Stifel Continues to Recommend Buying HubSpot (HUBS)
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 22 2025
0mins
Should l Buy HUBS?
Source: NASDAQ.COM
Analyst Recommendation: Stifel has maintained a Buy recommendation for HubSpot (NYSE:HUBS), with an average one-year price target of $703.34/share, indicating a potential upside of 46.99% from its current price of $478.49/share.
Fund Sentiment: There are 1,588 funds reporting positions in HubSpot, with a slight increase in ownership and a bullish put/call ratio of 0.89, suggesting positive market sentiment.
Shareholder Activity: Price T Rowe Associates and Jpmorgan Chase have adjusted their holdings in HubSpot, with Price T Rowe decreasing its shares while Jpmorgan increased its stake slightly. Wellington Management and Franklin Resources have increased their portfolio allocations.
Fintel Overview: Fintel provides comprehensive investment research, including fundamentals, analyst reports, and fund sentiment, aimed at individual investors and small hedge funds.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy HUBS?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on HUBS
Wall Street analysts forecast HUBS stock price to rise
27 Analyst Rating
24 Buy
3 Hold
0 Sell
Strong Buy
Current: 197.340
Low
450.00
Averages
582.08
High
800.00
Current: 197.340
Low
450.00
Averages
582.08
High
800.00
About HUBS
HubSpot, Inc. provides a customer platform that helps businesses connect and grow better. The Company delivers seamless connection for customer-facing teams with a unified platform that includes artificial intelligence (AI)-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 app marketplace integrations, a community network, and educational content. Its AI-powered engagement hubs include Marketing, Sales, Service, Operations, Content, and Commerce, as well as other tools and integrations that enable companies to attract, engage, and delight customers throughout the customer lifecycle. Its customer platform features a central database of lead and customer interactions, and integrated applications designed to help businesses attract visitors to their websites, convert visitors into leads, close leads into customers, transact with those customers, and delight them so they become promoters of those businesses. Breeze is its AI that powers the customer platform.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Analysts Cut Price Targets, UPWK and Others Hit 52-Week Lows
- UPWK Stock Plunge: Upwork's shares fell to a 52-week low of $7.44 after multiple price target cuts from analysts, dropping nearly 17% from the previous close, reflecting market disappointment over its Q2 revenue guidance of $187 million to $193 million, which is below the consensus estimate of $194.83 million.
- MCD Under Pressure: McDonald's shares declined to $274.83 amid rising inflation and competition, extending a three-day losing streak, with RBC Capital lowering its price target to $305, indicating that despite solid Q1 results, the company is not immune to macroeconomic pressures and underperformance against rivals.
- HUBS Hit Hard: HubSpot's stock fell to $180.50, marking its largest single-day decline in a decade, despite a 23% increase in Q1 revenue; the company’s softer-than-expected Q2 revenue outlook, projected between $897 million and $898 million, led to widespread analyst downgrades and price target cuts.
- Market Sentiment Shift: While retail sentiment for UPWK and HUBS remains 'extremely bullish' on Stocktwits, the downgrades and price target reductions have significantly weakened investor confidence, with UPWK losing over 55% of its value this year and MCD shares down more than 9%.
See More
U.S. Stocks Close Higher, Nasdaq Hits Record High
- Strong Market Performance: The S&P 500 rose by 0.84% and the Nasdaq 100 increased by 2.35%, reaching record highs, reflecting market optimism driven by robust corporate earnings despite concerns over the Iran conflict.
- Support from Employment Data: U.S. nonfarm payrolls for April increased by 115,000, surpassing expectations of 65,000, with March figures revised up to 185,000, indicating resilience in the labor market and further boosting stock prices.
- Decline in Consumer Confidence: The University of Michigan's May consumer sentiment index fell to a record low of 48.2, below the expected 49.5, highlighting economic uncertainty that could impact future consumer spending.
- Oil Market Volatility: Iran's seizure of an oil tanker in the Strait of Hormuz led to a rise in WTI crude prices, with expectations that this incident will affect global oil supply, potentially causing further price fluctuations.
See More
HubSpot Shares Plunge 20.1% Amid AI Disruption Fears
- Stock Plunge: HubSpot's shares fell 20.1% on Friday to $196.34, with a market cap of $13 billion, reflecting heightened investor fears regarding AI's impact on the software industry, leading to significant sell-offs.
