TransUnion Launches Enhanced Device Risk Solution to Address $534 Billion Fraud Losses
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 18 2026
0mins
Should l Buy TRU?
Suspected digital fraud continues to impact businesses worldwide. In a recent TransUnion survey of 1,200 business leaders, respondents reported fraud losses totaling $534 billion. To help companies combat this growing threat, TransUnion today announced expanded machine learning capabilities within its Device Risk solution. The enhancements are designed to help organizations detect and combat increasingly sophisticated attacks, while maintaining a streamlined and trusted customer experience. Today's announcement comes at the Merchant Risk Council's MRC 2026 conference in Las Vegas, where TransUnion will be exhibiting its fraud solutions at Booth 422. To help businesses stay ahead of emerging threats, TransUnion Device Risk has been further powered to enable: Stronger recognition of returning devices across customers; More robust detection of non-human activity; Deeper consortium-driven insights that illuminate evolving fraud trends.
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Analyst Views on TRU
Wall Street analysts forecast TRU stock price to rise
15 Analyst Rating
11 Buy
3 Hold
1 Sell
Moderate Buy
Current: 68.620
Low
80.00
Averages
102.71
High
125.00
Current: 68.620
Low
80.00
Averages
102.71
High
125.00
About TRU
TransUnion is a global information and insights company. The Company operates through two segments: U.S. Markets and International. The U.S. Markets segment provides consumer reports, actionable insights and analytics to businesses. These businesses use the Company’s services to engage and acquire customers, assess consumer ability to pay for services, identify cross-selling opportunities, measure and manage debt portfolio risk, collect debt, verify consumer identities and mitigate fraud risk. The International segment provides services similar to its U.S. Markets segment to businesses in select regions outside the United States. Depending on the maturity of the credit economy in each country, services may include credit reports, analytics and technology solutions services and other value-added risk management services. It also has insurance, business and automotive databases in select geographies. It also owns Monevo, a credit prequalification and distribution platform.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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