Planet Fitness Reports Strong Q4 2025 Earnings with Strategic Growth Initiatives
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy PLNT?
Source: seekingalpha
- Significant Membership Growth: Planet Fitness ended 2025 with approximately 20.8 million members and nearly 2,900 clubs globally, demonstrating strong market expansion and customer attraction, which is expected to drive future revenue growth.
- Strong Financial Performance: Total revenue for Q4 reached $376.3 million, a 10.5% increase year-over-year, with adjusted EBITDA rising 13% to $146.3 million, reflecting successful cost control and operational efficiency, thereby enhancing financial stability.
- Strategic Investments and Innovations: The company achieved success with its High School Summer Pass program, with over 3.7 million teens completing more than 19 million workouts and an 8.3% conversion rate, which not only boosts brand influence but also lays the groundwork for future membership growth.
- Optimistic Future Outlook: The CFO projected a 4% to 5% same-club sales growth for 2026 and plans to open 180 to 190 new clubs, showcasing confidence in ongoing expansion and market demand while reaffirming commitment to shareholder value.
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 90.750
Low
120.00
Averages
133.25
High
185.00
Current: 90.750
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Strong Earnings Report: Planet Fitness reported fourth-quarter adjusted EPS of 83 cents, exceeding the analyst estimate of 79 cents, with quarterly sales reaching $376.258 million, a 10.5% year-over-year increase, indicating robust market performance.
- Sales Growth: Same-club sales rose 5.7% year-over-year, with system-wide sales increasing from $1.2 billion to $1.3 billion, demonstrating significant progress in expanding market share despite uncertainties in future growth.
- Expansion Plans: The company opened 104 new clubs during the quarter, including 93 franchisee-owned and 11 corporate-owned locations, bringing the total to 2,896 clubs, showcasing its commitment and capability for ongoing expansion.
- Cautious Outlook: Despite forecasting adjusted EPS for 2026 at $3.35 to $3.38, below the analyst estimate of $3.54, and projected revenue of $1.443 billion, below consensus, reflecting management's cautious stance on future growth.
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- Company Overview: Planet Fitness shares have hit their lowest level in a year following the release of quarterly results.
- Stock Performance: The stock experienced a decline of 8.9% after the announcement of the financial results.
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- Significant Membership Growth: Planet Fitness ended 2025 with approximately 20.8 million members and nearly 2,900 clubs globally, demonstrating strong market expansion and customer attraction, which is expected to drive future revenue growth.
- Strong Financial Performance: Total revenue for Q4 reached $376.3 million, a 10.5% increase year-over-year, with adjusted EBITDA rising 13% to $146.3 million, reflecting successful cost control and operational efficiency, thereby enhancing financial stability.
- Strategic Investments and Innovations: The company achieved success with its High School Summer Pass program, with over 3.7 million teens completing more than 19 million workouts and an 8.3% conversion rate, which not only boosts brand influence but also lays the groundwork for future membership growth.
- Optimistic Future Outlook: The CFO projected a 4% to 5% same-club sales growth for 2026 and plans to open 180 to 190 new clubs, showcasing confidence in ongoing expansion and market demand while reaffirming commitment to shareholder value.
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- Dillard's Revenue Decline: Dillard's reported fourth-quarter revenue of $1.99 billion, falling short of the $2.03 billion expected by analysts, leading to a 7% drop in shares, primarily due to winter storms impacting over a third of its stores, highlighting the significant effect of seasonal weather on retail performance.
- Planet Fitness Weak Guidance: Planet Fitness anticipates full-year adjusted earnings per share growth of only 9% to 10%, well below the 16.5% expected by analysts, resulting in an 8% decline in shares, reflecting market concerns over its future growth potential.
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- Consumer Confidence Boost: The February consumer confidence index in the US increased by 2.2 to 91.2, surpassing expectations of 87.1, suggesting that rising consumer optimism could drive spending and positively impact economic growth.
- Strong Software Stock Recovery: Thomson Reuters shares surged by 12% after reaching one million professional users of its AI tool, indicating high market acceptance and potential for further revenue growth, enhancing its competitive position.
- Interest Rate Expectations Shift: The market is pricing in only a 3% chance of a 25 basis point rate cut at the Fed's March meeting, reflecting cautious investor sentiment regarding future monetary policy, which may influence short-term stock market volatility.
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- Market Rebound: The S&P 500 index rose by 0.17%, the Dow Jones Industrial Average increased by 0.64%, and the Nasdaq 100 index climbed by 0.47%, indicating a recovery after Monday's sharp declines, reflecting renewed investor confidence in software companies.
- Trade Uncertainty: President Trump's new 10% global tariffs took effect today, and concerns about a potential increase to 15% amid Supreme Court rulings may negatively impact the stock market, particularly with rising geopolitical risks.
- Home Price Index Growth: The US December S&P Composite-20 home price index rose 0.47% month-over-month and 1.38% year-over-year, surpassing expectations, suggesting resilience in the housing market that could support economic recovery and influence investor sentiment.
- Corporate Earnings Optimism: Over 80% of S&P 500 companies have reported earnings, with 74% exceeding expectations, and Q4 earnings growth is projected at 8.4%, indicating strong corporate performance that may drive further stock market gains.
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