Forrester Forecasts AI to Impact 10.4 Million Jobs by 2030
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
0mins
Should l Buy FORR?
Source: Businesswire
- Job Impact Forecast: Forrester predicts that by 2030, AI will lead to approximately 6% job losses in the U.S., equating to 10.4 million roles, although large-scale human replacement remains unlikely due to the need for significant productivity gains.
- Job Augmentation Trend: Over the next five years, AI is expected to augment 20% of jobs, necessitating businesses to invest in employee training and upskilling to adapt to this shift.
- Risks of Over-Automation: The report highlights that over-automating roles due to AI hype can result in costly pullbacks, damaged reputations, and weakened employee experiences, urging companies to proceed with caution.
- Layoff Reversal Phenomenon: Forrester forecasts that over half of layoffs attributed to AI will be quietly reversed as companies recognize the operational challenges of prematurely replacing human talent, emphasizing the importance of human-AI collaboration.
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Analyst Views on FORR
About FORR
Forrester Research, Inc. is an independent research and advisory firm. The Company operates through three segments: Research, Consulting, and Events. The Research segment provides objective, independent and data-driven research insights utilizing both qualitative and quantitative data. Its primary subscription research services include Forrester Decisions. The Consulting segment includes consulting projects and advisory services. It delivers focused insights and recommendations to assist clients in developing and executing technology and business strategies. The Events segment hosts multiple events across North America, Europe, and the Asia-Pacific region. Its Events focused on business imperatives of significant interest to clients, including business-to-business marketing, sales and product leadership, customer experience, security and risk, technology and innovation, and data strategies and insights.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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