Wayfair Executive Offloads Shares Valued at $15,637,730, Recent SEC Filing Reveals
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 18 2025
0mins
Should l Buy W?
Source: Yahoo Finance
Sale of Shares: Steven Conine, a co-founder and director of Wayfair, sold 199,473 shares of the company on August 13, 2025.
Ownership Stake: Conine holds a 10% ownership stake in Wayfair, indicating significant involvement in the company's operations.
Market Impact: Such large transactions by key stakeholders can influence market perceptions and stock prices.
Access to Portfolio: The article mentions that users need to sign in to access their portfolio details related to this transaction.
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Analyst Views on W
Wall Street analysts forecast W stock price to rise
26 Analyst Rating
18 Buy
8 Hold
0 Sell
Moderate Buy
Current: 91.480
Low
75.00
Averages
118.16
High
150.00
Current: 91.480
Low
75.00
Averages
118.16
High
150.00
About W
Wayfair Inc., through its e-commerce platform, offers a selection of furniture, decor, housewares and home improvement products. The Company’s customers span a range of demographics, with annual household incomes ranging from $25,000 to over $250,000, and also include business professionals, from small startups to global enterprises. Its family of brands includes Wayfair, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. It also features certain products under its house brands, such as Three Posts and Mercury Row. The Company operates through two segments: U.S. and International. The U.S. segment primarily consists of amounts earned through product sales through Wayfair's family of sites in the U.S. The International segment primarily consists of amounts earned through product sales through the Company’s international sites. It operates as Wayfair.ca in Canada, Wayfair.co.uk in the United Kingdom and Wayfair.ie in Ireland.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Beat: Wayfair reported adjusted earnings per share of $0.85 for Q4, surpassing the analyst consensus of $0.66, indicating improved profitability despite a challenging market environment.
- Significant Sales Growth: Quarterly sales reached $3.337 billion, up 6.9% year-over-year, exceeding the Street's expectation of $3.301 billion, demonstrating the company's ability to maintain growth in a competitive landscape.
- Active Customer Decline: As of December 31, 2025, active customers totaled 21.3 million, a slight decrease of 0.5% year-over-year, reflecting challenges in customer acquisition, although repeat customers accounted for 79.1% of total orders.
- Optimistic Outlook: Wayfair anticipates mid-single-digit year-over-year revenue growth for Q1 2026, with gross margins projected between 30% and 31%, indicating confidence in future market performance.
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- Financial Highlights: Wayfair's Q4 total revenue rose 6.9% to $3.3 billion, with adjusted EPS of $0.85 exceeding market expectations by $0.16, indicating improvements in profitability.
- Loss Situation: Despite positive adjusted results, the company reported an unadjusted loss of $0.89 per share, significantly worse than the expected loss of $0.01, primarily due to equity compensation and a $165 million loss from debt repurchase impacting overall profitability.
- Customer Metrics: The number of active customers slightly declined by 0.5% to 21.3 million, yet LTM net revenue per active customer increased by 5.6%, with orders per customer rising from 1.85 to 1.88 and average order value up by 3.7%, reflecting stable consumer spending.
- Annual Performance: For the year, the company reported an unadjusted loss of $2.44 per share but an adjusted profit of $2.60 per share, indicating significant improvement in adjusted profitability, although overall financial performance remains under pressure.
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