Gap's Q1 Performance Falls Short of Expectations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 18 hours ago
0mins
Source: CNBC
- Sales Guidance Cut: Old Navy's comparable sales grew only 1% in Q1, falling short of the 3% expected by analysts, prompting Gap to lower its full-year sales outlook to 1%-2%, which could negatively impact market confidence and investor sentiment.
- Earnings Forecast Raised: Despite the sales decline, Gap raised its adjusted earnings per share guidance to between $2.30 and $2.40, up from the previous range of $2.20 to $2.35, indicating positive performance in cost management and tax benefits.
- Brand Performance Discrepancies: The Gap brand saw a 10% increase in comparable sales, significantly exceeding the 5.5% expected by analysts, while Banana Republic and Athleta reported growth of 2% and a decline of 11%, highlighting competitive disparities among brands.
- Negative Market Reaction: Following the earnings report, Gap's stock dropped over 10% in after-hours trading, reflecting investor concerns about the company's future sales and market strategy, particularly as Old Navy's products failed to resonate with consumers.
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Analyst Views on GAP
Wall Street analysts forecast GAP stock price to rise
15 Analyst Rating
12 Buy
3 Hold
0 Sell
Strong Buy
Current: 25.000
Low
25.00
Averages
31.07
High
41.00
Current: 25.000
Low
25.00
Averages
31.07
High
41.00
About GAP
The Gap, Inc. is a specialty apparel company in America. The Company offers apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, and Athleta brands. It is an omni-channel retailer, with sales to customers both in stores and online, through Company-operated and franchise stores, websites, and third-party arrangements. Its omni-channel services, include buying online pick-up in-store, order-in-store, find-in-store, and ship-from-store, as well as enhanced mobile-enabled experiences. Gap includes adult apparel and accessories brands that offer GapKids, babyGap, Gap Maternity, GapBody, and GapFit collections, as well as limited-edition collections with GapStudio and with partner brands. Athleta is a premium performance lifestyle brand for women and girls. Athleta products are available at Company-operated stores across the United States and Canada, franchise retail locations globally, and online.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

- Weak Sales Growth: Comparable sales at Old Navy and Banana Republic rose only 1% and 2%, respectively, significantly below market expectations, resulting in overall comparable sales growth of just 2%, which is less than the 2.93% forecast, indicating substantial brand performance disparities that could undermine investor confidence.
- Revenue Miss: Gap's net sales increased by 1% year-over-year to $3.5 billion, falling short of consensus estimates primarily due to a 12% decline in sales from the struggling Athleta brand, highlighting challenges in the company's multi-brand strategy that may impact future market share.
- Adjusted Profit Outlook: While Gap raised its earnings per share forecast to a range of $2.30 to $2.40, it lowered its sales growth outlook to 1% to 2%, down from the previous 2% to 3% forecast, reflecting the company's caution regarding future market uncertainties, which could affect investor sentiment.
- Mixed Margin Performance: Gap reported a gross margin of 40.5%, exceeding the 40.3% estimate, yet its adjusted operating margin of 5.2% fell short of the 6.1% expectation, indicating ongoing challenges in cost management and profitability that may affect its long-term financial health.
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- Weak Sales Performance: Comparable store sales at Old Navy and Banana Republic fell to less than half of expectations, while the struggling Athleta brand saw further sales deterioration, leading to investor concerns and downward pressure on Gap's stock price.
- Internal Issue Diagnosis: CFO Katrina O'Connell emphasized that the sales miss was primarily due to a 'self-inflicted fashion miss' rather than a cash-strapped consumer or broader macroeconomic weakness, demonstrating the company's keen market insight.
- Analyst Rating Adjustment: Evercore ISI analyst Michael Binetti downgraded Gap's rating from Outperform to In Line, reflecting a complicated outlook for FY26 due to Old Navy's deceleration, although confidence in the parent company remains intact.
- Cautious Future Outlook: Gap projects FY2026 net sales growth of 1% to 2% while raising adjusted EPS outlook to $2.30 to $2.40, indicating the company's resilience in the face of challenges.
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- Economic Environment Impact: Despite facing inflationary pressures and a drop in consumer savings rates to the lowest level since 2022, Dell's strong performance suggests resilience in the tech sector, potentially attracting more investor interest in opportunities within this field.
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- Increased AI Revenue Forecast: The company now expects AI revenue to reach $60 billion for 2023, a 20% increase from the previous forecast of $50 billion made in February, reflecting robust market demand and Dell's competitive positioning in the AI sector.
- Defense Contract Boost: Dell secured a $9.7 billion deal with the Pentagon this week, further solidifying its presence in the government and defense markets while providing strong support for future revenue growth.
- Retail Market Dynamics: Despite Dell's success, American Eagle reported a 10% revenue decline, while Gap's comparable sales surged 10%, highlighting a divergence in retail performance that could impact overall consumer confidence.
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