Truist Analyst Reiterates Buy Rating on Salesforce
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy CRM?
Source: Yahoo Finance
- Pricing Concerns: Analyst Terry Tillman highlighted that Salesforce's Agentforce AI platform pricing remains a significant concern for customers, as multiple revisions to the pricing model have made cost predictions challenging, potentially impacting enterprise buying decisions.
- Short-term Fix: Despite the pricing friction, Tillman believes it is a near-term issue that Salesforce can address, and by refining the pricing model and scaling AI agents, adoption of Agentforce could accelerate significantly through 2026.
- Market Competitiveness: Tillman noted that competing AI coding tools are not displacing Salesforce from enterprise workflows, and Salesforce Flow is receiving high marks from users, indicating its strong competitive position in the market.
- Investment Potential: While Salesforce is viewed as a promising investment, the analyst also pointed out that certain AI stocks may offer greater upside potential and lower downside risk, suggesting investors should be selective.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise
39 Analyst Rating
29 Buy
9 Hold
1 Sell
Moderate Buy
Current: 173.300
Low
223.00
Averages
326.40
High
405.00
Current: 173.300
Low
223.00
Averages
326.40
High
405.00
About CRM
Salesforce, Inc. is a customer relationship management (CRM) technology company. Its artificial intelligence (AI) powered Agentforce 360 Platform offers sales, service, marketing, commerce, collaboration, data management, integration, analytics, and information technology (IT) service solutions. It enables customers to build and deploy digital labor for employees and customers, leveraging autonomous AI agents across business functions. Its service offerings include Agentforce Sales, Agentforce Service, Agentforce 360 Platform, Slack and Others. The Agentforce Sales provides sales capabilities and tools built for organizations across prospecting, sales engagement, team collaboration, sales analytics and AI, sales programs, sales performance, partner management, and revenue and orders. The Agentforce Service provides field service solutions that enable companies to connect service agents, dispatchers and mobile employees through platform to schedule, dispatch and manage jobs.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Investor Attention: Notable investor Michael Burry expresses pessimism about Palantir while showing optimism towards Salesforce on his Substack blog, indicating a deeper reflection on enterprise valuations amid the AI hype that could influence market perceptions of both companies.
- Platform Comparison: Palantir and Salesforce each excel in the enterprise software sector, with the former focusing on complex data integration and the latter dominating customer relationship management, reflecting differing business models and market demands.
- Valuation Discrepancy: Palantir's lofty valuation reflects market expectations for its AI platform, while Salesforce is viewed as a more attractive investment due to its steady execution and reasonable valuation, potentially leading investors to reassess the outlook for both companies.
- Future Outlook: While Burry favors Salesforce as the better value investment, his critique of Palantir serves as a reminder that in the age of AI, companies with strong economic moats and pricing power will be more resilient.
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- Investor Shift: Notable investor Michael Burry has publicly soured on Palantir while opening a new position in Salesforce, indicating his recognition of the latter's relative value in the current market environment, which may attract other investors to consider Salesforce's potential.
- Market Dynamics: Amid the AI hype, both Palantir and Salesforce are facing a retreat from growth investors, particularly as Palantir's lofty valuation multiples raise concerns about its future growth, potentially leading to further declines in its stock price.
- Business Model Comparison: Palantir focuses on complex data integration suitable for high-stakes environments, while Salesforce dominates in customer relationship management with easy-to-adopt solutions, creating a stark contrast in their market performances.
- Future Outlook: While Burry favors Salesforce's short-term growth potential, his critique of Palantir serves as a reminder for investors to pay attention to companies' economic moats and pricing power, especially against the backdrop of consolidation pressures in the SaaS market.
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- Pricing Concerns: Analyst Terry Tillman highlighted that Salesforce's Agentforce AI platform pricing remains a significant concern for customers, as multiple revisions to the pricing model have made cost predictions challenging, potentially impacting enterprise buying decisions.
- Short-term Fix: Despite the pricing friction, Tillman believes it is a near-term issue that Salesforce can address, and by refining the pricing model and scaling AI agents, adoption of Agentforce could accelerate significantly through 2026.
- Market Competitiveness: Tillman noted that competing AI coding tools are not displacing Salesforce from enterprise workflows, and Salesforce Flow is receiving high marks from users, indicating its strong competitive position in the market.
- Investment Potential: While Salesforce is viewed as a promising investment, the analyst also pointed out that certain AI stocks may offer greater upside potential and lower downside risk, suggesting investors should be selective.
See More
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- Microsoft's AI Strategy: Microsoft has invested 27% in AI and quickly integrated ChatGPT models into its Copilot service, ensuring its leadership in the AI wave and further solidifying its importance among enterprise customers.
- Salesforce's Growth Potential: Despite a 20% drop in Salesforce's stock price, its Q4 2026 sales rose 12% to $11.2 billion, with EPS increasing 37% to $3.81, demonstrating resilience and market demand in the AI era.
- Alphabet's Gemini Advantage: Alphabet's Gemini has gained over 750 million monthly active users and is expected to boost annual revenue by $1 billion through collaboration with Apple's new Siri version, further solidifying its competitive position in the AI market.
- Capital Expenditure and Future Growth: Alphabet plans to invest up to $185 billion this year in AI infrastructure, driving Google Cloud sales to grow 48% to $17.7 billion in Q4, indicating significant future growth in AI revenue.
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- Microsoft's AI Adaptability: Microsoft's rapid adaptation in the AI sector positions it as a leader, holding approximately 27% of OpenAI and integrating ChatGPT models into its Copilot service early on, thereby enhancing its competitive edge among enterprise clients.
- Salesforce's Growth Potential: Despite a 20% drop in stock price, Salesforce's Q4 2026 sales rose 12% to $11.2 billion, with earnings per share increasing 37% to $3.81, demonstrating its resilience and ongoing progress in AI strategy.
- Alphabet's Cloud Sales Surge: Alphabet's Google Cloud sales increased by 48% to $17.7 billion in Q4, driven by rising AI revenue, and it is expected to receive $1 billion annually from Apple, further solidifying its market position.
- Intensifying AI Market Competition: With the rapid development of AI technologies, Microsoft, Salesforce, and Alphabet are actively investing and innovating, expected to benefit significantly, particularly in the enterprise software sector, indicating strong growth potential for these companies in the future.
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