F1 Partners with FanDuel as Official Betting Operator
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Should l Buy FLUT?
Formula 1 and FanDuel, an online gaming company in North America, announced a new partnership that names FanDuel as an Official Betting Operator of Formula 1. The deal marks the first time Formula 1 will partner with a betting operator in the U.S. Through the partnership, odds from FanDuel's sportsbook will be integrated into F1's Betting Guide and betting editorial content across the Formula 1 website and app. FanDuel and Formula 1 will also collaborate on responsible gaming content tailored for F1 fans. FanDuel Group is a subsidiary of Flutter Entertainment.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy FLUT?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on FLUT
Wall Street analysts forecast FLUT stock price to rise
26 Analyst Rating
23 Buy
3 Hold
0 Sell
Strong Buy
Current: 104.450
Low
228.00
Averages
296.77
High
381.46
Current: 104.450
Low
228.00
Averages
296.77
High
381.46
About FLUT
Flutter Entertainment plc is an online sports betting and iGaming operator. Its segments include the United States (U.S.), United Kingdom and Ireland (UKI), Australia and International. The U.S. segment offers sports betting, casino, DFS and horse racing wagering products to players across various states in the United States, mainly online but with sports betting services also provided through retail outlets and certain online products in the province of Ontario in Canada. The UKI segment offers sports betting (sportsbook), iGaming products and other products through its Sky Betting & Gaming, Paddy Power, Betfair and tombola brands. Its Australia segment offers online sports betting products through its Sportsbet brand. The International segment includes its operations in 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. This segment includes Sisal, PokerStars, Snai, Betfair International, Adjarabet, MaxBet, Betnacional, and other brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Kentucky Derby Expected to Drive Record Wagering and EBITDA Growth
- Wagering Day Spectacle: The 152nd Kentucky Derby on May 2 is anticipated to be the largest single wagering day in North American horse racing, with last year's on-track attendance at 147,406, which, despite a decline from the previous year, remains one of the largest live sports crowds in the U.S.
- Wagering Growth: The all-sources wagering handle for the 2025 Derby reached approximately $335 million, with the combined Derby-Oaks handle nearing $410 million, both reflecting modest year-over-year growth and continuing the event's long-term upward trajectory in betting activity and monetization.
- EBITDA Expectations: Churchill Downs (CHDN) has guided for an adjusted EBITDA improvement of $15 million to $20 million from a year ago, which Jefferies analyst David Katz views as achievable, especially with some upside already secured through the NBC broadcast contract renewal.
- Favorable Weather Impact: The weather forecast for Louisville on Saturday is very favorable, which could boost traffic throughout the race-packed day, and Katz believes that if the adjusted EBITDA boost from the Derby exceeds $20 million, CHDN shares will respond positively.
See More
FanDuel Appoints Erin Andrews as Responsible Gaming Ambassador
- Responsible Gaming Ambassador: FanDuel has appointed renowned sports broadcaster Erin Andrews as its Responsible Gaming Ambassador, aiming to enhance customer awareness of safe gambling practices and strengthen the company's social responsibility image in the sports betting sector.
- Content Creation and Promotion: Andrews will create responsible gaming content across social platforms, participate in key campaigns, and support educational efforts, which not only raises public awareness of safe gambling but also enhances FanDuel's engagement with its customers.
- Industry Leadership: Through its 'Play With A Plan' initiative, FanDuel continues to lead the industry in responsible gaming by providing tools and resources to help customers stay in control, ensuring a fun and safe betting experience, thereby solidifying its market leadership.
- Diverse Ambassador Team: FanDuel's Responsible Gaming Ambassador program includes figures like Craig Carton, Randy Livingston, and Anita Ondine Smith, each bringing unique perspectives and experiences that further expand FanDuel's impact across diverse audiences.
See More
FanDuel Appoints Erin Andrews as Responsible Gaming Ambassador
- Responsible Gaming Ambassador: FanDuel has appointed renowned sports broadcaster Erin Andrews as its Responsible Gaming Ambassador, aiming to enhance customer awareness of safe gambling practices and strengthen the company's social responsibility image in the gaming industry.
- Content Creation and Promotion: Andrews will create responsible gaming content across social platforms, participate in key campaigns, and support educational and awareness efforts, which is expected to expand FanDuel's influence among sports fans and promote a culture of safe gambling.
