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KSS Should I Buy

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Intellectia

Should You Buy Kohls Corp (KSS) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
14.580
1 Day change
-1.49%
52 Week Range
25.220
Analysis Updated At
2026/03/06
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Kohl's Corp (KSS) is not a strong buy at the moment for a beginner investor with a long-term focus. The stock shows weak financial performance, neutral trading signals, and lacks significant positive catalysts. While hedge funds are increasing their positions, the company's declining revenue, net income, and EPS, combined with a neutral analyst sentiment, suggest holding off on investment until stronger growth trends or catalysts emerge.

Technical Analysis

The technical indicators for KSS are mixed. The MACD histogram is negative (-0.285) and contracting, indicating bearish momentum. The RSI is at 28.273, which is neutral but nearing oversold territory. Moving averages are converging, showing no clear trend. Key support is at $15.128, and resistance is at $17.225. The stock is trading close to its support level, suggesting limited downside but no strong upward momentum.

Options Data

Bullish
Open Interest Put-Call Ratio
Neutral
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
5

Positive Catalysts

  • Hedge funds have significantly increased their buying activity (1300% rise in the last quarter). The stock has a 1.72% chance of upward movement in the next month based on historical candlestick patterns.

Neutral/Negative Catalysts

  • Declining financial performance in Q3 2026 with revenue down 3.64% YoY, net income down 63.64% YoY, and EPS down 65% YoY. Analysts have lowered price targets, and there is no recent congress trading data or strong insider activity. Dividend payments are unpredictable due to profitability fluctuations.

Financial Performance

In Q3 2026, Kohl's reported a revenue decline of 3.64% YoY to $3.575 billion. Net income dropped 63.64% YoY to $8 million, and EPS fell 65% YoY to $0.07. However, gross margin slightly improved by 0.11% YoY to 37.48%. Overall, the financial performance indicates significant challenges in profitability and growth.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a neutral stance on KSS. Citi recently lowered its price target to $20 from $23, maintaining a Neutral rating. Baird and Jefferies raised their price targets slightly but still hold Neutral/Hold ratings. Analysts see potential for improvement in 2026 due to consumer stimulus and tariff mitigation but remain cautious about near-term performance.

Wall Street analysts forecast KSS stock price to rise
13 Analyst Rating
Wall Street analysts forecast KSS stock price to rise
1 Buy
7 Hold
5 Sell
Moderate Sell
Current: 14.800
sliders
Low
7
Averages
19.58
High
25
Current: 14.800
sliders
Low
7
Averages
19.58
High
25
Citi
Neutral
downgrade
$23 -> $20
AI Analysis
2026-02-19
Reason
Citi
Price Target
$23 -> $20
AI Analysis
2026-02-19
downgrade
Neutral
Reason
Citi lowered the firm's price target on Kohl's to $20 from $23 and keeps a Neutral rating on the shares.
Baird
Neutral
maintain
$22 -> $24
2025-12-17
Reason
Baird
Price Target
$22 -> $24
2025-12-17
maintain
Neutral
Reason
Baird raised the firm's price target on Kohl's to $24 from $22 and keeps a Neutral rating on the shares. The firm sees an improving backdrop into 2026 as consumer stimulus including lower taxes, wealth effects, and tariff mitigation set the stage for stronger revenue and earnings growth especially after tariffs are cycled in the first half.
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