T. Rowe Price Renames College Savings Plan to T. Rowe Price 529 for 25th Anniversary
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 07 2026
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Should l Buy TROW?
Source: Newsfilter
- Plan Renaming: T. Rowe Price has renamed its longstanding 'T. Rowe Price College Savings Plan' to 'T. Rowe Price 529' to better reflect the expanding range of educational expenses supported by the plan, aligning with federal legislation and enhancing client engagement in education savings.
- Matching Incentive: To celebrate the 25th anniversary of its partnership with the Education Trust of Alaska, T. Rowe Price is offering a $250 matching incentive for new accounts opened in 2026, aimed at encouraging families to start saving early and increasing their educational funding capacity.
- Educational Webinar Partnership: T. Rowe Price 529 will partner with savingforcollege.com to host an educational webinar on May 28, exploring savings strategies for families at all stages, thereby enhancing client awareness and capability in education savings.
- Asset Management Leadership: As of February 28, 2026, T. Rowe Price manages $1.80 trillion in client assets, with about two-thirds related to retirement, showcasing its leadership and long-term commitment in the fields of education savings and retirement investment.
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Analyst Views on TROW
Wall Street analysts forecast TROW stock price to rise
7 Analyst Rating
0 Buy
4 Hold
3 Sell
Moderate Sell
Current: 99.060
Low
94.00
Averages
104.67
High
115.00
Current: 99.060
Low
94.00
Averages
104.67
High
115.00
About TROW
T. Rowe Price Group, Inc. is a financial services holding company that provides global investment advisory services to investors. It provides a range of investment solutions across equity, fixed income, multi-asset, and alternative capabilities for clients from individuals to advisors to institutions to retirement plan sponsors. It also provides certain investment advisory clients with related administrative services, including distribution, mutual fund transfer agent, accounting, and shareholder services; participant recordkeeping and transfer agent services for defined contribution retirement plans; brokerage; trust services, and non-discretionary advisory services through model delivery. It distributes its array of active investment solutions through a diverse set of distribution channels and vehicles. These vehicles include an array of U.S. mutual funds, collective investment trusts, exchange-traded funds, subadvised funds, separately managed accounts, and other sponsored products.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Significant Reductions: The fund reduced positions in 78 stocks, particularly cutting Accenture PLC (NYSE:ACN) by 216,000 shares, a 53.33% decrease, reflecting a cautious outlook on its future performance, especially as the stock has returned -29.15% over the past three months.
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- Market Performance Divergence: On the latest trading day, TROW's stock rose approximately 1.6%, while LDOS fell about 0.9%, reflecting differing investor sentiment and expectations for the two companies.
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- Outflow Trends: The firm recorded net outflows of $3.2 billion in March, a decrease from $5.3 billion in the prior month, suggesting that while outflows continue, the pace may be slowing, potentially indicating a slight improvement in investor sentiment.
- Asset Class Breakdown: By March 31, equity AUM stood at $810 billion, fixed income (including money market) at $215 billion, multi-asset at $625 billion, and alternatives at $60 billion, illustrating the company's diversified asset allocation.
- Market Impact: The S&P 500 Index declined by 5.09% in March, closing at 6,528.47 points, which may have exacerbated investor outflows and further impacted the firm's AUM figures.
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