Starbucks Reports Strong Q1 Earnings Boosting Turnaround Confidence
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 28 2026
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Should l Buy SBUX?
Source: Fool
- Accelerated Sales Growth: Starbucks' comparable store sales grew 4% year-over-year in Q1, a significant acceleration from 1% in the previous quarter, indicating that its 'Back to Starbucks' strategy is effective and boosting investor confidence.
- U.S. Market Recovery: Comparable store sales in the U.S. rose 4% year-over-year, a positive shift from flat performance in the prior quarter, reflecting an increase in customer traffic that supports the company's turnaround efforts.
- Steady Revenue Increase: Starbucks reported a 6% year-over-year revenue increase in Q1, reaching $9.9 billion, although earnings per share fell 62%, management remains optimistic about future profitability, guiding for comparable store sales growth of 3% or greater.
- Market Pricing Risks: Despite strong results, Starbucks' forward price-to-earnings ratio is around 40, suggesting that the market has already priced in the expected success of its turnaround, prompting investors to carefully assess the current valuation.
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Analyst Views on SBUX
Wall Street analysts forecast SBUX stock price to rise
21 Analyst Rating
12 Buy
7 Hold
2 Sell
Moderate Buy
Current: 90.430
Low
59.00
Averages
96.12
High
115.00
Current: 90.430
Low
59.00
Averages
96.12
High
115.00
About SBUX
Starbucks Corporations is a roaster, marketer, and retailer of specialty coffee globally. Its North America segment includes the United States and Canada. Its International segment includes China, Japan, Asia Pacific, Europe, Middle East and Africa, Latin America, and the Caribbean. Its North America and International segments include both Company-operated and licensed stores. The Channel Development segment includes roasted whole bean and ground coffees, Starbucks-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino and Starbucks Doubleshot, foodservice products, and other branded products sold outside the Company-operated and licensed stores. A large portion of its Channel Development business operates under a licensed model of the Global Coffee Alliance with Nestle, while its global ready-to-drink businesses operate under collaborative relationships with PepsiCo, Inc., Tingyi-Ashi Beverages Holding Co., Ltd., Arla Foods amba, Nestle, and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Business Model Transformation: The deal transitions Starbucks to a licensed operating model, aiming to expand from approximately 8,000 stores to 20,000, significantly enhancing market coverage and customer experience.
- Market Valuation Increase: Starbucks projects its China retail business to be valued at over $13 billion, with the deal's enterprise value set at around $4 billion, indicating strong long-term growth potential in the Chinese market.
- Strategic Partnership Significance: The joint venture aims to enhance Starbucks' expansion capabilities and local relevance in China while elevating customer experience, reflecting the company's strategic focus on the Chinese market's future growth.
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- Quarterly Bonus Incentive: Starbucks has announced a quarterly bonus of $300 for baristas and shift supervisors who meet specific sales, operational, and customer service metrics, supporting the company's ongoing turnaround efforts, with the first payout expected in the fall.
- Union Impact: Baristas at union-represented locations may not receive the quarterly bonuses until a collective bargaining agreement is reached, affecting approximately 5% of U.S. stores, highlighting the complexities of negotiations between the company and the union.
- Employee Pay Increase: Combined with the new bonus program, baristas could see their pay rise by as much as 8%, and all U.S. employees will be paid weekly starting in August, which will help improve employee satisfaction and retention rates.
- New Tipping Methods: Starbucks also announced new tipping options for customers, allowing those who pay through the mobile app to tip, which will further enhance barista earnings and improve the overall customer experience.
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- Market Expansion Plans: The joint venture will oversee approximately 8,000 coffeehouses, with aspirations to grow to 20,000 locations over time, enhancing customer experience through localization strategies and solidifying Starbucks' leadership in the Chinese market.
- Executive Confidence: CEO Brian Niccol expressed that this partnership will accelerate growth in China, combining the trusted global brand with local expertise to better serve customers and enter more cities.
- Strategic Partnership Outlook: Boyu Capital partner Alex Wong emphasized that supporting Starbucks' growth in China will enhance brand relevance, with the joint venture focusing on innovation and expansion to improve profitability and meet the needs of diverse communities.
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- Financial Growth Expectations: The upcoming May quarter is projected to achieve 6% revenue growth, 35% EBIT growth, and 10% EPS growth, indicating robust performance and enhanced profitability in international markets.
- International Expansion Strategy: The company plans to open 1,800 net new restaurants annually by 2028, with over 1,400 coming from outside North America, which will further boost overall royalty income and profitability, strengthening its competitive position globally.
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