Gen Z Fuels Box Office Comeback
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 hours ago
0mins
Source: CNBC
- Increased Viewing Frequency: Data from Fandango indicates that in 2025, Gen Z averaged seven movie viewings, matching millennials, while Generation X and baby boomers averaged only six, highlighting Gen Z's growing significance in box office dynamics.
- Expanding Market Share: Gen Z accounted for nearly 40% of moviegoers in North America, with AMC's marketing VP Carrie Trotter noting that not only is their number increasing, but their viewing frequency is also rising year over year, potentially making them the most crucial audience in the future.
- Popularity of Loyalty Programs: Participation in movie loyalty programs among Gen Z has tripled since the pandemic, with AMC's A-List attracting a significant number of young viewers, indicating their willingness to spend more for social activities and movie experiences.
- Social Experience Priority: Gen Z prioritizes social experiences when choosing films, with Trotter stating that they prefer to enjoy movies with friends and family, suggesting that this social aspect drives box office growth beyond mere film content.
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Analyst Views on SONY
Wall Street analysts forecast SONY stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 21.720
Low
34.00
Averages
34.00
High
34.00
Current: 21.720
Low
34.00
Averages
34.00
High
34.00
About SONY
Sony Group Corp is a Japan-based company engaged in the games & network services (G&NS), music, movies, entertainment technology & services (ET&S), imaging & sensing solutions (I&SS) and other businesses. It has seven business segments. G&NS segment is involved in network service business, the manufacture and sale of home video game consoles and software. The Music segment mainly includes music production, music publishing and video media platform businesses. The Movies segment mainly includes film production, television program production and media network businesses. The ET&S field mainly includes the television business, audio, video business, still image, video camera business, smartphone business and Internet-related service business. The I&SS segment mainly includes the image sensor business. The Financial segment is involved in the insurance business and banking business. The Other segment consists of activities such as disc manufacturing business and recording media business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Gen Z Fuels Box Office Comeback
- Increased Viewing Frequency: Data from Fandango indicates that in 2025, Gen Z averaged seven movie viewings, matching millennials, while Generation X and baby boomers averaged only six, highlighting Gen Z's growing significance in box office dynamics.
- Expanding Market Share: Gen Z accounted for nearly 40% of moviegoers in North America, with AMC's marketing VP Carrie Trotter noting that not only is their number increasing, but their viewing frequency is also rising year over year, potentially making them the most crucial audience in the future.
- Popularity of Loyalty Programs: Participation in movie loyalty programs among Gen Z has tripled since the pandemic, with AMC's A-List attracting a significant number of young viewers, indicating their willingness to spend more for social activities and movie experiences.
- Social Experience Priority: Gen Z prioritizes social experiences when choosing films, with Trotter stating that they prefer to enjoy movies with friends and family, suggesting that this social aspect drives box office growth beyond mere film content.
See More
IMAX Explores Sale, Sparks Market Buzz
- Stock Surge: IMAX shares rose approximately 14% on sale speculation, reaching nearly $39 per share with a market cap of about $2.1 billion, indicating strong market interest in potential buyers from Hollywood studios and tech companies.
- Potential Buyers: Analysts suggest that potential acquirers of IMAX include Netflix, Apple, and Sony, all of which possess strong technological and content capabilities, and acquiring IMAX could enhance their competitive edge in the premium cinema market.
- Financial Performance: IMAX generated a record $1.28 billion at the global box office last year, a more than 40% increase, with projected revenue of $448 million in 2026, showcasing robust business growth potential despite its valuation not returning to pre-pandemic levels.
- Market Expansion: IMAX plans to install 160 to 175 new systems by 2026 and is partnering with countries like China, Japan, and South Korea to screen local language content, further reducing dependence on any single market and enhancing its competitive position globally.
See More
IMAX Shares Surge on Speculation of Potential Sale
- Stock Surge: IMAX shares rose approximately 14% on Friday, reaching nearly $39 per share with a market capitalization of around $2.1 billion, reflecting positive market sentiment regarding the company's potential sale and investor interest in IMAX as a strategic acquisition target.
- Preliminary Talks: Sources indicate that IMAX has engaged in 'preliminary talks' through intermediaries, although no formal acquisition proposals have been made, suggesting the company is exploring strategic options while remaining open to future opportunities.
