allows us to extend our omnichannel experience, bringing our differentiated assortment of beauty and wellness products directly to our guests' doors with speed and convenience - whether they're planning ahead or need something in the moment."
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Analyst Views on UBER
Wall Street analysts forecast UBER stock price to rise
32 Analyst Rating
28 Buy
3 Hold
1 Sell
Strong Buy
Current: 70.920
Low
72.00
Averages
107.10
High
150.00
Current: 70.920
Low
72.00
Averages
107.10
High
150.00
About UBER
Uber Technologies, Inc. operates a technology platform that uses network and technology to power movement from point A to point B. It develops and operates technology applications supporting a variety of offerings on its platform (platform(s)). Its segments include Mobility, Delivery and Freight. Mobility products connect consumers with drivers who provide rides in a variety of vehicles, such as cars, auto rickshaws, motorbikes, minibuses, or taxis. Delivery offerings allow consumers to search for and discover local restaurants, order a meal, and either pick-up at the restaurant or have the meal delivered. In certain markets, the Delivery segment provides offerings for grocery, alcohol, and convenience store delivery as well as select other goods. The Freight segment connects carriers with shippers on its platform, and gives carriers upfront, pricing and the ability to book a shipment. The Freight segment also includes transportation management and other logistics service offerings.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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