Roblox Partners with Super League on Acquisition of Let's Bounce for In-Game Advertising
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
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Source: Benzinga
- Positive Market Reaction: Roblox shares remained steady following the acquisition news, with a 24% increase over the past year, indicating investor confidence in the company's expansion into the in-game advertising market.
- Acquisition Details: Super League's acquisition of Let's Bounce aims to enhance measurable in-game advertising capabilities, expected to improve brand engagement and support a path to profitability, aligning with the spending habits of younger demographics.
- User Safety Upgrade: Roblox announced the implementation of user age verification starting in the U.S., limiting chat features for users under nine, aimed at enhancing platform safety and increasing parental trust.
- Strategic Integration: The addition of Bounce will provide Super League with automated marketing tools, expected to increase campaign scale and effectiveness, further driving brand loyalty and revenue growth.
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Analyst Views on RBLX
Wall Street analysts forecast RBLX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RBLX is 133.89 USD with a low forecast of 70.00 USD and a high forecast of 180.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
22 Analyst Rating
13 Buy
8 Hold
1 Sell
Moderate Buy
Current: 75.270
Low
70.00
Averages
133.89
High
180.00
Current: 75.270
Low
70.00
Averages
133.89
High
180.00
About RBLX
Roblox Corporation operates a platform for connection and communication (Roblox Platform), where every day, people come to create, play, work, learn, and connect with each other in experiences built by its global community of creators. The Company’s platform consists of the Roblox Client, the Roblox Studio, and the Roblox Cloud. Roblox Client is an application that allows users to seamlessly explore 3D immersive experiences. Roblox Studio is the free toolset that allows developers and creators to build, publish, and operate three-dimensional (3D) immersive experiences and other content accessed with the Roblox Client. Roblox Cloud includes the services and infrastructure that power its Platform. The Company operates the Roblox Platform as a live service that allows users to play and socialize with others for free. The Company offers developers and creators the ability to build engaging, immersive experiences and marketplace items that they can easily share with the Roblox community.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Roblox: A Leader in the Future of Gaming
- Cash Flow Performance: Roblox generated $1.2 billion in free cash flow over the past year despite reporting $1.2 billion in losses for 2023, indicating effective cash management that could lay the groundwork for future profitability.
- Market Position: With a market capitalization exceeding $52 billion, Roblox has emerged as one of the largest gaming companies globally, surpassing Electronic Arts and Take-Two Interactive, showcasing its strong appeal in a competitive market.
- Diverse Revenue Streams: Roblox's revenue model, which includes virtual currency Robux, developer revenue sharing, and advertising, led to total sales of $4.5 billion last year, highlighting the sustainability and growth potential of its business model.
- Industry Transformation Opportunity: As gamers shift from traditional console games to online 'freemium' games, Roblox's innovative platform offers users the chance to create and share games, indicating its significant role in the future of the gaming industry.
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Roblox Shares Rebound but Outlook Remains Worrisome
- Stock Fluctuation: Roblox shares rose 4.21% to $75.18 on Wednesday, breaking a six-day decline, yet the nearly 9% drop prior indicates market concerns about its future performance.
- Year-to-Date Performance: Year-to-date, Roblox has declined 9.43%, contrasting with a nearly 2% rise in broader markets, reflecting its relative weakness that may impact investor confidence.
- Analyst Ratings: According to Seeking Alpha's Quantrating, Roblox holds a 2.69 Hold rating, with an A for growth but F and D for valuation and profitability, indicating financial health concerns.
- Future Outlook: While analysts express caution regarding Roblox's high valuation, some suggest potential upside if the company maintains high growth or improves free cash flow, highlighting market divergence on its potential value.
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