Nike Launches New AI Shopping Experience to Elevate Marketplace Integration
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 19 2026
0mins
Nike (NKE) said it is expanding on its vision to elevate and integrate the marketplace with a new AI-powered shopping experience. Consumers in the U.S. will be able to more easily and quickly discover and purchase Nike products directly from Nike in the Gemini (GOOGL) app and AI Mode in Google Search. The capability is designed to reduce steps between inspiration and action, helping consumers move from product discovery to checkout directly on Google's conversational experiences. Ahead of this summer's football tournament, Nike will integrate with Google's new AI commerce capability. "With this new AI-powered shopping experience, Nike is again elevating the marketplace and how consumers engage with sport - using technology to anticipate their needs and connect them to our brand in more intuitive, seamless ways," said Shannon Glass, VP, Nike Direct. "There's no better time than the world's biggest global football moment for us to show up with innovation that meets athletes when they're inspired and when sport is at its peak."
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Analyst Views on NKE
Wall Street analysts forecast NKE stock price to rise
21 Analyst Rating
14 Buy
7 Hold
0 Sell
Moderate Buy
Current: 47.370
Low
62.00
Averages
76.11
High
110.00
Current: 47.370
Low
62.00
Averages
76.11
High
110.00
About NKE
NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
NIKE, Inc. to Release Q4 Fiscal 2026 Results on June 30
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- Conference Call Timing: The conference call is scheduled to begin at 2:00 p.m. PT after the earnings release, with management providing a live broadcast over the Internet, ensuring that global investors can access the latest information in real-time, enhancing transparency and communication efficiency.
- Information Access Channels: Investors can access earnings releases and other financial information through NIKE's investor website, ensuring timely and accurate information, while also providing an archived version for those unable to attend the live broadcast, extending the convenience of information retrieval.
- Company Background Overview: Headquartered in Beaverton, Oregon, NIKE, Inc. is the world's leading designer, marketer, and distributor of athletic footwear, apparel, and equipment, with its subsidiary brand Converse actively expanding its market presence, further solidifying NIKE's leadership in the sports industry.
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- Litigation Risks: Consumers have filed a proposed class action lawsuit against Nike for failing to refund tariff-related costs, with the company disclosing it paid approximately $1 billion in tariffs, which allegedly led to price increases of $5 to $10 for footwear and $2 to $10 for apparel, further damaging its brand reputation.
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See More
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- Earnings Release Schedule: NIKE, Inc. plans to release its fourth quarter fiscal 2026 financial results on June 30, 2026, at approximately 1:15 p.m. PT, followed by a conference call to analyze the results, which will aid investors in understanding the company's financial health.
- Conference Call Timing: The conference call is scheduled to begin at 2:00 p.m. PT after the earnings release, with management providing a live broadcast over the Internet, ensuring that global investors can access the latest information in real-time, enhancing transparency and communication efficiency.
- Information Access Channels: Investors can access earnings releases and other financial information through NIKE's investor website, ensuring timely and accurate information, while also providing an archived version for those unable to attend the live broadcast, extending the convenience of information retrieval.
- Company Background Overview: Headquartered in Beaverton, Oregon, NIKE, Inc. is the world's leading designer, marketer, and distributor of athletic footwear, apparel, and equipment, with its subsidiary brand Converse actively expanding its market presence, further solidifying NIKE's leadership in the sports industry.
See More
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- Stock Fluctuations: Nike (NKE) shares fell 1.5% to $46.65 on Friday after six consecutive days of gains, despite a 7% rise during that period, reflecting market concerns as the stock has dropped nearly 27% this year.
- Sales Guidance Downgrade: The company projected a 2% to 4% sales decline for fiscal Q4 during its Q3 earnings report, leading to a 15% drop in stock price post-announcement, indicating investor anxiety over ongoing weakness in the critical China market.
- Litigation Risks: Consumers have filed a proposed class action lawsuit against Nike for failing to refund tariff-related costs, with the company disclosing it paid approximately $1 billion in tariffs, which allegedly led to price increases of $5 to $10 for footwear and $2 to $10 for apparel, further damaging its brand reputation.