- Attractiveness Analysis: Wall Street analysts broadly view IMAX as an attractive asset, with Wedbush analysts noting that IMAX's globally recognized brand and asset-light licensing model are currently undervalued, potentially drawing interest from buyers including Netflix, Apple, and Sony.
- Future Outlook: IMAX anticipates installing 160 to 175 new systems by 2026 and plans to expand screenings of local language content globally, further reducing dependence on any single market, thereby laying the groundwork for future box office growth and margin expansion.
See More
Spotify Unveils 2030 Strategic Guidance at Investor Day
- 2030 Revenue Forecast: At its first investor day, Spotify projected a mid-teens compounded annual growth rate for revenue by 2030, with gross margins expected between 35% and 40%, indicating strong confidence in future growth.
- Significant User Growth: Since 2022, Spotify has added over 340 million new users and grown its subscriber base by more than 110 million, demonstrating its ability to attract users and expand market share in the competitive music streaming landscape.
- Strategic Restructuring: Under the leadership of new co-CEOs Gustav Söderström and Alex Norström, Spotify is undergoing a major reshuffle to address significant changes in the music industry, particularly the impact of AI technologies.
- Clear Long-term Goals: Spotify identifies reaching 1 billion subscribers and $100 billion in revenue as its
See More
Sony Raises PlayStation Plus Subscription Prices Amid Market Pressures
- Subscription Fee Increase: Sony has announced a 10% to 12% increase in PlayStation Plus subscription prices, raising the one-month fee from $9.99 to $10.99 and the three-month fee from $24.99 to $27.99, reflecting the company's pricing strategy under ongoing market pressures.
- Hardware Price Adjustments: Prior to this, Sony raised the price of the PlayStation 5 by $100 and the PlayStation 5 Pro by $150 on April 2, indicating the company's considerations of cost pressures and profitability in the global economic landscape.
- Market Environment Impact: Sony attributes the subscription fee hike to “ongoing market conditions,” including RAM shortages, increased tariffs, and rising data storage costs, highlighting the company's response to complex supply chain challenges.
- Future Outlook: While annual subscription prices remain unchanged for now, Sony's pricing strategy may affect user renewal rates and market competitiveness, especially in the increasingly competitive gaming industry.
See More
Summer Box Office Off to a Strong Start
- Significant Box Office Growth: Domestic ticket sales topped $161 million over the weekend, marking an almost 88% increase compared to the same three-day period in 2025, indicating a strong audience interest and signaling a recovery in the summer movie market.
- Strong Performers: Disney's 'The Devil Wears Prada 2' grossed $41.6 million in its second week, while Warner Bros.' 'Mortal Kombat II' debuted with $38.5 million, showcasing the strong appeal and competitive positioning of new releases in the market.
- Stable Holdover Films: 'The Super Mario Galaxy Movie' and 'Project Hail Mary' demonstrated impressive performance in their sixth and eighth weeks, with ticket sales declining only 45% and 23% respectively, reflecting strong word-of-mouth and sustained audience interest.
- Optimistic Annual Box Office Outlook: As of Sunday, the 2026 box office has generated $3.02 billion, a 16% increase from the same period last year, and although still below 2019's $3.8 billion, the upcoming blockbuster releases are expected to further boost ticket sales.
See More
Gen Z Fuels Box Office Comeback
- Increased Viewing Frequency: Data from Fandango indicates that in 2025, Gen Z averaged seven movie viewings, matching millennials, while Generation X and baby boomers averaged only six, highlighting Gen Z's growing significance in box office dynamics.
- Expanding Market Share: Gen Z accounted for nearly 40% of moviegoers in North America, with AMC's marketing VP Carrie Trotter noting that not only is their number increasing, but their viewing frequency is also rising year over year, potentially making them the most crucial audience in the future.
- Popularity of Loyalty Programs: Participation in movie loyalty programs among Gen Z has tripled since the pandemic, with AMC's A-List attracting a significant number of young viewers, indicating their willingness to spend more for social activities and movie experiences.
- Social Experience Priority: Gen Z prioritizes social experiences when choosing films, with Trotter stating that they prefer to enjoy movies with friends and family, suggesting that this social aspect drives box office growth beyond mere film content.
See More
IMAX Explores Sale, Sparks Market Buzz
- Stock Surge: IMAX shares rose approximately 14% on sale speculation, reaching nearly $39 per share with a market cap of about $2.1 billion, indicating strong market interest in potential buyers from Hollywood studios and tech companies.
