Reed's Prices Public Offering of 2.5 Million Shares, Expected to Raise Approximately $10 Million
Reed's announced the pricing of an underwritten public offering of 2,500,000 shares of its common stock and warrants to purchase 2,500,000 shares of common stock. Each share of common stock and accompanying warrant to purchase one share of common stock are being sold together at a combined public offering price of $4.00. The warrants will have an exercise price of $4.50 per share, will be exercisable immediately and will expire five years from the issuance date. In addition, Reed's has granted the underwriters a 45-day option to purchase up to an additional 375,000 shares of common stock and/or 375,000 warrants at their respective public offering prices, less underwriting discounts and commissions. All of the Securities are being sold by Reed's. The gross proceeds from the offering are expected to be approximately $10M, before deducting underwriting discounts and commissions and other offering expenses, excluding any exercise of the underwriters' option to purchase additional Securities and any exercise of the warrants to be issued in the offering. The offering is expected to close on or about December 8, subject to customary closing conditions. Reed's also announced that, in connection with the offering, its common stock has been approved for listing and will begin trading on the NYSE American stock exchange on December 5. Upon effectiveness of the listing on the NYSE American, trading of the common stock on the OTC Markets' OTCQX Best Market will terminate. A.G.P./Alliance Global Partners is acting as the sole book-running manager, and Roberts & Ryan is acting as a co-manager for the offering.
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- Sales Improvement: Reed's Inc reported net sales of $7.5 million in Q4 2025, down from $9.7 million last year; however, the company anticipates sustained growth through enhanced distribution relationships and new product launches.
- New Product Launches: The company is set to introduce new flavors of ginger ale, including Cranberry and Blackberry, expanding into high-growth categories of non-alcoholic mixers, aimed at attracting more consumers and increasing market share.
- Enhanced Financial Flexibility: Reed's Inc completed a $10 million public offering and successfully uplisted to the New York Stock Exchange, enhancing financial flexibility and market visibility, laying the groundwork for future expansion.
- Operational Efficiency Gains: Despite a net loss of $3.8 million in Q4 2025, the company expects significant profitability improvements in 2026 through a 35% reduction in delivery and handling costs and ongoing operational enhancements.
- Leadership Transition: Neal Cohane has stepped in as Interim CEO while continuing as COO, emphasizing a focus on operational priorities and profitable growth, although the company reported a net loss of $3.8 million, indicating challenges in stabilizing the business.
- Financial Performance: For Q4 2025, net sales were $7.5 million, down from $9.7 million year-over-year, with a gross margin of 20% and delivery costs reduced by 35% to $1.1 million, reflecting progress in cost control but highlighting the need for overall financial improvement.
- Market Expansion Plans: The company aims to penetrate under-served channels like food service and convenience stores, viewing these as
- Disappointing Earnings: Reed's reported a Q4 GAAP EPS of -$0.44, missing expectations by $0.26, indicating significant challenges in profitability for the company.
- Significant Revenue Decline: The revenue for Q4 was $7.48M, down 23.1% year-over-year, falling short of expectations by $1.35M, reflecting weakened market demand and increased sales pressure.
- Widening EBITDA Losses: The EBITDA for Q4 2025 was -$3.6M, compared to -$3.1M in the same period last year, highlighting difficulties in cost control and profitability enhancement.
- Cash Flow Challenges: As of December 31, 2025, cash used in operations was $3.8M, slightly lower than $3.9M in the prior year, indicating ongoing challenges in cash flow management.
Cyril Walla's Departure: Cyril Walla has stepped down from his position as CEO, marking a significant leadership change.
Impact on the Company: His resignation may lead to shifts in company strategy and operations, affecting stakeholders and employees.
- Appointment Announcement: Neal Cohen has been appointed as the interim CEO of Reed's Inc.
- Leadership Transition: This appointment comes as part of a leadership transition within the company.
- Company Background: Reed's Inc. is known for its ginger-based beverages and has been navigating various challenges in the market.
- Future Plans: The company aims to leverage Cohen's experience to steer its strategic direction during this interim period.