- Divergent Analyst Ratings: Seeking Alpha's Quant Rating gives Nike a Hold rating of 2.77, with 16 analysts recommending Buy, 20 Hold, and 2 Sell, highlighting a cautious market sentiment regarding Nike's growth prospects amid competitive pressures and management uncertainties.
See More
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- Apple's Stock Performance: Apple shares have risen for nine consecutive weeks, gaining over 15% in the past month and approximately 24% since March 16, indicating strong market demand and investor confidence.
- Dell's Earnings Surprise: Dell reported an 88% year-over-year revenue growth in its Thursday evening earnings release, with shares soaring nearly 40% in after-hours trading and a total increase of 111% over the past month, showcasing its robust market performance and competitiveness.
- Semiconductor Sector Strength: The VanEck Semiconductor ETF rose 18% in May and has gained 47% over the past three months, with Astera Labs and Micron surging nearly 80% and 78% respectively, reflecting a recovery in the semiconductor industry and investor optimism.
- Nike's Stock Volatility: Nike shares increased by 3% on Thursday and are up nearly 7% in May, yet they are down 40% from the August 2025 high, making it one of the worst performers in the Dow, highlighting market concerns about its future growth.
See More
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- Sales Guidance Cut: Old Navy's comparable sales grew only 1% in Q1, falling short of the 3% expected by analysts, prompting Gap to lower its full-year sales outlook to 1%-2%, which could negatively impact market confidence and investor sentiment.
- Earnings Forecast Raised: Despite the sales decline, Gap raised its adjusted earnings per share guidance to between $2.30 and $2.40, up from the previous range of $2.20 to $2.35, indicating positive performance in cost management and tax benefits.
- Brand Performance Discrepancies: The Gap brand saw a 10% increase in comparable sales, significantly exceeding the 5.5% expected by analysts, while Banana Republic and Athleta reported growth of 2% and a decline of 11%, highlighting competitive disparities among brands.
- Negative Market Reaction: Following the earnings report, Gap's stock dropped over 10% in after-hours trading, reflecting investor concerns about the company's future sales and market strategy, particularly as Old Navy's products failed to resonate with consumers.
See More
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- Downward Price Trend: Lululemon's stock has plummeted over 75% since its peak in December 2023, dropping from an all-time high of $500 to a critical support level of $120, reflecting severe market challenges amid rising competition and slowing sales.
- Technical Chart Analysis: The stock has formed a textbook downtrend over the past year, and while a recent rally suggests a short-term buying opportunity, resistance at the 50-day moving average of $145 limits upside potential, with a breakout possibly leading to $170.
- Leadership Change Impact: Incoming CEO Heidi O'Neill will officially take over in September, raising market expectations for a turnaround; however, if the stock breaks below the $120 support level, it could lead to a further decline to $80.
- Risk and Reward Assessment: The stock is at a major technical inflection point with three trading scenarios, two of which favor going long ahead of earnings; if it holds the support level, a rally coinciding with the new CEO's tenure could occur, otherwise, a stop-loss may be necessary.
See More
Dick's Sporting Goods Signals Stabilizing Demand, Bright Spot for Nike
- Sales Growth Signal: Dick's Sporting Goods reported a 6% same-store sales increase in its latest earnings, surpassing expectations and indicating a stabilizing demand for athletic footwear, which could positively impact Nike.
- Foot Locker Recovery: The acquisition of Foot Locker by Dick's resulted in a 0.6% comparable sales growth for the first time, with North America performing even better at 1.4%, laying a foundation for future sales growth.
- Nike Stock Reaction: Despite Dick's shares falling 5% due to mixed guidance, Nike's stock rose 2% following Dick's earnings report, reflecting market optimism about Nike's recovery, especially with the upcoming World Cup.
- China Market Challenge: Nike faces a forecasted 20% revenue decline in China, which remains a significant challenge for its overall recovery, even as North America wholesale revenue grew by 11%.
See More
