Instacart Partners with 1-800-Flowers.com for Floral Delivery
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
0mins
Should l Buy CART?
Instacart (CART) announced floral partnership with floral authority 1-800-Flowers.com (FLWS). For the first time, customers throughout the U.S. can order fresh bouquets and gifts from 1-800-Flowers.com directly through the Instacart App for fast delivery from more than 700 participating florist locations across the 1-800-Flowers.com network. The partnership expands the platform's assortment in time for Valentine's Day, one of the year's biggest gifting holidays. The partnership arrives as customers increasingly turn to Instacart for seasonal essentials.
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Analyst Views on CART
Wall Street analysts forecast CART stock price to rise
25 Analyst Rating
14 Buy
9 Hold
2 Sell
Moderate Buy
Current: 35.565
Low
36.00
Averages
50.83
High
66.00
Current: 35.565
Low
36.00
Averages
50.83
High
66.00
About CART
Maplebear Inc., doing business as Instacart, is a grocery technology company in North America, works with grocers and retailers to transform how people shop. The Company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 100,000 stores across North America on the Instacart Marketplace. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of consumer-packaged goods (CPG) brands - from category leaders to emerging brands - partner with the Company to connect directly with consumers online, right at the point of purchase. The Company, through its Instacart Health, provides tools to increase nutrition security and make healthy choices easier for consumers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Profitability Inflection Point: The company expects its grocery and retail business to achieve positive unit economics in the second half of the year, indicating a shift towards profitability despite the complexities of grocery orders.
- Market Share Growth: DoorDash has become the top third-party marketplace by order volume in the U.S. for grocery and retail, with CEO noting that around 30% of customers are now ordering outside the restaurant category, reflecting the success of its diversification strategy.
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- Profitability Inflection Point: DoorDash expects its grocery and retail delivery business to achieve positive unit economics in the second half of 2023, indicating a successful transition to profitability despite the complexity of grocery orders compared to restaurant orders.
- Customer Diversification: CEO Tony Xu noted that approximately 30% of customers are now ordering outside the restaurant category, reflecting the company's progress in expanding its customer base and market penetration, with a future goal of 100% of customers ordering outside the restaurant category.
- Intensifying Competitive Pressure: While DoorDash is making strides in the grocery delivery market, it faces fierce competition from rivals like Instacart and Amazon, with Instacart's market share dropping from 70% in 2023 to 58%, suggesting that DoorDash's success could significantly accelerate its revenue growth.
See More
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- Wall Street Focus: Investors are particularly interested in the company's guidance and the effectiveness of its platform investments.
See More
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- Revenue Growth Expectations: Wall Street anticipates DoorDash will report quarterly revenue of $3.99 billion, reflecting a substantial 39% year-over-year increase, indicating significant future growth potential supported by a healthy consumer base.
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