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KSS Should I Buy

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Intellectia

Should You Buy Kohls Corp (KSS) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
17.250
1 Day change
3.98%
52 Week Range
25.220
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Kohl's Corp (KSS) is a good buy for a beginner investor with a long-term horizon and $50,000-$100,000 available for investment. The stock has recently shown positive price momentum, hedge funds are heavily buying, and analysts have upgraded the stock citing favorable risk/reward and undervaluation. Despite mixed analyst ratings, the overall sentiment and catalysts suggest a solid entry point for long-term growth.

Technical Analysis

The MACD is positive and contracting, indicating bullish momentum. RSI is neutral at 62.689, suggesting no overbought or oversold conditions. The stock is trading near its first resistance level (R1: 17.78) after a strong regular market gain of 3.98%. Moving averages are converging, signaling potential stability in the trend.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low Option Volume Put-Call Ratio (0.28) indicates bullish sentiment in the options market, while the Open Interest Put-Call Ratio (1.18) suggests a higher number of open put contracts compared to calls, which could reflect hedging activity.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
0
Buy
11

Positive Catalysts

  • Hedge funds are aggressively buying, with a 1300% increase in buying activity last quarter.

  • Citi upgraded the stock to Buy with a price target of $22, citing undervaluation and favorable risk/reward.

  • The appointment of Elliott Rodgers as COO is expected to enhance operational efficiency and competitiveness.

Neutral/Negative Catalysts

  • UBS and BofA maintain bearish views, with price targets of $9 and $14, respectively, citing share loss and standardization of valuation methodology.

  • No significant insider trading trends or recent congress trading data.

Financial Performance

No financial data available for analysis due to an error in the provided snapshot.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Mixed ratings: Citi upgraded to Buy with a $22 price target, while UBS and BofA maintain Sell and Underperform ratings with lower price targets. However, Citi's upgrade highlights undervaluation and strong free cash flow potential, which aligns with hedge fund activity and positive sentiment.

Wall Street analysts forecast KSS stock price to rise
13 Analyst Rating
Wall Street analysts forecast KSS stock price to rise
1 Buy
7 Hold
5 Sell
Moderate Sell
Current: 16.590
sliders
Low
7
Averages
19.58
High
25
Current: 16.590
sliders
Low
7
Averages
19.58
High
25
Citi
Neutral
to
Buy
upgrade
$14 -> $22
AI Analysis
2026-06-01
Reason
Citi
Price Target
$14 -> $22
AI Analysis
2026-06-01
upgrade
Neutral
to
Buy
Reason
Citi upgraded Kohl's to Buy from Neutral with a price target of $22, up from $14. The firm cites valuation for the upgrade, saying the market is "too bearish" on the company's free cash flow. Citi sees a favorable risk/reward at current share levels. The market has a "misguided view" of Kohl's debt, the firm contends.
UBS
Sell
maintain
$8 -> $9
2026-05-29
Reason
UBS
Price Target
$8 -> $9
2026-05-29
maintain
Sell
Reason
UBS raised the firm's price target on Kohl's to $9 from $8 and keeps a Sell rating on the shares. Kohl's reported a better than expected quarter, but share loss continues, the analyst tells investors in a research note.
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