Market Update: Stock futures trading was halted due to a cooling issue at a data center, while the stock market is set to end November in the red, with major indexes poised to break winning streaks.
Black Friday Trends: Although millions are expected to shop on Black Friday, the event's significance has diminished over the years.
Tech Rivalry: Alphabet's shares have surged due to its advancements in AI, while competition heats up with Alibaba's new smart glasses and Apple's anticipated smartphone sales surpassing Samsung's for the first time in 14 years.
K-Beauty Surge: U.S. sales of Korean beauty products are projected to increase significantly, with major retailers capitalizing on the trend and a new Olive Young store set to open in Los Angeles.
Wall Street analysts forecast COST stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COST is 1061 USD with a low forecast of 769.00 USD and a high forecast of 1205 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
24 Analyst Rating
Wall Street analysts forecast COST stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COST is 1061 USD with a low forecast of 769.00 USD and a high forecast of 1205 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Buy
4 Hold
1 Sell
Strong Buy
Current: 976.170
Low
769.00
Averages
1061
High
1205
Current: 976.170
Low
769.00
Averages
1061
High
1205
Deutsche Bank
Krisztina Katai
resume
$1,044
2026-01-08
Reason
Deutsche Bank
Krisztina Katai
Price Target
$1,044
AI Analysis
2026-01-08
resume
Reason
Deutsche Bank analyst Krisztina Katai resumed coverage of Costco with a Buy rating and $1,044 price target. The firm resumed coverage of the broadlines and food retailers. Deutsche expects 2026 to be another "mixed year," characterized by food disinflation, reduced government benefits, and consumers' value focus extending into the new year. The analyst says that while defensive sectors such as food retail could face a challenging setup, "there are tailwinds on the horizon," including a sizable stimulus in the first half of 2026.
Mizuho
Neutral -> Outperform
upgrade
$950
2026-01-05
Reason
Mizuho
Price Target
$950
2026-01-05
upgrade
Neutral -> Outperform
Reason
Mizuho upgraded Costco to Outperform from Neutral with a price target of $1,000, up from $950. The shares have corrected 20% on concerns that both the company's membership and comp sales growth are slowing, the analyst tells investors in a research note. However, Mizuho believes Costco's trade-up activity is accelerating with Q1 premium member adds 2-3 times that of total membership. The firm also adds the stock to its "Top Picks" list.
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Northcoast
Neutral
to
Buy
upgrade
$1,100
2025-12-24
Reason
Northcoast
Price Target
$1,100
2025-12-24
upgrade
Neutral
to
Buy
Reason
Northcoast upgraded Costco to Buy from Neutral with a $1,100 price target.
Wells Fargo
Edward Kelly
Equal Weight
downgrade
$900
2025-12-19
Reason
Wells Fargo
Edward Kelly
Price Target
$900
2025-12-19
downgrade
Equal Weight
Reason
Wells Fargo analyst Edward Kelly lowered the firm's price target on Costco to $900 from $1,000 and keeps an Equal Weight rating on the shares. The firm sees a mixed overall 2026 outlook for the group, but with opportunity. Wells is bullish broadlines/food service, notes fiscal/tariff trade is underway, and believes momentum is sustainable through the first half of EPS revisions. With that said, the firm sees a tougher food retail outlook; idiosyncratic drivers are key.
About COST
Costco Wholesale Corporation (Costco) operates membership warehouses and e-commerce sites that offer a selection of nationally branded and private-label products in a wide range of categories. The Company buys the majority of its merchandise directly from suppliers and route it to cross-docking consolidation points (depots) or directly to its warehouses. It operates 891 warehouses, including 614 in the United States and Puerto Rico, 108 in Canada, 40 in Mexico, 35 in Japan, 29 in the United Kingdom, 19 in Korea, 15 in Australia, 14 in Taiwan, seven in China, five in Spain, two in France, and one each in Iceland, New Zealand and Sweden. It also operates e-commerce sites in the United States, Canada, the United Kingdom, Mexico, Korea, Taiwan, Japan and Australia. The Company provides wide selection of merchandise, plus the convenience of specialty departments and exclusive member services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
