Tupperware Sells Latin American Operations to Betterware
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
0mins
Should l Buy BWMX?
Party Productsentered into a definitive agreement to sell its operations in Latin America to Betterware de Mexico. As part of the transaction, the Company is granting Befra a perpetual, exclusive license to the brand in the Latin American region. The transaction is subject to regulatory approval and is expected to close during the first half of 2026. As part of the new business relationship with BEFRA, many of the products sold in the US and Canada will continue to be manufactured in Mexico. The agreement also ensures a shared commitment to maintaining the Tupperware brand's global quality, relevance, and prosperity.
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About BWMX
Betterware de Mexico SAPI de CV is a Mexico-based company that sells household appliances through an online portal. The Company operates through a Catalogue that shows the different retail household products that it comprises, including kitchen appliances, garden tools, and everyday accessories among others. The Company operates across all of the Mexican states as Betterware's products reach every city in Mexico due to the strategic position of their production plant.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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