OpenAI Launches ChatGPT Atlas Browser, Causing Decline in Alphabet Stock Prices

Written by Emily J. Thompson, Senior Investment Analyst

GOOGL.O-1.01%

GOOG.O-1.01%

Source: CNBC

Updated: Oct 21 2025

0mins

Source: CNBC

Alphabet's Stock Reaction: Shares of Google parent Alphabet fell 3% following OpenAI's announcement of ChatGPT Atlas, an AI-powered web browser.
OpenAI's Product Launch: OpenAI teased the launch of ChatGPT Atlas through a video and a livestream, describing it as a new browser available globally on macOS, with plans for Windows, iOS, and Android versions.
Competitive Landscape: The launch of ChatGPT Atlas positions OpenAI in direct competition with existing AI browsers like Google's Gemini and Perplexity's Comet, which are also vying for user attention and market share.
Features of Competing Browsers: Perplexity's Comet browser offers functionalities such as web searching, tab organization, and email drafting, while Google's Gemini model enhances Chrome with AI capabilities for user assistance.

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Intellectia

Analyst Views on GOOGL

Wall Street analysts forecast GOOGL stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOGL is 312.00 USD with a low forecast of 236.00 USD and a high forecast of 350.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

38 Analyst Rating

31 Buy

7 Hold

0 Sell

Strong Buy

Current: 312.430

Low

236.00

Averages

312.00

High

350.00

Current: 312.430

Low

236.00

Averages

312.00

High

350.00

BTIG

Janine Stichter

Buy

maintain

$25 -> $32

2025-12-11

New

Reason

BTIG

Janine Stichter

Price Target

$25 -> $32

2025-12-11

New

maintain

Buy

Reason

BTIG analyst Janine Stichter raised the firm's price target on Warby Parker (WRBY) to $32 from $25 and keeps a Buy rating on the shares. Warby Parker shares have surged on renewed attention to its AI-powered glasses collaboration with Google (GOOGL), which could ultimately be transformative but is unlikely to meaningfully affect 2026 results, the analyst tells investors in a research note. The sizable long-term revenue opportunity is driving near-term trading enthusiasm, though scaling may be slower than peers and current fundamentals remain secondary to the story, the firm says.

Piper Sandler

Thomas Champion

Overweight

maintain

$330 -> $365

2025-12-11

New

Reason

Piper Sandler

Thomas Champion

Price Target

$330 -> $365

2025-12-11

New

maintain

Overweight

Reason

Piper Sandler analyst Thomas Champion raised the firm's price target on Alphabet to $365 from $330 and keeps an Overweight rating on the shares. The firm says Google stole the show in its Ad buyer survey with Search taking share of digital budgets for the first time in 3 years. Return on Investment remains strong and Pmax and Gemini appear to be potent products driving incremental revenue.

Truist

Buy

upgrade

$320 -> $350

2025-12-05

Reason

Truist

Price Target

$320 -> $350

2025-12-05

upgrade

Buy

Reason

Truist raised the firm's price target on Alphabet to $350 from $320 and keeps a Buy rating on the shares as part of a broader research note previewing the Holiday Season for Internet names. This Holiday Season to hit a record high for U.S. e-commerce and Digital Ad spending, driven by a resilient consumer buoyed by a healthy job market and more efficient digital ad channels fine-tuned by advancements in AI, the analyst tells investors in a research note. Third-party tracking shows that aggregate quarter-to-date holiday spending is off to a strong start, Truist notes. The firm adds that its price target increase reflects higher advertising revenues, sustained momentum across e-commerce so far this Holiday Season, and to a lesser extent higher revenue assumptions for Other Bets in the outer years from Waymo's accelerating roll-out more cities across the country.

Pivotal Research

Jeffrey Wlodarczak

Buy

maintain

$350 -> $400

2025-12-05

Reason

Pivotal Research

Jeffrey Wlodarczak

Price Target

$350 -> $400

2025-12-05

maintain

Buy

Reason

Pivotal Research analyst Jeffrey Wlodarczak raised the firm's price target on Alphabet to $400 from $350 and keeps a Buy rating on the shares. The firm cites continued momentum in the company's core business lines for the target boost. Google's search business "is a resilient cash cow with pricing power," the analyst tells investors in a research note. Pivotal sees an opportunity for Alphabet to leverage artificial intelligence to take "massive costs" out of its search business.

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About GOOGL

Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.

About the author

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Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.