Swatch Issues Apology for 'Slanted Eye' Advertisement Following Online Criticism in China
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 18 2025
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Source: Reuters
Swatch's Controversial Ad: Swiss watchmaker Swatch has apologized and removed advertisements featuring an Asian male model in a "slanted eye" pose, which was criticized as racially insensitive.
Public Backlash: The ads sparked widespread condemnation online in China, with many comments highlighting their resemblance to racist stereotypes about Asian eyes.
Official Apology: Swatch issued a formal apology on its Weibo account, acknowledging the concerns raised and expressing regret for any distress caused.
Market Impact: The company is significantly reliant on the Chinese market, with 27% of its sales coming from the region, and has reported a decline in revenue due to challenging market conditions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
