Should You Buy Betterware de Mexico SAPI de CV (BWMX) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Buy
Latest Price
17.960
1 Day change
-0.72%
52 Week Range
19.790
Analysis Updated At
2026/01/28
BUY for a long-term beginner investor at/around $18.52. The trend is technically bullish (stacked moving averages), options positioning is strongly call-skewed (very low put/call OI), and the Tupperware Latin America asset acquisition is a clear event-driven catalyst that can expand scale and strengthen the direct-selling footprint into 2026. The main near-term risk is earnings volatility (Q3 net income/EPS collapse YoY), but given your “buy now” preference and multi-year horizon, the current setup favors initiating a position rather than waiting.
Technical Analysis
Trend/price action: Bullish structure with SMA_5 > SMA_20 > SMA_200, signaling an established uptrend.
Momentum: MACD histogram is positive (0.128) but contracting, implying upside momentum is still present but cooling.
RSI: RSI_6 at ~59 is neutral-to-slightly-bullish; not overbought.
Key levels: Pivot ~17.94 is the first important support area; a deeper support zone is ~16.50 (S1). Resistance is near ~19.37 (R1) then ~20.26 (R2). At $18.52 the stock sits between pivot support and first resistance—still an acceptable long-term entry, but expect some near-term chop as it works toward $19.37.
Pattern-based near-term odds (provided): +0.7% next day, -3.45% next week, +2.78% next month—suggests possible short-term dip risk but modest positive monthly bias.
Intellectia Proprietary Trading Signals
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock today.
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
Sentiment: Open-interest put/call ratio of 0.12 is extremely call-heavy, typically reflecting bullish positioning.
Liquidity/confirmation: Reported options volume is 0 today (and very low averages), so the sentiment signal comes mostly from existing open interest rather than active new trading today.
Volatility: 30D implied volatility (~216%) is far above historical volatility (~37.86%), indicating the options market is pricing in large moves (often tied to event risk and/or illiquidity). This supports the idea of meaningful catalysts ahead but also implies larger-than-usual price swings are being priced in.
Technical Summary
Sell
3
Buy
8
Positive Catalysts
could expand distribution, strengthen competitive position in direct selling, and provide a multi-quarter narrative tailwind.
Neutral/Negative Catalysts
- Near-term technical overhead: First resistance near ~$19.37 could cap price until a breakout.
Financial Performance
Latest quarter (2025/Q3): Revenue grew to 3,377,299,000 (+1.41% YoY), indicating modest top-line expansion. Gross margin rose to 68.47% (+2.39% YoY), a positive efficiency/price-mix signal. However, net income dropped to 314,205,000 (-379.14% YoY) and EPS fell to 8.42 (-378.81% YoY), signaling a major earnings deterioration versus last year (often tied to non-recurring effects, financing/tax items, or accounting impacts).
Next key event: QDEC 2025 earnings on 2026-02-23 (After Hours) is the next major checkpoint for confirming whether profitability normalizes and how the acquisition impacts guidance/strategy.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent trend: Coverage was initiated on 2026-01-01 by Freedom Capital with a Buy rating and a $20 price target.
Wall Street pro view (pros): Asset-light direct-selling platform, leading positions in home organization/beauty, expanding margins, strong free cash flow potential, and the view that the market underprices FCF.
Wall Street pro view (cons/unknowns): Limited analyst history provided (single initiation), and the latest quarter’s steep net income/EPS decline raises questions that the next earnings report must address.
Influential/politician activity: No recent congress trading data available; insiders and hedge funds are reported as neutral with no significant recent trend.
Wall Street analysts forecast BWMX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BWMX is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Analyst Rating
0
Wall Street analysts forecast BWMX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BWMX is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Buy
Hold
Sell
0
Current: 18.090
Low
0
Averages
0
High
0
0
Current: 18.090
Low
0
Averages
0
High
0
Freedom Capital
Raimzhan Bayterek
Buy
initiated
$20
AI Analysis
2026-01-01
Reason
Freedom Capital
Raimzhan Bayterek
Price Target
$20
AI Analysis
2026-01-01
initiated
Buy
Reason
Freedom Capital analyst Raimzhan Bayterek initiated coverage of Betterware de Mexico with a Buy rating and $20 price target. The firm says Betterware is an asset-light direct-selling platform with leading positions in home organization and beauty. The company continues to expand margins and generate strong free cash flow, the analyst tells investors in a research note. Freedom believes the market is underappreciating Betterware's free cash flow.
