Mastercard teams up with L’Oréal to introduce a card for beauty salons in Latin America
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 24 2025
0mins
Source: SeekingAlpha
Partnership Announcement: Mastercard is collaborating with L’Oréal to introduce the L’Oréal Mastercard BusinessCard, specifically designed for beauty professionals in Latin America, starting in Mexico.
Target Market: The card aims to serve the estimated 350,000 beauty salons in the region, addressing the high reliance on cash and traditional payment methods, which increases fraud risk.
Key Features: Benefits of the card include discounts on L’Oréal products, points accumulation, access to AI solutions from Clara, and training from L’Oréal Academy.
Future Expansion: The initiative plans to expand beyond Mexico into other Latin American markets with additional financial partners.
Analyst Views on MA
Wall Street analysts forecast MA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MA is 684.13 USD with a low forecast of 525.00 USD and a high forecast of 1088 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
24 Analyst Rating
20 Buy
4 Hold
0 Sell
Strong Buy
Current: 532.860
Low
525.00
Averages
684.13
High
1088
Current: 532.860
Low
525.00
Averages
684.13
High
1088
About MA
Mastercard Incorporated is a technology company in the global payments industry. The Company connects consumers, financial institutions, merchants, governments, digital partners, businesses and other organizations worldwide by enabling electronic payments and making those payment transactions secure, simple, smart and accessible. It provides a range of payment solutions and services using its brands, including Mastercard, Maestro and Cirrus. It operates a payments network that provides choice and flexibility for consumers, merchants and its customers. Through its proprietary global payments network, it switches (authorizes, clears and settles) payment transactions. Its additional payments capabilities include automated clearing house (ACH) transactions (both batch and real-time account-based payments). It offers security solutions, consumer acquisition and engagement, business and market insights, gateway, processing and open banking, among other services and solutions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
