McDonald's to Launch Big Arch Burger in U.S. on March 3
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy MCD?
Source: seekingalpha
- Product Launch: McDonald's is set to introduce the Big Arch Burger in the U.S. on March 3, following its successful debut in international markets like the U.K. and Ireland, where it transitioned to the permanent menu due to strong sales performance.
- Product Features: The Big Arch Burger features two quarter-pound 100% beef patties, layered with three slices of melty white cheddar cheese, crispy onions, zesty pickles, and lettuce, totaling 1020 calories, aimed at consumers seeking a heartier, higher-quality beef option.
- Market Strategy: This launch aligns with McDonald's broader “Best Burger” initiative, focusing on delivering hotter, juicier burgers and upgraded buns to drive traffic and sustain growth in the core burger category.
- Competitive Impact: The introduction of the Big Arch Burger may affect competitors like Wendy's and Taco Bell, while coinciding with Burger King's significant upgrade of its Whopper, indicating intensified competition in the fast-food sector.
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Analyst Views on MCD
Wall Street analysts forecast MCD stock price to rise
23 Analyst Rating
12 Buy
11 Hold
0 Sell
Moderate Buy
Current: 334.530
Low
300.00
Averages
337.63
High
375.00
Current: 334.530
Low
300.00
Averages
337.63
High
375.00
About MCD
McDonald's Corporation is a global foodservice retailer. Its segment includes U.S., International Operated Markets, and International Developmental Licensed Markets & Corporate. The U.S. segment is its largest market and is 95% franchised. The International Operated Markets segment is comprised of markets, or countries in which it operates and franchises restaurants, including Australia, Canada, France, Germany, Italy, Poland, Spain, and the United Kingdom. This segment is 89% franchised. The International Developmental Licensed Markets & Corporate segment is comprised of developmental licensee and affiliate markets, including equity method investments in China and Japan. This segment is 99% franchised. Its menu features hamburgers and cheeseburgers, the Big Mac, the Quarter Pounder with Cheese, the Filet-O-Fish, and several chicken sandwiches, such as the McChicken and McCrispy as well as Chicken McNuggets, Fries, shakes, sundaes, cookies, soft drinks, coffee, and other beverages.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Product Launch: McDonald's is set to introduce the Big Arch Burger in the U.S. on March 3, following its successful debut in international markets like the U.K. and Ireland, where it transitioned to the permanent menu due to strong sales performance.
- Product Features: The Big Arch Burger features two quarter-pound 100% beef patties, layered with three slices of melty white cheddar cheese, crispy onions, zesty pickles, and lettuce, totaling 1020 calories, aimed at consumers seeking a heartier, higher-quality beef option.
- Market Strategy: This launch aligns with McDonald's broader “Best Burger” initiative, focusing on delivering hotter, juicier burgers and upgraded buns to drive traffic and sustain growth in the core burger category.
- Competitive Impact: The introduction of the Big Arch Burger may affect competitors like Wendy's and Taco Bell, while coinciding with Burger King's significant upgrade of its Whopper, indicating intensified competition in the fast-food sector.
See More
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- Whopper Improvement: Burger King is enhancing the Whopper for the first time in a decade by introducing a premium bun and better-tasting mayo, aiming to boost customer satisfaction and strengthen brand competitiveness.
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- Employee Training Innovation: The AI system tracks the frequency of polite language used by employees, assisting management in providing feedback and training, with the goal of reinforcing human-centric service to improve customer relations and enhance brand loyalty.
- Stock Performance: Restaurant Brands International's stock rose 2.6% to $71.71, with a year-to-date increase of 5.3%, reflecting positive market sentiment towards its new strategies, which may further drive future sales growth.
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