This Airline ETF is Surging: A Guide to Trading It with Charts
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
0mins
Source: CNBC
Current Performance of the Airline Sector: The US Global Jets ETF (JETS) is gaining attention as the airline sector shows strong performance, with major airlines like Southwest, Delta, and United reaching new highs, indicating a potential turnaround for investors.
Investment Strategy: The JETS ETF offers a way to invest in the airline sector without the risks associated with individual stocks, making it an attractive option for those looking to diversify their portfolios.
Market Analysis and Projections: A breakout above the $27 resistance level is seen as critical, with potential upside targets of $33 and possibly low $40s in the long term, supported by a favorable long-term chart setup.
Risk Management: Investors are advised to set stop-loss orders near the rising 50-day moving average to manage downside risk, as this level has historically provided support during upward trends.
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Analyst Views on LUV
Wall Street analysts forecast LUV stock price to fall
14 Analyst Rating
4 Buy
9 Hold
1 Sell
Hold
Current: 47.430
Low
34.00
Averages
44.21
High
60.00
Current: 47.430
Low
34.00
Averages
44.21
High
60.00
About LUV
Southwest Airlines Co. (Southwest) operates Southwest Airlines, a passenger airline that provides scheduled air transportation in the United States and near-international markets. The Company's fare products include four categories: Wanna Get Away, Wanna Get Away Plus, Anytime, and Business Select to provide customers options when choosing a fare. It also offers ancillary services, such as EarlyBird Check-In, Upgraded Boarding, and transportation of pets and unaccompanied minors, in accordance with Southwest’s respective policies. Its Rapid Rewards loyalty program enables program members to earn points for every dollar spent on Southwest base fares, also including purchases paid with LUV Vouchers, gift cards, or flight credit, with no portion of the purchase price paid with Rapid Rewards points. It operates over 803 Boeing 737 aircraft in its fleet and serves 117 destinations in 42 states, the District of Columbia, the Commonwealth of Puerto Rico, and ten near-international countries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Musical Flight Experience: Southwest Airlines celebrated its 55th anniversary by inviting the Plain White T's to perform 'Hey There Delilah' at 35,000 feet, capturing passenger attention and achieving billions of plays on TikTok, thereby enhancing brand visibility and customer experience.
- Enhanced Customer Engagement: The Live at 35® program provides unexpected live performances, enriching the flying experience and demonstrating the airline's commitment to customer feedback, which in turn boosts customer loyalty through innovative engagement.
- Ongoing Service Improvements: Building on 55 years of service, Southwest Airlines continues to implement feedback-driven enhancements, introducing fast, free WiFi and new snack options to improve passenger comfort and choice, thereby increasing overall customer journey satisfaction.
- Legacy and Brand Heritage: The performance by the Plain White T's not only pays homage to Southwest's history but also showcases how the airline creates unique flying memories through collaborations with artists, further solidifying its competitive edge in the aviation market.
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- AI Integration: By adopting new tools like Amazon Quick and Kiro, Southwest will expand its use of AI and agent-driven capabilities, particularly modernizing its critical customer-facing platform Southwest.com to enhance customer experience and operational efficiency.
- Intelligent Development Workflow: Southwest will leverage AWS's AI-Driven Development Lifecycle (AIDLC) to establish an intelligent software development workflow, where AI agents will facilitate development progress while engineering teams guide and validate outcomes, leading to a more efficient development model.
- Simplifying Technology Environment: As the airline evolves its business model, it is accelerating efforts to simplify its technology environment, aiming to improve system interoperability at scale to support large-scale operations and enhance overall business performance.
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- Accelerated AI Deployment: By deploying AI agents across customer experience, operations, and software development, Southwest aims to accelerate innovation for 134 million travelers, enhancing service quality and achieving measurable business results.
- Utilization of Kiro: Southwest is leveraging AWS's Kiro service to modernize its critical customer platform, Southwest.com, with over 2,700 developers using Kiro to accelerate development processes, significantly reducing task completion times from hours to minutes.
- Software Development Transformation: The airline is adopting an intelligent software development workflow based on AWS capabilities, utilizing the AI-Driven Development Lifecycle (AIDLC) to enhance development efficiency, allowing engineering teams to better guide and validate outcomes.
See More
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- Middle East Settlement Potential: With the U.S. and Iran reaching a ceasefire agreement, UBS believes stocks like Southwest Airlines and Eastman Chemical could benefit, especially as both sides agree to halt military operations, suggesting a favorable market outlook for these companies.