- Industry Leadership: Through its 'Play With A Plan' initiative, FanDuel continues to lead the industry in responsible gaming by providing tools and resources to help customers stay in control, and Andrews' involvement will further bolster these efforts.
- Diverse Ambassador Team: FanDuel's Responsible Gaming Ambassador program includes figures like Craig Carton, Randy Livingston, and Anita Ondine Smith, each bringing unique perspectives and experiences to help the company broaden the impact of responsible gaming initiatives across diverse audiences.
See More
Formula 1 Partners with FanDuel as Official Betting Operator
- First U.S. Partnership: Formula 1 partners with FanDuel, marking the first official betting operator in the U.S., which signifies a strategic expansion into the American market and is expected to attract more fan engagement.
- Real-Time Data Integration: FanDuel's betting odds will be integrated into F1's betting guide and editorial content, providing fans with real-time betting insights throughout each race weekend, enhancing the viewing experience.
- Responsible Gaming Content: The partnership will focus on developing responsible gaming content tailored for F1 fans, aiming to increase fan engagement while ensuring the safety and compliance of betting activities.
- Diverse Betting Options: Fans will have the opportunity to interact with their favorite teams and drivers through a variety of betting options, including race winners, podium finishes, and head-to-head matchups, which is expected to enhance the excitement and participation in F1 events.
See More
Flutter Entertainment to Release Q1 2026 Update on May 6
- Earnings Release Schedule: Flutter Entertainment will release its Q1 2026 earnings on May 6 at 4:05 p.m. EDT, with all related materials available on the investor section of its website, reflecting the company's commitment to transparency.
- Conference Call Details: Management will host a conference call on the same day at 4:30 p.m. EDT to review the results and answer questions, providing access via webcast and telephone, indicating the company's proactive approach to investor communication.
- Global Market Position: As the world's leading online sports betting and iGaming operator, Flutter holds a market-leading position in the US and globally, showcasing its strong competitive edge and market influence in the industry.
- Sustainability Vision: The company is committed to promoting sustainability through its Positive Impact Plan, indicating its focus on social responsibility and stakeholder welfare while pursuing long-term growth.
See More
FanDuel Partners with Toronto Tempo as Official iGaming Partner
- Strategic Partnership: FanDuel has entered into a multi-year agreement with the Toronto Tempo, becoming the first official iGaming partner, aimed at jointly promoting the growth of women's sports in Canada and enhancing engagement with women's basketball.
- Market Impact: This collaboration will enable FanDuel to offer unique experiences related to women's sports on its platform, enhancing customer interaction with the Toronto Tempo and further solidifying its leadership position in the North American sports betting market.
- Brand Visibility: Through in-arena visibility and digital activations, FanDuel will provide customers with more ways to engage, thereby increasing brand recognition and attracting more basketball fans to women's professional sports.
- Industry Milestone: With the Toronto Tempo being the first WNBA expansion team in Canada, FanDuel's involvement signifies further development of women's sports in North America, indicating potential for more similar partnerships in the future.
See More
Kentucky Derby Expected to Drive Record Wagering and EBITDA Growth
- Wagering Day Spectacle: The 152nd Kentucky Derby on May 2 is anticipated to be the largest single wagering day in North American horse racing, with last year's on-track attendance at 147,406, which, despite a decline from the previous year, remains one of the largest live sports crowds in the U.S.
- Wagering Growth: The all-sources wagering handle for the 2025 Derby reached approximately $335 million, with the combined Derby-Oaks handle nearing $410 million, both reflecting modest year-over-year growth and continuing the event's long-term upward trajectory in betting activity and monetization.
- EBITDA Expectations: Churchill Downs (CHDN) has guided for an adjusted EBITDA improvement of $15 million to $20 million from a year ago, which Jefferies analyst David Katz views as achievable, especially with some upside already secured through the NBC broadcast contract renewal.
- Favorable Weather Impact: The weather forecast for Louisville on Saturday is very favorable, which could boost traffic throughout the race-packed day, and Katz believes that if the adjusted EBITDA boost from the Derby exceeds $20 million, CHDN shares will respond positively.
See More
FanDuel Appoints Erin Andrews as Responsible Gaming Ambassador
- Responsible Gaming Ambassador: FanDuel has appointed renowned sports broadcaster Erin Andrews as its Responsible Gaming Ambassador, aiming to enhance customer awareness of safe gambling practices and strengthen the company's social responsibility image in the sports betting sector.
