Should You Buy Nike Inc (NKE) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/30
NKE is not a good buy right now for an impatient buyer. The stock is still in a bearish trend with weakening momentum (negative MACD expansion, bearish moving-average stack) and fundamentals are deteriorating (margin and earnings down sharply). While options positioning and heavy insider buying are constructive and price is sitting near support (~62.1), the setup looks more like a “possible short-term bounce” than a high-conviction entry. Best action: hold/avoid new buys until price reclaims key resistance (~64–66) and momentum stabilizes.
Technical Analysis
Pre-market ~62.21 (-0.62%) with SPX -0.7% risk-off backdrop. Trend remains bearish: SMA_200 > SMA_20 > SMA_5 confirms persistent downtrend. Momentum: MACD histogram -0.269 and negatively expanding = downside momentum still building. RSI(6) 33.2 is near oversold-ish but not a confirmed reversal signal. Key levels: S1 62.107 (price is sitting on it), S2 60.905 (next downside if support breaks). Pivot 64.051 is the first “trend-change” level; upside resistance at 65.995 then 67.197. Pattern stats provided also lean bearish over 1 month (60% chance of -6.44% next month), despite a modest positive 1-week expectation (+1.14%).
Analyst Ratings and Price Target Trends
Recent Street trend is cautious and drifting downward: multiple price target cuts (KeyBanc $90→$75, RBC $85→$78, Goldman $89→$77, Truist $85→$70, Stifel $68→$65), and at least one notable downgrade (Needham to Hold from Buy). Deutsche resumed at Hold with a $67 target; UBS stays Neutral with a low $62 target.
Wall Street pros view: Brand strength and eventual turnaround potential (product momentum, wholesale re-engagement, long-term margin goals) + insider buying are the main bullish pillars.
Wall Street cons view: Turnaround is slower than expected, China remains highly problematic, direct sales weakness persists, tariffs/margins are pressuring earnings, and near-term guidance implies continued softness.
Politicians/congress: no recent congress trading data available in the last 90 days.
Wall Street analysts forecast NKE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NKE is 76.11 USD with a low forecast of 62 USD and a high forecast of 110 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast NKE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NKE is 76.11 USD with a low forecast of 62 USD and a high forecast of 110 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 62.600
Current: 62.600