- Optimistic Outlook for Southwest Airlines: UBS highlights that Southwest Airlines has been less impacted by the conflict, with shares up 15% this year; analysts predict that if demand remains strong, the company could achieve over $4 per share in earnings by 2026, indicating robust profitability and market confidence.
- Eastman Chemical Rating Upgrade: JPMorgan upgraded Eastman Chemical from neutral to overweight in April, raising the price target from $70 to $80, with analysts expecting the company to benefit from rising commodity prices and a recovery in durable goods manufacturing in 2026.
- Increased Investor Confidence: UBS's analysis indicates that these stocks are relatively less crowded in the market, making them more likely to outperform the MSCI U.S. index, reflecting a positive sentiment among investors regarding their future performance.
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- Musical Comeback: The Plain White T's performed their classic song 'Hey There Delilah' as part of Southwest Airlines' Live at 35® program, celebrating its 15th anniversary and engaging numerous passengers, thereby enhancing the overall flight experience.
- Customer Experience Enhancement: Through the Live at 35® initiative, Southwest Airlines aims to provide unexpected musical surprises at 35,000 feet, which strengthens brand affinity and customer loyalty, reflecting the airline's commitment to customer feedback.
- Service Innovation: On its 55th anniversary, Southwest Airlines introduced fast, free WiFi for Rapid Rewards® members and plans to debut Starlink this summer, aiming to improve passenger comfort and choice, thereby solidifying its market position.
- Product Diversification: Starting June 18, Southwest Airlines will introduce Siete® Mini Grain Free Mexican Wedding Cookies and Cherry Coke™ Zero Sugar, showcasing the company's dedication to evolving its in-flight dining options based on customer preferences.
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- Weak Housing Data: US May housing starts fell by 15.4% month-over-month to a six-year low of 1.177 million, significantly below the expected 1.430 million, while building permits also declined slightly, reflecting weakness in the real estate market that could negatively impact overall economic growth.
- Oil Price Impact on Sentiment: WTI crude oil prices dropped over 3% to a 3.25-month low due to the US-Iran agreement to reopen the Strait of Hormuz, which has eased inflation expectations; while this provides short-term support for stocks, the long-term effects remain to be seen.
- Fed Meeting Focus: The market is turning its attention to the two-day FOMC meeting, where rates are expected to remain unchanged, but the press conference led by new Chair Kevin Warsh will be crucial, as investors will look for insights on future inflation outlook and policy direction.
See More
Southwest Airlines Celebrates 55 Years of Live at 35® Program
- Musical Flight Experience: Southwest Airlines celebrated its 55th anniversary by inviting the Plain White T's to perform 'Hey There Delilah' at 35,000 feet, capturing passenger attention and achieving billions of plays on TikTok, thereby enhancing brand visibility and customer experience.
- Enhanced Customer Engagement: The Live at 35® program provides unexpected live performances, enriching the flying experience and demonstrating the airline's commitment to customer feedback, which in turn boosts customer loyalty through innovative engagement.
- Ongoing Service Improvements: Building on 55 years of service, Southwest Airlines continues to implement feedback-driven enhancements, introducing fast, free WiFi and new snack options to improve passenger comfort and choice, thereby increasing overall customer journey satisfaction.
- Legacy and Brand Heritage: The performance by the Plain White T's not only pays homage to Southwest's history but also showcases how the airline creates unique flying memories through collaborations with artists, further solidifying its competitive edge in the aviation market.
See More
Southwest Airlines Partners with AWS to Modernize Technology Infrastructure
- Cloud Transformation: Southwest Airlines announced a partnership with Amazon Web Services (AWS) to transition its technology infrastructure from a traditional on-premises environment to a fully cloud-based architecture by 2028, enhancing operational speed and flexibility while improving customer service capabilities.
- AI Integration: By adopting new tools like Amazon Quick and Kiro, Southwest will expand its use of AI and agent-driven capabilities, particularly modernizing its critical customer-facing platform Southwest.com to enhance customer experience and operational efficiency.
- Intelligent Development Workflow: Southwest will leverage AWS's AI-Driven Development Lifecycle (AIDLC) to establish an intelligent software development workflow, where AI agents will facilitate development progress while engineering teams guide and validate outcomes, leading to a more efficient development model.