- Content Creation and Promotion: Andrews will create responsible gaming content across social platforms, participate in key campaigns, and support educational efforts, which not only raises public awareness of safe gambling but also enhances FanDuel's engagement with its customers.
- Industry Leadership: Through its 'Play With A Plan' initiative, FanDuel continues to lead the industry in responsible gaming by providing tools and resources to help customers stay in control, ensuring a fun and safe betting experience, thereby solidifying its market leadership.
- Diverse Ambassador Team: FanDuel's Responsible Gaming Ambassador program includes figures like Craig Carton, Randy Livingston, and Anita Ondine Smith, each bringing unique perspectives and experiences that further expand FanDuel's impact across diverse audiences.
See More
FanDuel Appoints Erin Andrews as Responsible Gaming Ambassador
- Responsible Gaming Ambassador: FanDuel has appointed renowned sports broadcaster Erin Andrews as its Responsible Gaming Ambassador, aiming to enhance customer awareness of safe gambling practices and strengthen the company's social responsibility image in the gaming industry.
- Content Creation and Promotion: Andrews will create responsible gaming content across social platforms, participate in key campaigns, and support educational and awareness efforts, which is expected to expand FanDuel's influence among sports fans and promote a culture of safe gambling.
- Industry Leadership: Through its 'Play With A Plan' initiative, FanDuel continues to lead the industry in responsible gaming by providing tools and resources to help customers stay in control, and Andrews' involvement will further bolster these efforts.
- Diverse Ambassador Team: FanDuel's Responsible Gaming Ambassador program includes figures like Craig Carton, Randy Livingston, and Anita Ondine Smith, each bringing unique perspectives and experiences to help the company broaden the impact of responsible gaming initiatives across diverse audiences.
See More
Formula 1 Partners with FanDuel as Official Betting Operator
- First U.S. Partnership: Formula 1 partners with FanDuel, marking the first official betting operator in the U.S., which signifies a strategic expansion into the American market and is expected to attract more fan engagement.
- Real-Time Data Integration: FanDuel's betting odds will be integrated into F1's betting guide and editorial content, providing fans with real-time betting insights throughout each race weekend, enhancing the viewing experience.
- Responsible Gaming Content: The partnership will focus on developing responsible gaming content tailored for F1 fans, aiming to increase fan engagement while ensuring the safety and compliance of betting activities.
- Diverse Betting Options: Fans will have the opportunity to interact with their favorite teams and drivers through a variety of betting options, including race winners, podium finishes, and head-to-head matchups, which is expected to enhance the excitement and participation in F1 events.
See More
Flutter Entertainment to Release Q1 2026 Update on May 6
- Earnings Release Schedule: Flutter Entertainment will release its Q1 2026 earnings on May 6 at 4:05 p.m. EDT, with all related materials available on the investor section of its website, reflecting the company's commitment to transparency.
- Conference Call Details: Management will host a conference call on the same day at 4:30 p.m. EDT to review the results and answer questions, providing access via webcast and telephone, indicating the company's proactive approach to investor communication.
- Global Market Position: As the world's leading online sports betting and iGaming operator, Flutter holds a market-leading position in the US and globally, showcasing its strong competitive edge and market influence in the industry.
- Sustainability Vision: The company is committed to promoting sustainability through its Positive Impact Plan, indicating its focus on social responsibility and stakeholder welfare while pursuing long-term growth.
See More
FanDuel Partners with Toronto Tempo as Official iGaming Partner
- Strategic Partnership: FanDuel has entered into a multi-year agreement with the Toronto Tempo, becoming the first official iGaming partner, aimed at jointly promoting the growth of women's sports in Canada and enhancing engagement with women's basketball.
- Market Impact: This collaboration will enable FanDuel to offer unique experiences related to women's sports on its platform, enhancing customer interaction with the Toronto Tempo and further solidifying its leadership position in the North American sports betting market.
- Brand Visibility: Through in-arena visibility and digital activations, FanDuel will provide customers with more ways to engage, thereby increasing brand recognition and attracting more basketball fans to women's professional sports.
- Industry Milestone: With the Toronto Tempo being the first WNBA expansion team in Canada, FanDuel's involvement signifies further development of women's sports in North America, indicating potential for more similar partnerships in the future.
See More
