Should You Buy Flutter Entertainment PLC (FLUT) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
FLUT is not a good buy right now for a beginner long-term investor who wants to enter immediately. The stock is deeply oversold, but the broader trend is still clearly bearish and near-term sentiment is negative (heavy put trading volume and rising insider selling). I would hold off on initiating a full position today; it’s better treated as a watchlist name until price action stabilizes above key levels.
Technical Analysis
Trend is bearish. Moving averages are stacked negatively (SMA_200 > SMA_20 > SMA_5), which signals a sustained downtrend. MACD histogram is negative (-3.683) and still below zero, though it is contracting (selling pressure may be slowing). RSI_6 is extremely oversold (6.268), which often precedes a short-term bounce, but oversold readings can persist in strong downtrends. Key levels: S1 ~169.97 is essentially being tested (price ~168), with next support S2 ~161.20. Major overhead pivot resistance is ~184.17; the chart improves materially only if it can reclaim and hold above that area.
Analyst Ratings and Price Target Trends
Recent trend: ratings are still mostly constructive, but price targets have been cut repeatedly in January 2026 and one firm (Craig-Hallum) downgraded to Hold. Examples: BTIG cut PT to $230 (Buy), Susquehanna cut to $228 (Positive), Barclays trimmed to $304 (Overweight), Citizens cut to $275 (Outperform, wait-and-see), BofA cut to $210 (Neutral), Craig-Hallum downgraded to Hold with $200 PT; Texas Capital initiated Buy with $294 earlier in the month. Wall Street ‘pros’ view: long-term leadership/scale and category growth. Wall Street ‘cons’ view: near-term handle softness, competitive intensity, promotions/investment, and uncertainty around prediction markets—all limiting upside in the next few quarters.
Wall Street analysts forecast FLUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FLUT is 296.77 USD with a low forecast of 228 USD and a high forecast of 381.46 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast FLUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FLUT is 296.77 USD with a low forecast of 228 USD and a high forecast of 381.46 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 168.120

Current: 168.120