- Simplifying Technology Environment: As the airline evolves its business model, it is accelerating efforts to simplify its technology environment, aiming to improve system interoperability at scale to support large-scale operations and enhance overall business performance.
See More
Southwest Airlines Partners with AWS for Cloud Transition by 2028
- Cloud Transition: Southwest Airlines is partnering with Amazon Web Services (AWS) to transition to a cloud-based, AI-enabled architecture by 2028, enhancing operational speed and flexibility while improving customer service capabilities.
- Accelerated AI Deployment: By deploying AI agents across customer experience, operations, and software development, Southwest aims to accelerate innovation for 134 million travelers, enhancing service quality and achieving measurable business results.
- Utilization of Kiro: Southwest is leveraging AWS's Kiro service to modernize its critical customer platform, Southwest.com, with over 2,700 developers using Kiro to accelerate development processes, significantly reducing task completion times from hours to minutes.
- Software Development Transformation: The airline is adopting an intelligent software development workflow based on AWS capabilities, utilizing the AI-Driven Development Lifecycle (AIDLC) to enhance development efficiency, allowing engineering teams to better guide and validate outcomes.
See More
UBS Sees Potential in Airlines and Chemicals as Middle East War Nears End
- Middle East Settlement Potential: With the U.S. and Iran reaching a ceasefire agreement, UBS believes stocks like Southwest Airlines and Eastman Chemical could benefit, especially as both sides agree to halt military operations, suggesting a favorable market outlook for these companies.
- Optimistic Outlook for Southwest Airlines: UBS highlights that Southwest Airlines has been less impacted by the conflict, with shares up 15% this year; analysts predict that if demand remains strong, the company could achieve over $4 per share in earnings by 2026, indicating robust profitability and market confidence.
- Eastman Chemical Rating Upgrade: JPMorgan upgraded Eastman Chemical from neutral to overweight in April, raising the price target from $70 to $80, with analysts expecting the company to benefit from rising commodity prices and a recovery in durable goods manufacturing in 2026.
- Increased Investor Confidence: UBS's analysis indicates that these stocks are relatively less crowded in the market, making them more likely to outperform the MSCI U.S. index, reflecting a positive sentiment among investors regarding their future performance.
See More
Southwest Airlines Celebrates 55 Years with Plain White T's Performance
- Musical Comeback: The Plain White T's performed their classic song 'Hey There Delilah' as part of Southwest Airlines' Live at 35® program, celebrating its 15th anniversary and engaging numerous passengers, thereby enhancing the overall flight experience.
- Customer Experience Enhancement: Through the Live at 35® initiative, Southwest Airlines aims to provide unexpected musical surprises at 35,000 feet, which strengthens brand affinity and customer loyalty, reflecting the airline's commitment to customer feedback.
- Service Innovation: On its 55th anniversary, Southwest Airlines introduced fast, free WiFi for Rapid Rewards® members and plans to debut Starlink this summer, aiming to improve passenger comfort and choice, thereby solidifying its market position.
- Product Diversification: Starting June 18, Southwest Airlines will introduce Siete® Mini Grain Free Mexican Wedding Cookies and Cherry Coke™ Zero Sugar, showcasing the company's dedication to evolving its in-flight dining options based on customer preferences.
See More
Mixed US Stock Market with Energy Stocks Under Pressure
- Market Divergence: The S&P 500 Index fell by 0.18% and the Nasdaq 100 Index dropped by 0.83%, while the Dow Jones Industrial Average rose by 0.69% to a new all-time high, indicating a divergence in market performance, particularly as energy stocks are pressured by plunging crude oil prices.
- Weak Housing Data: US May housing starts fell by 15.4% month-over-month to a six-year low of 1.177 million, significantly below the expected 1.430 million, while building permits also declined slightly, reflecting weakness in the real estate market that could negatively impact overall economic growth.
- Oil Price Impact on Sentiment: WTI crude oil prices dropped over 3% to a 3.25-month low due to the US-Iran agreement to reopen the Strait of Hormuz, which has eased inflation expectations; while this provides short-term support for stocks, the long-term effects remain to be seen.
- Fed Meeting Focus: The market is turning its attention to the two-day FOMC meeting, where rates are expected to remain unchanged, but the press conference led by new Chair Kevin Warsh will be crucial, as investors will look for insights on future inflation outlook and policy direction.
See More
