lululemon Opens 100th Store in Poland, Marking EMEA Milestone
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy LULU?
Source: Newsfilter
- International Expansion Milestone: lululemon announced the opening of its 100th store in the EMEA market in Warsaw, Poland, marking a significant milestone in the brand's international expansion journey, which is expected to enhance its market share in the region.
- Franchise Model: The new store's opening is made possible through a franchise partnership with Arion Retail Group, reflecting lululemon's agile and considered approach to growth, which is anticipated to strengthen the brand's presence in the Polish market.
- Future Market Plans: In addition to Poland, lululemon plans to enter six new markets including Hungary, Romania, Greece, India, and Austria by 2026 through its franchise model, setting a record for the brand in terms of new market entries in a single year, showcasing its ambition for international growth.
- Community Connection Strategy: lululemon's physical stores serve not only as retail spaces but also as dynamic community hubs, showcasing the brand's technical apparel and accessories designed for various activities, aiming to attract more customers through high-performance products and community-led experiences rooted in movement and wellbeing.
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Analyst Views on LULU
Wall Street analysts forecast LULU stock price to rise
22 Analyst Rating
1 Buy
21 Hold
0 Sell
Hold
Current: 182.880
Low
146.00
Averages
207.12
High
303.00
Current: 182.880
Low
146.00
Averages
207.12
High
303.00
About LULU
lululemon athletica inc. is a technical athletic apparel, footwear, and accessories company. The Company organizes its operations into four regional markets: the Americas, China Mainland, Asia Pacific (APAC), and Europe and the Middle East (EMEA). It conducts its business through a number of different channels in each market, including the Company-operated stores, e-commerce, temporary locations, wholesale, outlets, a re-commerce program, and license and supply arrangements. The Company offers a comprehensive line of technical athletic apparel, footwear, and accessories marketed under the lululemon brand. Its apparel assortment includes items such as shorts, tops, and jackets designed for a healthy lifestyle, including athletic activities such as yoga, running, training, and most other activities. It also offers apparel designed for being on the move and fitness-inspired accessories. It operates stores in the United States, Canada, China Mainland, Australia, South Korea and others.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- International Expansion Milestone: lululemon announced the opening of its 100th store in the EMEA market in Warsaw, Poland, marking a significant milestone in the brand's international expansion journey, which is expected to enhance its market share in the region.
- Franchise Model: The new store's opening is made possible through a franchise partnership with Arion Retail Group, reflecting lululemon's agile and considered approach to growth, which is anticipated to strengthen the brand's presence in the Polish market.
- Future Market Plans: In addition to Poland, lululemon plans to enter six new markets including Hungary, Romania, Greece, India, and Austria by 2026 through its franchise model, setting a record for the brand in terms of new market entries in a single year, showcasing its ambition for international growth.
- Community Connection Strategy: lululemon's physical stores serve not only as retail spaces but also as dynamic community hubs, showcasing the brand's technical apparel and accessories designed for various activities, aiming to attract more customers through high-performance products and community-led experiences rooted in movement and wellbeing.
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- International Expansion Milestone: Lululemon is set to open a new store in Poland, marking its 100th location in the Europe, Middle East, and Africa (EMEA) region, which signifies a significant milestone in the brand's international expansion journey and further solidifies its global market position.
- New Market Strategy: This new store in Poland is the first step in Lululemon's plan to expand into six new markets by 2026, including Hungary, Romania, Greece, India, and Austria, demonstrating the company's ongoing investment and strategic focus on international markets.
- Global Market Coverage: With operations in over 30 markets worldwide, Lululemon continues to strengthen its network across North America, EMEA, Asia Pacific, and mainland China, enhancing the brand's global influence and market penetration.
- Brand Growth Outlook: Despite facing market challenges, Lululemon's international expansion plans and new store openings are expected to boost brand awareness and sales, laying a foundation for future growth.
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