Paramount Targets Mobile Video Market with New App Features
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 15 hours ago
0mins
Should l Buy PSKY?
Source: Newsfilter
- Mobile App Innovation: Paramount's new version of the Paramount+ app for Apple iPhone users features short videos for quick scrolling, including sports highlights and trailers, aiming to increase daily user engagement similar to TikTok and Instagram habits.
- Market Share Challenge: According to Sensor Tower data, Paramount accounts for only 2% of the global streaming market, significantly trailing behind Netflix and HBO Max, indicating substantial challenges in a competitive landscape.
- User Growth Strategy: To attract new users, Paramount may collaborate with digital influencers and introduce micro-dramas, enhancing user engagement and viewing experience by borrowing successful elements from social media.
- Strategic Collaboration Potential: Paramount's relationship with TikTok is highlighted, suggesting future collaboration opportunities, although no formal agreement exists; both companies share a common investor in Oracle co-founder Larry Ellison, which could enhance their influence in the mobile video space.
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Analyst Views on PSKY
Wall Street analysts forecast PSKY stock price to rise
15 Analyst Rating
1 Buy
7 Hold
7 Sell
Moderate Sell
Current: 11.820
Low
8.00
Averages
14.08
High
19.00
Current: 11.820
Low
8.00
Averages
14.08
High
19.00
About PSKY
Paramount Skydance Corp is a global media and entertainment company. The Company operates through three segments, including Studios, Direct-to-Consumer, and TV Media. Its TV Media segment includes domestic and international broadcast networks and owned television stations, domestic cable networks and international extensions of certain of its domestic cable network brands, and domestic and international television studio operations. The TV Media includes CBS television network, through which it distributes entertainment, news and public affairs, and sports programming. TV Media also includes a number of digital properties such as CBS News 24/7 and CBS Sports. Its Direct-to-Consumer segment consists of its portfolio of domestic and international pay and free streaming services, including Paramount+, Pluto TV and BET+. Its other portfolio includes Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Skydance's Animation, Film, Television, Interactive/Games, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- User Growth Strategy: To attract new users, Paramount may collaborate with digital influencers and introduce micro-dramas, enhancing user engagement and viewing experience by borrowing successful elements from social media.
- Strategic Collaboration Potential: Paramount's relationship with TikTok is highlighted, suggesting future collaboration opportunities, although no formal agreement exists; both companies share a common investor in Oracle co-founder Larry Ellison, which could enhance their influence in the mobile video space.
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