Kohl's Shares Decline as Earnings Miss Expectations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy KSS?
Source: NASDAQ.COM
- Earnings Report Insight: Kohl's reported adjusted earnings of $1.07 per share for Q4 2025, surpassing the market expectation of $0.86, yet net sales of $4.97 billion fell short of the $5.02 billion forecast, indicating a struggle to balance profitability with declining sales.
- Ongoing Sales Decline: The company's year-over-year sales dropped by 3.9%, with comparable sales down 2.8%, and guidance for 2026 suggests a further 2% decline in net sales, marking the fifth consecutive year of decreasing same-store sales, highlighting the challenges in its turnaround efforts.
- Store Strategy Adjustment: Management has ruled out further store closures in the near term, with CEO Michael Bender emphasizing a focus on optimizing existing store productivity, indicating a strategy aimed at enhancing efficiency to counteract sales challenges.
- E-commerce and Physical Store Synergy: Kohl's e-commerce platform accounted for 35% of Q4 sales, and over 90% of its 1,150 physical locations remain profitable, underscoring the critical role of brick-and-mortar stores in supporting its online business, with future plans likely involving improved inventory management and value positioning to drive transformation.
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Analyst Views on KSS
Wall Street analysts forecast KSS stock price to rise
13 Analyst Rating
1 Buy
7 Hold
5 Sell
Moderate Sell
Current: 12.350
Low
7.00
Averages
19.58
High
25.00
Current: 12.350
Low
7.00
Averages
19.58
High
25.00
About KSS
Kohl's Corporation is an omnichannel retailer. The Company operates approximately 1,100 stores and a Website www.Kohls.com. The Company’s Kohl's stores and Website sell private and national brand apparel, footwear, accessories, beauty, and home products. The Company’s Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences, store size, and Sephora at Kohl's shop-in-shops (Sephora shops). Its Website includes merchandise, which is available in the Company’s stores, as well as merchandise that is available only online. Its merchandise mix includes both national brands and private brands that are available only at Kohl's. Its private portfolio includes established brands such as Apt. 9, Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, and nationally recognized brands such as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Decline: Kohl's reported adjusted earnings of $1.07 per share for Q4 2025, surpassing the expected $0.86, yet net sales of $4.97 billion fell short of the $5.02 billion forecast, indicating ongoing challenges in sales recovery.
- Sales Drop: Year-over-year, Kohl's sales decreased by 3.9%, with comparable sales down 2.8%, and the guidance for 2026 suggests a further 2% decline in net sales, marking the fifth consecutive year of declining same-store sales and highlighting the difficulties in its turnaround efforts.
- Store Optimization Strategy: Despite the sales pressures, CEO Michael Bender emphasized a focus on optimizing existing store productivity rather than closing stores in the near term, indicating management's intent to enhance performance through existing assets.
- E-commerce and Physical Store Synergy: With 35% of Q4 sales coming from e-commerce and over 90% of its 1,150 physical locations remaining profitable, Kohl's demonstrates a commitment to leveraging the synergy between online and brick-and-mortar operations, suggesting potential adjustments to store strategies in response to market dynamics.
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- Earnings Report Insight: Kohl's reported adjusted earnings of $1.07 per share for Q4 2025, surpassing the market expectation of $0.86, yet net sales of $4.97 billion fell short of the $5.02 billion forecast, indicating a struggle to balance profitability with declining sales.
- Ongoing Sales Decline: The company's year-over-year sales dropped by 3.9%, with comparable sales down 2.8%, and guidance for 2026 suggests a further 2% decline in net sales, marking the fifth consecutive year of decreasing same-store sales, highlighting the challenges in its turnaround efforts.
- Store Strategy Adjustment: Management has ruled out further store closures in the near term, with CEO Michael Bender emphasizing a focus on optimizing existing store productivity, indicating a strategy aimed at enhancing efficiency to counteract sales challenges.
- E-commerce and Physical Store Synergy: Kohl's e-commerce platform accounted for 35% of Q4 sales, and over 90% of its 1,150 physical locations remain profitable, underscoring the critical role of brick-and-mortar stores in supporting its online business, with future plans likely involving improved inventory management and value positioning to drive transformation.
See More
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- Sales Performance Decline: Kohl's Q4 sales fell short of market expectations, although the pace of decline has slowed, indicating challenges the company faces in a competitive retail environment.
- Analyst Price Target Cut: Analysts have reduced Kohl's price target due to lowered sales and earnings forecasts, reflecting a cautious outlook on the company's future performance, which may impact investor confidence.
- Pessimistic Future Outlook: Analysts predict continued declines in Kohl's future sales and earnings, raising concerns about the company's long-term growth potential, which could negatively affect stock performance.
- Intensifying Market Competition: Amidst increasing competition in the retail sector, Kohl's must implement effective strategies to address sales declines, maintain market share, and improve financial performance.
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- Earnings Beat: Kohl's reported Q4 earnings of $1.07 per share, surpassing the analyst consensus of $0.85, indicating effective financial management and boosting investor confidence.
- Sales Growth: The company achieved quarterly sales of $5.173 billion, exceeding the analyst estimate of $5.032 billion, demonstrating Kohl's strong market performance and enhancing its market share.
- FY2026 Outlook: Kohl's expects FY2026 net sales to range from $15.216 billion to $15.527 billion, above the analyst consensus of $14.845 billion, reflecting the company's confidence in future market conditions.
- Analyst Rating Adjustments: Following the earnings announcement, several analysts lowered their price targets for Kohl's, with Baird reducing its target from $24 to $20, indicating a cautious outlook on the company's future performance.
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