Mattel to Release 'Barbie: Dreamscape' Novel on July 28, 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
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Source: Newsfilter
- New Book Announcement: Mattel has announced the release of 'Barbie: Dreamscape' on July 28, 2026, marking the first young adult novel featuring Barbie, written by bestselling author Alex Aster, aimed at engaging young readers and expanding brand influence.
- Storyline Overview: The novel follows Barbie's journey as she is declared 'Fateless' at graduation, compelling her to explore a magical world in search of her destiny, reflecting themes of self-discovery and courage that resonate with today's youth values.
- Brand Strategy: By launching this new book, Mattel demonstrates its commitment to enhancing the book community through new stories and voices, providing fans with a fresh way to connect with Barbie, thereby reinforcing the brand's market position.
- Author Credentials: Alex Aster is one of the most followed authors globally, with over 4 million copies sold of her work 'LIGHTLARK' in the U.S. alone, and her success adds significant market appeal to the release of 'Barbie: Dreamscape'.
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Analyst Views on MAT
Wall Street analysts forecast MAT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAT is 24.43 USD with a low forecast of 20.00 USD and a high forecast of 30.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
4 Buy
4 Hold
0 Sell
Moderate Buy
Current: 20.345
Low
20.00
Averages
24.43
High
30.00
Current: 20.345
Low
20.00
Averages
24.43
High
30.00
About MAT
Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Mattel Partners with Netflix for KPop Toy Line
- Global Partnership: Mattel (MAT) has entered a global co-master toy partnership with Netflix (NFLX), securing rights to develop toys and consumer products based on the KPop franchise Demon Hunters, which is expected to significantly enhance brand visibility and market share.
- Diverse Product Portfolio: The lineup includes fashion dolls, singing dolls, action figures, playsets, and collectibles centered around the girl group HUNTR/X and other key characters, likely attracting a broad consumer base and enhancing brand loyalty.
- Varied Price Range: The new series features price points ranging from approximately $8 for Polly Pocket minis to $40-$45 for singing fashion dolls, catering to diverse consumer needs and expected to drive sales growth and overall revenue.
- Marketing Strategy: The first major product drop is slated for this summer and will extend into fall 2026, with reservations already being accepted, indicating Mattel's proactive approach in market promotion and consumer engagement aimed at maximizing sales potential.
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Thomas & Friends Unveils Bold Brand Relaunch
- Brand Image Refresh: Thomas & Friends launches a bold new look that honors over 80 years of storytelling while introducing a modern aesthetic aimed at engaging today's children and fans of all ages, marking the first step in the brand's evolution.
- Design Considerations: Mattel undertook a thoughtful design process informed by extensive research and creative exploration, ensuring the new look ranked highest in appeal, personality, and emotional connection among preschoolers and their parents, reflecting the brand's core values.
- Introduction of New Elements: The refreshed design features an updated Thomas & Friends logo, new brand design elements, and character designs rooted in their iconic heritage, laying the groundwork for future adventures with additional announcements expected throughout 2026.
- Market Strategy Expansion: This brand relaunch is not just a visual update but also aims to expand through live experiences, products, publishing, and content, further solidifying Mattel's leadership position in the global toy and family entertainment market.
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