Skydance’s Paramount Lands UFC Rights in $7.7 Billion Deal
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 11 2025
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Should l Buy PSKY?
Source: WSJ
Exclusive Media Rights Deal: Paramount has signed a seven-year, $7.7 billion agreement with TKO Group for exclusive media rights to all UFC matches in the U.S., starting next year.
Broadcasting Details: The deal includes coverage of 13 major events and 30 "Fight Nights" on Paramount+, with some fights also being simulcast on CBS.
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Analyst Views on PSKY
Wall Street analysts forecast PSKY stock price to rise
15 Analyst Rating
1 Buy
7 Hold
7 Sell
Moderate Sell
Current: 13.340
Low
8.00
Averages
14.08
High
19.00
Current: 13.340
Low
8.00
Averages
14.08
High
19.00
About PSKY
Paramount Skydance Corp, formerly New Pluto Global, Inc., is a holding company. It operates through its wholly owned subsidiaries, Paramount Global (Paramount) and Skydance Media, LLC (Skydance). Paramount is a global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Its consumer brands include CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. In addition to offering streaming services and digital video products, it also provides production, distribution and advertising solutions. Skydance is a diversified media company focused on creating event-level entertainment for global audiences. Skydance develops, finances and produces live-action and animated films, television shows, sports content and interactive games worldwide. Skydance has also produced 31 seasons of live-action and animated television content across 16 series and supplies content across a range of platforms.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

- Credit Rating Change: S&P Global Ratings has placed all of Paramount Skydance's corporate credit ratings on negative CreditWatch, indicating an increased risk of downgrade in the near term, with the current rating standing at BB+, reflecting market concerns over its financial health.
- Merger Impact: This ratings action is driven by Paramount's merger agreement with Warner Bros. Discovery, which is expected to push the company's leverage well above the 4.25X downgrade threshold due to substantial additional debt of around $111 billion, including assumed Warner Bros. debt and a large termination fee to Netflix.
- Increased Financial Pressure: S&P noted that Paramount's leverage was already high at the end of 2025 and is projected to rise further post-merger, leaving the capital structure stretched until integration synergies and deleveraging plans materialize.
- Strategic Potential: Despite the negative CreditWatch, S&P highlights potential strategic benefits from the merger, including the creation of one of the largest global film and TV libraries and stronger intellectual property, suggesting that if Paramount effectively integrates and reduces leverage, its rating could improve.
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- Transaction Valuation: Paramount's proposal to acquire all of Warner Bros. Discovery's (WBD) assets is valued at $110 billion, indicating a strong interest in media consolidation that could reshape the industry landscape.
- Smooth Regulatory Approval: FCC Chairman Brendan Carr noted that Paramount's deal structure is simpler compared to Netflix's proposal, suggesting a quicker review process and reduced competitive concerns, thereby enhancing the likelihood of successful approval.
- Consumer Benefits: Carr emphasized that Paramount's acquisition could yield real consumer benefits, indicating that the deal may not only be a competitive maneuver but also improve consumer choices and services.
- Market Sentiment: Although Paramount's stock fell over 7% at noon on Tuesday, retail sentiment on Stocktwits remained in the 'extremely bullish' territory, reflecting investor confidence in the deal and high market attention.
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- Regulatory Stance: FCC Chair Brendan Carr indicated that the FCC is unlikely to block Paramount Skydance's $110 billion acquisition of Warner Bros. Discovery, despite concerns raised in Washington about market concentration, noting that the situation is drastically different from Netflix's acquisition of Warner.
- Market Share Analysis: Carr emphasized that while there are concerns about power concentration, Paramount's market share is significantly different from that of Netflix, suggesting a more lenient regulatory attitude towards this transaction.
- Review Process: Carr mentioned that the majority of the regulatory review for the merger will be conducted by the U.S. Department of Justice, with the FCC's review expected to be “almost pro forma,” indicating a swift approval process for the deal.
- Debt Compliance: Carr also stated that the information regarding Paramount's foreign debt qualifies as “bona fide debt” under FCC rules, further suggesting that the transaction will not face significant hurdles during regulatory scrutiny.
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- Top Performing Stock: In February 2026, Paramount Skydance (PSKY) led the communication services sector with a 19.32% monthly gain, indicating strong market performance that may attract increased investor interest.
- Netflix and Live Nation: Following closely, Netflix (NFLX) and Live Nation Entertainment (LYV) achieved gains of 17.32% and 12.41%, respectively, highlighting their robust growth potential in a competitive market, which could further drive their stock prices upward.
- Omnicom's Strong Rating: Omnicom Group (OMC) stands out with a Strong Buy Quant Rating of 4.50, while most stocks carry a Hold rating, suggesting that institutional investors may be drawn to its strong market confidence, potentially boosting its stock performance.
- Charter Communications Performance: Charter Communications (CHTR) maintains a Buy rating with a Quant score of 3.92, despite a monthly gain of 8.98%, indicating market confidence in its future growth, which may support stable stock price increases.
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- Favorable Deal Outlook: FCC Chairman Brendan Carr stated that Paramount's acquisition of Warner Bros. Discovery is viewed as 'cleaner' than Netflix's proposal, with expectations for quick regulatory approval indicating a more favorable stance from regulators.
- Increased Offer: Paramount recently raised its acquisition bid from $30 to $31 per share, surpassing Netflix's offer of $27.75, demonstrating a strong intent to acquire Warner Bros. and potentially enhancing its market position in the media industry.
- Film Release Strategy: Paramount plans to release at least 30 films annually and aims to combine its streaming services, Paramount+ and HBO Max, to diversify content offerings, thereby enhancing competitiveness and meeting consumer demand for quality content.
- Regulatory Challenges: Despite the optimistic outlook, analysts warn that the merger may face complex regulatory scrutiny, particularly regarding intellectual property concentration and foreign investment reviews, which could necessitate significant concessions for approval.
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- Escalating Conflict in Iran: The U.S. Central Command reported that six American service members have been killed in action, an increase from four the previous day, indicating the severity of the situation which could have profound implications for global markets.
- Surging Oil Prices: The closure of the Strait of Hormuz by Iran has led to a sharp increase in global oil prices, with a $10 per barrel rise potentially translating to a 25-cent hike at the pump, exacerbating inflationary pressures.
- Target's Earnings Report: Target's fourth-quarter earnings exceeded Wall Street expectations, with shares rising 4% in pre-market trading; however, the retailer reported declining revenue and store traffic, indicating a trend of weakening consumer demand.
- Apple's New Product Launch: Apple introduced the iPhone 17e, priced starting at $599, and updated the iPad Air with the M4 chip while maintaining the same design and price, demonstrating its commitment to innovation in a highly competitive market.
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