Moomoo Launches NYC Advertising Campaign Targeting 3.4 Million Commuters
Moomoo has launched a strategic out-of-home advertising campaign across New York City for the Q4 earnings season. Running from October 14 to December 13, the campaign utilizes prominent digital boards at the World Trade Center station and in-train advertisements, directly targeting an estimated 3.4 million daily commuters-primarily New York and New Jersey white-collar professionals who spend over 30 minutes daily on public transit. This campaign underscores Moomoo's commitment to a customer-first, data-driven strategy in the U.S. and is integral to a broader multi-channel outreach plan designed to attract and empower traders ranging from intermediates to seasoned professionals. The campaign's creative approach moves beyond generic platform features, leveraging industry insights and relatable scenarios to encourage smarter trading habits. As Moomoo's Brand Marketing Lead Kit Guerra said, "Trade Smart was built to reset how people think about investing, using human, witty creative that contrasts the smart with the not-so-smart ways traders instantly recognize. Paired with intentional placements across high-dwell commuter environments, the campaign turns everyday movement into memorable reminders of moomoo's data-driven edge."
Trade with 70% Backtested Accuracy
Analyst Views on FUTU
About FUTU
About the author
Futu Trustee Launches Pension Family Trust with HK$3 Million Minimum Entry
- Innovative Pension Trust: Futu Trustee launched the Pension Family Trust on January 9, 2026, specifically designed for Hong Kong's middle-class families, with a minimum entry threshold of just HK$3 million, reducing traditional trust barriers by over 90% and enabling more families to access professional asset protection and succession planning services.
- Transparent Pricing Structure: The trust features a one-time setup fee of HK$28,000 and an annual management fee starting at HK$10,000, approximately 0.2%-0.3% of assets under management, with no additional charges for cash injections or trust termination, significantly alleviating financial burdens for middle-class families.
- Digital Convenience: The entire trust setup process is completed online, with real-time asset visibility, requiring only 2-3 weeks for establishment and offering 24/7 intelligent client support, greatly enhancing user experience and meeting modern families' demands for convenience.
- Comprehensive Ecosystem: This trust provides more than just a legal structure; it supports diversified global investments, allows for the injection of annuities and large life insurance policies, and ensures automatic payments to top-tier medical and elderly care providers in case of incapacity, demonstrating flexibility to adapt to evolving family needs.
Australian Investors Show 92% Interest in AI Tools for 2026 Investment Strategies
- Investor Enthusiasm for AI: A survey of over 600 Australian investors reveals that 92% are interested in leveraging AI tools for investment decisions, indicating a strong trust in technology and keen awareness of market dynamics.
- Global Investment Intentions: 75% of respondents plan to increase their investment in the US market, while 67% focus on the Australian market, reflecting their proactive stance towards global markets and pursuit of high-growth sectors.
- Risk Appetite: 68% of investors intend to maintain their current risk levels, with 25% willing to increase risk, aligning with their expectations of 5% to 15% returns in the Australian market, showcasing cautious optimism about future markets.
- Confidence in Investment Goals: Despite strong investment intentions, only 50% of investors feel confident about achieving their 2026 investment goals, with 39% uncertain, highlighting an increasing demand for guidance and better tools.
