Ford Reports 10.3% Drop in Q2 US Sales Amid EV Demand Decline
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Source: Yahoo Finance
- Sales Decline: Ford's Q2 US sales fell 10.3% to 549,200 vehicles, primarily due to weak electric vehicle demand and declines in F-Series and SUV volumes, resulting in a 9.6% year-over-year drop in first-half sales to just over 1 million, indicating increasing market competition pressures.
- Weak EV Sales: Ford's electric vehicle sales plummeted 40.7% in Q2 to 9,746 units, with the Mustang Mach-E down 30.9% and the discontinued F-150 Lightning down 58.6%, reflecting an overall slump in the EV market and posing challenges to Ford's market share in this segment.
- F-Series Performance Issues: The F-Series, America's best-selling truck, saw an 11% drop in Q2 sales to 197,900 units and a 13.3% decline in the first half, with Ford attributing this to a retiming of commercial production rather than demand weakness, although it still outsold the Chevrolet Silverado by over 80,000 trucks.
- New Model Plans: Ford is retooling its Louisville Assembly Plant to launch an affordable small electric pickup priced under $30,000 next year, with CEO Farley emphasizing that this model will cater to multiple market needs and is expected to drive future sales growth.
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Analyst Views on F
Wall Street analysts forecast F stock price to rise
14 Analyst Rating
3 Buy
10 Hold
1 Sell
Hold
Current: 13.360
Low
11.00
Averages
13.65
High
16.00
Current: 13.360
Low
11.00
Averages
13.65
High
16.00
About F
Ford Motor Company develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, along with connected services, including BlueCruise (ADAS) and security. The Company's segments include Ford Blue, Ford Model e, Ford Pro, and Ford Credit. The Ford Blue segment primarily includes the sale of Ford and Lincoln internal combustion engine (ICE) and hybrid vehicles, service parts, accessories, and digital services for retail customers. The Ford Model e segment primarily includes the sale of its electric vehicles, service parts, accessories, and digital services for retail customers. The Ford Pro segment primarily includes the sale of Ford and Lincoln vehicles, service parts, accessories, and services for commercial, government, and rental customers. The Ford Credit segment consists of the Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. Its vehicle brands are Ford and Lincoln.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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