NFL and Paramount Discuss Renewal, CBS to Pay Over $3B Annually
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 13 2026
0mins
Should l Buy PSKY?
The National Football League and Paramount Skydance (PSKY) are discussing a media renewal deal for Sunday games, with executives from both parties negotiating a price increase with a bid-ask spread midpoint around 50% or 60%, CNBC's Alex Sherman reports, citing two people familiar with the negotiations. Paramount's CBS currently pays roughly $2.1B per year on average for its Sunday afternoon NFL games, and a 50% increase would mean CBS would pay over $3B in its next deal, the author says, noting that in return, the NFL would eliminate the opt-out clause after the 2029-2030 season that it put in its original deal with Paramount. Other companies that broadcast NFL games include Comcast (CMCSA), Disney (DIS), Fox (FOXA), Netflix (NFLX), and Amazon (AMZN).
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Analyst Views on PSKY
Wall Street analysts forecast PSKY stock price to rise
15 Analyst Rating
1 Buy
7 Hold
7 Sell
Moderate Sell
Current: 8.920
Low
8.00
Averages
14.08
High
19.00
Current: 8.920
Low
8.00
Averages
14.08
High
19.00
About PSKY
Paramount Skydance Corp, formerly New Pluto Global, Inc., is a holding company. It operates through its wholly owned subsidiaries, Paramount Global (Paramount) and Skydance Media, LLC (Skydance). Paramount is a global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Its consumer brands include CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. In addition to offering streaming services and digital video products, it also provides production, distribution and advertising solutions. Skydance is a diversified media company focused on creating event-level entertainment for global audiences. Skydance develops, finances and produces live-action and animated films, television shows, sports content and interactive games worldwide. Skydance has also produced 31 seasons of live-action and animated television content across 16 series and supplies content across a range of platforms.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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