Tesla Announces Limited-Time Pricing for New Cybertruck Variant
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 20 2026
0mins
Should l Buy TSLA?
Source: stocktwits
- New Cybertruck Launch: Tesla has unveiled its latest Cybertruck variant priced at $59,990, marking a significant move into the electric pickup market, although this price remains above the originally announced starting price of $40,000 from 2019.
- Limited-Time Pricing Strategy: CEO Elon Musk indicated on social media that this pricing is effective for only the next 10 days, a strategy likely aimed at stimulating short-term order growth and increasing market visibility.
- Price Comparison Analysis: The new Cybertruck is priced below last year's $79,990 dual-motor all-wheel-drive version, reflecting Tesla's efforts to adjust its product lineup to attract a broader consumer base, despite still being higher than initial expectations.
- Market Reaction Expectations: With the launch of the new Cybertruck, Tesla may attract more budget-conscious consumers, thereby enhancing its market share and brand influence in the highly competitive electric vehicle market.
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Analyst Views on TSLA
Wall Street analysts forecast TSLA stock price to rise
30 Analyst Rating
12 Buy
11 Hold
7 Sell
Hold
Current: 381.260
Low
25.28
Averages
401.93
High
600.00
Current: 381.260
Low
25.28
Averages
401.93
High
600.00
About TSLA
Tesla, Inc. designs, develops, manufactures, sells and leases high-performance fully electric vehicles and energy generation and storage systems, and offers services related to its products. Its segments include automotive, and energy generation and storage. The automotive segment includes the design, development, manufacturing, sales and leasing of high-performance fully electric vehicles, and sales of automotive regulatory credits. It also includes sales of used vehicles, non-warranty maintenance services and collisions, part sales, paid supercharging, insurance services revenue and retail merchandise sales. The energy generation and storage segment include the design, manufacture, installation, sales and leasing of solar energy generation and energy storage products and related services and sales of solar energy systems incentives. Its consumer vehicles include the Model 3, Y, S, X and Cybertruck. Its lithium-ion battery energy storage products include Powerwall and Megapack.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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