November Retail Report Shows Consumer Spending Growth, Amazon Sales Up 7.2%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 18 2026
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Source: NASDAQ.COM
- Consumer Spending Growth: U.S. retail sales in November increased by 0.6% month-over-month and 3.1% year-over-year, indicating a rebound in consumer confidence that could drive stock prices of related companies higher.
- E-commerce Strong Performance: Nonstore retailers, including Amazon, saw a 7.2% increase in sales in November, suggesting that Amazon's sales momentum continues, potentially enhancing its market share in the e-commerce sector.
- Sports Goods Sales Recovery: Sporting goods stores experienced a 7.8% sales increase in November, and with insider buying from Nike executives, this indicates signs of recovery for the company, although improvements in the Chinese market are still needed.
- Food Services Growth: Sales in food services and drinking places rose by 4.9% year-over-year, benefiting restaurant software provider Toast, which is expected to see increased sales through its payment processing solutions, further boosting its performance.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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