Goodyear to Cut Approximately 400 Jobs in EMEA
According to a regulatory filing, on March 16, 2026, Goodyear Tire approved a rationalization plan in Europe, Middle East and Africa to improve its cost structure as part of actions the company expects to take in order to streamline its sales and distribution model and simplify business processes. The proposed restructuring actions would lead to a reduction of approximately 600 positions across multiple countries within EMEA, while also creating approximately 200 new roles to support the organization moving forward, resulting in an overall net reduction of approximately 400 positions. In certain countries, relevant portions of the rationalization plan remain subject to consultation with employee representative bodies. The total pre-tax charges associated with these actions are expected to be between $100 million and $110 million, of which $75 million to $85 million are expected to be rationalization charges primarily for associate-related and other exit costs. Total cash outflows for this plan are expected to be $100 million to $110 million, of which we expect $25 million to occur in 2026, $50 million in 2027, and the remainder in 2028 and 2029. The Company expects these actions to be substantially complete in 2028. These actions are expected to improve EMEA's segment operating income by approximately $35 million to $40 million in 2028 and by approximately $50 million annually thereafter.
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- Cost Advantage: Goodyear's raw material costs account for approximately 45% of total costs, with 70% linked to oil prices, leading to improved margin expectations from investors as oil prices decline, thus driving the stock price up.
- Replacement Market Demand: With about 79% of Goodyear's tire sales coming from the replacement market, high oil prices can deter driving due to increased gasoline costs, negatively impacting tire sales; however, lower oil prices can stimulate consumer demand and boost sales.
- Consumer Spending Impact: Gasoline represents a significant portion of discretionary spending for lower-income consumers, and a drop in oil prices enhances their ability to drive and replace tires, further benefiting Goodyear's market performance.
- Value Investment Opportunity: As Goodyear's stock returns to value territory, if the sell-off related to the Iran conflict is over, now may be an opportune time for value-oriented investors to consider the stock.
- Cost Impact: Goodyear's costs are significantly influenced by raw materials, with approximately 45% of costs tied to these inputs, and about 70% of that linked to oil prices, meaning lower oil prices directly enhance profit margins and investor confidence.
- Replacement Market Sales: With around 79% of tire sales coming from the replacement market, high oil prices can deter driving and negatively impact tire sales, while falling oil prices can help revive this crucial market segment.
- Consumer Spending Pressure: Gasoline constitutes a significant portion of discretionary spending for lower-income consumers, and rising oil prices can limit their ability to drive or replace tires, whereas lower prices alleviate this financial strain.
- Value Investment Opportunity: Goodyear's stock is currently in value territory, and if the sell-off related to the Iran conflict is over, it may attract value-oriented investors, although it was not included in the analyst team's list of top investment stocks.
- Educational Support Initiative: Goodyear's 3rd annual Dream Summer Camp in Nujiang, Yunnan, aims to inspire high school students in rural areas to reach their full potential and prepare for a brighter future, reflecting the company's long-term commitment to education.
- Library Donation: The donation of the 'Goodyear Dream Library' to Laowo Town Junior High School enriches students' learning resources and reading environment, enhancing educational quality and supporting holistic student development.
- Volunteer-Led Courses: Dedicated Goodyear volunteers taught specialized courses such as English, Sustainability, and Financial Literacy, broadening students' horizons, enhancing their commitment to natural resource conservation, and cultivating personal financial planning and risk prevention skills.
- Future Plans: In July, Goodyear will implement phase II by hosting Yunnan students at its Shanghai office, further promoting students' dreams and career development, showcasing the company's ongoing support and responsibility towards the community.
- Successful Debt Restructuring: Lumen Technologies has successfully reduced its net debt-to-EBITDA ratio below 4x after a $15 billion debt restructuring, significantly improving its financial condition and laying the groundwork for future high-growth initiatives.
- Strategic Shift Focus: The company is pivoting towards high-growth areas such as AI networking and cloud services, planning to layer a digital services platform over its fiber network to meet customer demands for rapid data processing, thereby enhancing its market competitiveness.
- Stock Price Rebound: Following a partnership announcement with AWS Interconnect, Lumen's shares spiked over 10% in afternoon trading, reflecting positive market sentiment towards its new strategy and attracting increased investor interest.
- Future Growth Expectations: By 2030, Lumen anticipates that its higher growth strategic businesses will account for 70% of total revenue, with adjusted EBITDA margins expected to exceed 30%, indicating strong growth potential in the coming years.
- Asset Restructuring and Debt Reduction: After narrowly avoiding bankruptcy, Lumen Technologies successfully reduced its net debt-to-EBITDA ratio below 4x by selling its consumer business to AT&T and restructuring $15 billion in debt, laying a solid foundation for future high-growth initiatives.
- Digital Services Platform Development: The company plans to layer a digital services platform over its fiber network, with digital services revenue projected to grow from $117 million in 2025 to between $500 million and $600 million by 2028, significantly enhancing customer data processing capabilities and response times.
- Strategic Investment and Market Positioning: Lumen's partnership with AWS Interconnect leverages its last-mile and metro network infrastructure to streamline cloud connectivity for businesses, which is expected to drive growth in AI and cloud infrastructure market share.
- Leadership Change and Future Outlook: The arrival of a new management team and refreshed board signifies Lumen's commitment to stabilizing finances while pivoting towards high-growth areas, with expectations that 70% of revenue will come from emerging businesses by 2030 and adjusted EBITDA margins will exceed 30%.
- Stock Price Volatility: Goodyear Tire has lost 71% of its market value since January 2022, currently trading at $6.84, and despite pressures from high oil prices and declining demand, its valuation remains attractive to investors.
- Operational Turnaround Plan: Initiated in November 2023, Goodyear's 'Goodyear Forward' plan aims to achieve $1.5 billion in cost savings by the end of 2025 through divestitures and operational optimizations, enhancing profitability.
- Asset Divestiture Gains: The company successfully sold three ancillary operations, raising approximately $2.3 billion, primarily used to reduce debt, which will help improve its financial health and strengthen market competitiveness.
- Market Positioning Advantage: Goodyear's strong positioning in the higher-margin replacement tire market, driven by longer vehicle ownership and faster wear of electric vehicle tires, is expected to support future growth opportunities.