- Earnings Beat: In Q1, HubSpot reported a 23.4% year-over-year revenue increase to $881 million, with adjusted EPS rising 52.8% to $2.73, both figures exceeding analyst expectations and indicating strong fundamentals.
- Guidance Slowdown: Despite a solid Q1, management's revenue guidance for Q2 of $897 million to $898 million fell short of the $902 million analysts anticipated, suggesting a deceleration in growth that could dampen investor sentiment.
- Strategic Adjustments: HubSpot is adjusting pricing for its agentic AI products and offering 28-day free trials to meet market demand; while this may temporarily impact sales, it is expected to enhance the company's competitiveness in the AI era in the long run.
See More
HubSpot Faces Significant Execution Risk
- Pricing Change Risks: HubSpot is undergoing a significant pricing strategy adjustment, which could lead to customer attrition and revenue fluctuations, thereby impacting the company's financial stability and market competitiveness.
- Execution Challenges: Implementing multiple pricing changes simultaneously may result in poor internal execution, increasing customer dissatisfaction with the new pricing, which could affect customer satisfaction and renewal rates.
- Market Reaction: Investors are concerned about HubSpot's pricing strategy changes, which may put pressure on the stock price in the short term, affecting the company's overall market performance.
- Strategic Adjustment Necessity: To mitigate potential execution risks, HubSpot needs to reassess its market strategy and customer communication methods to ensure a smooth transition and maintain its customer base.
See More
US Stocks Rise, Nasdaq Hits Record High
- Strong Employment Data: US nonfarm payrolls rose by 115,000 in April, exceeding expectations of 65,000, while March figures were revised up to 185,000, indicating labor market resilience that supports stock market gains.
- Declining Consumer Confidence: Despite rising stock prices, the University of Michigan's May consumer sentiment index fell by 1.6 to a record low of 48.2, reflecting consumer concerns about the economic outlook, which could negatively impact future spending.
- Chip Stocks Lead Gains: Chipmakers like Micron and Qualcomm saw stock prices rise over 8%, driving the overall market higher, demonstrating the strong performance of tech stocks in the current market environment, although weakness in software stocks limited gains in the Dow.
- Oil Price Volatility Impact: WTI crude prices edged up slightly due to Iran seizing an oil tanker in the Strait of Hormuz, complicating market expectations for future oil prices, which may influence investment decisions in related sectors.
See More
HubSpot Shifts Go-to-Market Strategy to Agent-First Model
- Market Strategy Shift: HubSpot is reorienting its go-to-market strategy to an agent-first model, aiming to strengthen partnerships with agents to enhance market penetration and customer acquisition capabilities.
- Agent Priority: By implementing an agent-first market approach, HubSpot expects to better meet customer needs, improve customer satisfaction, and expand the reach of its products and services through its agent network.
- Growth Potential: This strategic adjustment not only helps enhance HubSpot's competitive position in the market but also has the potential to drive revenue growth through more efficient sales channels, further solidifying its market presence.
- Long-term Strategic Planning: HubSpot's transformation reflects its keen insight into future market trends, aiming to adapt to evolving market demands and customer preferences through close collaboration with agents.
See More
Analysts Cut Price Targets, UPWK and Others Hit 52-Week Lows
- UPWK Stock Plunge: Upwork's shares fell to a 52-week low of $7.44 after multiple price target cuts from analysts, dropping nearly 17% from the previous close, reflecting market disappointment over its Q2 revenue guidance of $187 million to $193 million, which is below the consensus estimate of $194.83 million.
- MCD Under Pressure: McDonald's shares declined to $274.83 amid rising inflation and competition, extending a three-day losing streak, with RBC Capital lowering its price target to $305, indicating that despite solid Q1 results, the company is not immune to macroeconomic pressures and underperformance against rivals.
- HUBS Hit Hard: HubSpot's stock fell to $180.50, marking its largest single-day decline in a decade, despite a 23% increase in Q1 revenue; the company’s softer-than-expected Q2 revenue outlook, projected between $897 million and $898 million, led to widespread analyst downgrades and price target cuts.
- Market Sentiment Shift: While retail sentiment for UPWK and HUBS remains 'extremely bullish' on Stocktwits, the downgrades and price target reductions have significantly weakened investor confidence, with UPWK losing over 55% of its value this year and MCD shares down more than 9%.
