S&P 500 Near All-Time High, Yet Investment Opportunities Persist
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 17 2026
0mins
Source: NASDAQ.COM
- Market Opportunity Analysis: While the S&P 500 is nearing its all-time high, analysts believe there are still quality investment opportunities, particularly in light of interest rate projections for 2026 that could yield significant returns.
- Investment Recommendations: The analyst team has identified ten stocks as the best investment choices currently, with SoFi Technologies not making the cut, indicating that there are potentially more lucrative investment options available.
- Historical Return Comparison: For instance, early investments in Netflix and Nvidia yielded returns of $474,847 and $1,146,655 respectively, highlighting the immense potential of timely stock selections and underscoring the importance of choosing the right stocks.
- Investor Community: Joining the Stock Advisor investor community provides access to the latest investment recommendations and market analyses, assisting individual investors in achieving superior returns in a competitive market.
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Analyst Views on SOFI
Wall Street analysts forecast SOFI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SOFI is 28.31 USD with a low forecast of 18.00 USD and a high forecast of 38.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
5 Buy
6 Hold
3 Sell
Hold
Current: 24.600
Low
18.00
Averages
28.31
High
38.00
Current: 24.600
Low
18.00
Averages
28.31
High
38.00
About SOFI
SoFi Technologies, Inc. is a member-centric, one-stop shop for digital financial services. The Company, through its lending and financial services products, allows members to borrow, save, spend, invest and protect their money. The Company's segments include Lending, Technology Platform and Financial Services. The Lending segment offers personal loans, student loans, home loans and related servicing to help its members with a variety of financial needs. Its platform supports the full transaction lifecycle, including credit application, underwriting, approval, funding and servicing. The Technology Platform segment provides services through a diversified suite of offerings which include an event and authorization platform accessed via application programming interfaces, a cloud-native digital and core banking platform and services related to both platforms. The Financial Services segment offers a suite of financial services solutions, including SoFi Money and SoFi Invest.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
SoFi Technologies Q4 2025 Earnings Preview
- Earnings Announcement: SoFi Technologies is set to release its Q4 2025 earnings on January 30, with consensus EPS estimates at $0.11, reflecting a 120% year-over-year increase, and revenue estimates at $982.39 million, up 33.8%, indicating strong growth potential.
- Performance Track Record: Over the past two years, SoFi has exceeded EPS estimates 75% of the time and revenue estimates 100% of the time, showcasing the company's robust execution and market confidence in its financial performance.
- Market Environment Impact: J.P. Morgan noted that recent increases in 2-year and 5-year Treasury yields by approximately 10 and 20 basis points, respectively, could dampen personal loan demand, posing a modest headwind to earnings, although management typically guides conservatively during earnings calls.
- Investor Sentiment: While Bank of America resumed coverage of SoFi with an Underperform rating, reflecting cautious analyst sentiment, Seeking Alpha authors view the stock as a Buy, highlighting divergent perspectives on SoFi's future growth trajectory.

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Four Companies Worth Buying Before Earnings
- Investment Opportunity: The video highlights four companies that remain worth buying before their earnings reports, drawing investor interest and potentially leading to price fluctuations post-report.
- Market Dynamics: Stock prices as of January 27, 2026, indicate that these companies' market performance may be influenced by the upcoming earnings announcements, prompting investors to stay vigilant.
- Video Content: The video aims to provide in-depth analysis of these companies, assisting viewers in making informed investment decisions, particularly during this critical pre-earnings period.
- Subscription and Offers: The video encourages viewers to subscribe to the channel and click on a special offer link, indicating the content creator's intent to enhance viewer engagement by providing valuable insights.

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