- Potential Buyers: Analysts suggest that potential acquirers of IMAX include Netflix, Apple, and Sony, all of which possess strong technological and content capabilities, and acquiring IMAX could enhance their competitive edge in the premium cinema market.
- Financial Performance: IMAX generated a record $1.28 billion at the global box office last year, a more than 40% increase, with projected revenue of $448 million in 2026, showcasing robust business growth potential despite its valuation not returning to pre-pandemic levels.
- Market Expansion: IMAX plans to install 160 to 175 new systems by 2026 and is partnering with countries like China, Japan, and South Korea to screen local language content, further reducing dependence on any single market and enhancing its competitive position globally.
See More
IMAX Shares Surge on Speculation of Potential Sale
- Stock Surge: IMAX shares rose approximately 14% on Friday, reaching nearly $39 per share with a market capitalization of around $2.1 billion, reflecting positive market sentiment regarding the company's potential sale and investor interest in IMAX as a strategic acquisition target.
- Preliminary Talks: Sources indicate that IMAX has engaged in 'preliminary talks' through intermediaries, although no formal acquisition proposals have been made, suggesting the company is exploring strategic options while remaining open to future opportunities.
- Attractiveness Analysis: Wall Street analysts broadly view IMAX as an attractive asset, with Wedbush analysts noting that IMAX's globally recognized brand and asset-light licensing model are currently undervalued, potentially drawing interest from buyers including Netflix, Apple, and Sony.
- Future Outlook: IMAX anticipates installing 160 to 175 new systems by 2026 and plans to expand screenings of local language content globally, further reducing dependence on any single market, thereby laying the groundwork for future box office growth and margin expansion.
See More
Spotify Unveils 2030 Strategic Guidance at Investor Day
- 2030 Revenue Forecast: At its first investor day, Spotify projected a mid-teens compounded annual growth rate for revenue by 2030, with gross margins expected between 35% and 40%, indicating strong confidence in future growth.
- Significant User Growth: Since 2022, Spotify has added over 340 million new users and grown its subscriber base by more than 110 million, demonstrating its ability to attract users and expand market share in the competitive music streaming landscape.
- Strategic Restructuring: Under the leadership of new co-CEOs Gustav Söderström and Alex Norström, Spotify is undergoing a major reshuffle to address significant changes in the music industry, particularly the impact of AI technologies.
- Clear Long-term Goals: Spotify identifies reaching 1 billion subscribers and $100 billion in revenue as its
See More
Sony Raises PlayStation Plus Subscription Prices Amid Market Pressures
- Subscription Fee Increase: Sony has announced a 10% to 12% increase in PlayStation Plus subscription prices, raising the one-month fee from $9.99 to $10.99 and the three-month fee from $24.99 to $27.99, reflecting the company's pricing strategy under ongoing market pressures.
- Hardware Price Adjustments: Prior to this, Sony raised the price of the PlayStation 5 by $100 and the PlayStation 5 Pro by $150 on April 2, indicating the company's considerations of cost pressures and profitability in the global economic landscape.
- Market Environment Impact: Sony attributes the subscription fee hike to “ongoing market conditions,” including RAM shortages, increased tariffs, and rising data storage costs, highlighting the company's response to complex supply chain challenges.
- Future Outlook: While annual subscription prices remain unchanged for now, Sony's pricing strategy may affect user renewal rates and market competitiveness, especially in the increasingly competitive gaming industry.
See More
Summer Box Office Off to a Strong Start
- Significant Box Office Growth: Domestic ticket sales topped $161 million over the weekend, marking an almost 88% increase compared to the same three-day period in 2025, indicating a strong audience interest and signaling a recovery in the summer movie market.
- Strong Performers: Disney's 'The Devil Wears Prada 2' grossed $41.6 million in its second week, while Warner Bros.' 'Mortal Kombat II' debuted with $38.5 million, showcasing the strong appeal and competitive positioning of new releases in the market.
- Stable Holdover Films: 'The Super Mario Galaxy Movie' and 'Project Hail Mary' demonstrated impressive performance in their sixth and eighth weeks, with ticket sales declining only 45% and 23% respectively, reflecting strong word-of-mouth and sustained audience interest.
- Optimistic Annual Box Office Outlook: As of Sunday, the 2026 box office has generated $3.02 billion, a 16% increase from the same period last year, and although still below 2019's $3.8 billion, the upcoming blockbuster releases are expected to further boost ticket sales.
See More
