Swatch Releases Watch Mocking Trump's 39% Tariffs on Swiss Goods
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 12 2025
0mins
Source: Reuters
Swatch's Special Edition Watch: Swiss watchmaker Swatch has launched a special edition watch named "WHAT IF...TARIFFS?" featuring reversed numbers three and nine, in response to the 39% tariffs imposed by President Trump on U.S. imports from Switzerland.
Impact and Availability: The watch, priced at 139 Swiss francs ($175), is available only in Switzerland and aims to raise awareness about the tariffs. Swatch plans to discontinue the watch once the U.S. adjusts its tariff policy, and it has reportedly seen high demand, leading to potential delivery delays.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