See More
U.S. Stocks Close Higher, Nasdaq Hits Record High
- Strong Market Performance: The S&P 500 rose by 0.84% and the Nasdaq 100 increased by 2.35%, reaching record highs, reflecting market optimism driven by robust corporate earnings despite concerns over the Iran conflict.
- Support from Employment Data: U.S. nonfarm payrolls for April increased by 115,000, surpassing expectations of 65,000, with March figures revised up to 185,000, indicating resilience in the labor market and further boosting stock prices.
- Decline in Consumer Confidence: The University of Michigan's May consumer sentiment index fell to a record low of 48.2, below the expected 49.5, highlighting economic uncertainty that could impact future consumer spending.
- Oil Market Volatility: Iran's seizure of an oil tanker in the Strait of Hormuz led to a rise in WTI crude prices, with expectations that this incident will affect global oil supply, potentially causing further price fluctuations.
See More
HubSpot Shares Plunge 20.1% Amid AI Disruption Fears
- Stock Plunge: HubSpot's shares fell 20.1% on Friday to $196.34, with a market cap of $13 billion, reflecting heightened investor fears regarding AI's impact on the software industry, leading to significant sell-offs.
- Earnings Beat: In Q1, HubSpot reported a 23.4% year-over-year revenue increase to $881 million, with adjusted EPS rising 52.8% to $2.73, both figures exceeding analyst expectations and indicating strong fundamentals.
- Guidance Slowdown: Despite a solid Q1, management's revenue guidance for Q2 of $897 million to $898 million fell short of the $902 million analysts anticipated, suggesting a deceleration in growth that could dampen investor sentiment.
- Strategic Adjustments: HubSpot is adjusting pricing for its agentic AI products and offering 28-day free trials to meet market demand; while this may temporarily impact sales, it is expected to enhance the company's competitiveness in the AI era in the long run.
See More
HubSpot Faces Significant Execution Risk
- Pricing Change Risks: HubSpot is undergoing a significant pricing strategy adjustment, which could lead to customer attrition and revenue fluctuations, thereby impacting the company's financial stability and market competitiveness.
- Execution Challenges: Implementing multiple pricing changes simultaneously may result in poor internal execution, increasing customer dissatisfaction with the new pricing, which could affect customer satisfaction and renewal rates.
- Market Reaction: Investors are concerned about HubSpot's pricing strategy changes, which may put pressure on the stock price in the short term, affecting the company's overall market performance.
- Strategic Adjustment Necessity: To mitigate potential execution risks, HubSpot needs to reassess its market strategy and customer communication methods to ensure a smooth transition and maintain its customer base.
See More
US Stocks Rise, Nasdaq Hits Record High
- Strong Employment Data: US nonfarm payrolls rose by 115,000 in April, exceeding expectations of 65,000, while March figures were revised up to 185,000, indicating labor market resilience that supports stock market gains.
- Declining Consumer Confidence: Despite rising stock prices, the University of Michigan's May consumer sentiment index fell by 1.6 to a record low of 48.2, reflecting consumer concerns about the economic outlook, which could negatively impact future spending.
- Chip Stocks Lead Gains: Chipmakers like Micron and Qualcomm saw stock prices rise over 8%, driving the overall market higher, demonstrating the strong performance of tech stocks in the current market environment, although weakness in software stocks limited gains in the Dow.
- Oil Price Volatility Impact: WTI crude prices edged up slightly due to Iran seizing an oil tanker in the Strait of Hormuz, complicating market expectations for future oil prices, which may influence investment decisions in related sectors.
See More
HubSpot Shifts Go-to-Market Strategy to Agent-First Model
- Market Strategy Shift: HubSpot is reorienting its go-to-market strategy to an agent-first model, aiming to strengthen partnerships with agents to enhance market penetration and customer acquisition capabilities.
- Agent Priority: By implementing an agent-first market approach, HubSpot expects to better meet customer needs, improve customer satisfaction, and expand the reach of its products and services through its agent network.
- Growth Potential: This strategic adjustment not only helps enhance HubSpot's competitive position in the market but also has the potential to drive revenue growth through more efficient sales channels, further solidifying its market presence.
- Long-term Strategic Planning: HubSpot's transformation reflects its keen insight into future market trends, aiming to adapt to evolving market demands and customer preferences through close collaboration with agents.
See More
