Everything You Should Know About Trip.com (TCOM) Rating Increase to Strong Buy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 25 2025
0mins
Should l Buy TCOM?
Source: NASDAQ.COM
Trip.com Upgrade: Trip.com (TCOM) has received a Zacks Rank #1 (Strong Buy) upgrade, indicating a positive outlook due to rising earnings estimates, which are crucial for stock price movements.
Earnings Estimate Revisions: The Zacks rating system effectively tracks earnings estimate revisions, showing a strong correlation with stock price changes, and positions Trip.com among the top 5% of stocks for potential near-term gains.
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Analyst Views on TCOM
Wall Street analysts forecast TCOM stock price to rise
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 55.010
Low
82.00
Averages
85.00
High
90.00
Current: 55.010
Low
82.00
Averages
85.00
High
90.00
About TCOM
Trip.com Group Limited is a global travel service provider comprising Trip.com, Ctrip, Skyscanner and Qunar. Its one-stop travel platform connects its users and its ecosystem partners. It offers accommodation reservations, transportation ticketing, packaged tours, and corporate travel management services and other travel-related services to meet the various booking and traveling needs of both leisure and business travelers through its travel platform. It helps travelers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources and an advanced transaction platform, including apps, websites and 24/7 customer service centers. Ctrip provides travel and related services in China. Qunar is an online travel agency in China. Trip.com is an online travel agency for global travelers. Skyscanner is a travel search company.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Class Action Notice: Kahn Swick & Foti LLC informs investors of Trip.com that those who purchased securities between April 30, 2024, and January 13, 2026, must file lead plaintiff applications by May 11, 2026, to participate in a class action lawsuit aimed at recovering economic losses due to undisclosed material information.
- Antitrust Investigation Impact: On January 14, 2026, Bloomberg reported that Trip.com is under investigation by China's State Administration for Market Regulations for allegedly abusing its market position and engaging in monopolistic practices, resulting in a significant stock price drop of $12.90 per ADS, or 17.05%, on the news.
- Continued Stock Decline: Following the antitrust investigation news, Trip.com's ADS fell further by $1.48, or 2.35%, on January 15, 2026, indicating market concerns about the company's future prospects and potentially undermining investor confidence.
- Legal Consultation Opportunity: Investors seeking to understand their legal rights and the implications of this case on their economic losses can contact KSF for obligation-free legal consultations, highlighting the firm's commitment to supporting investors in recovering losses.
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- Class Action Notice: Rosen Law Firm reminds investors who purchased Trip.com (NASDAQ: TCOM) securities between April 30, 2024, and January 13, 2026, that they must apply to be lead plaintiff by May 11, 2026, to represent other investors in the class action lawsuit.
- Fee Arrangement: Investors participating in the class action will not incur any upfront costs, as the law firm operates on a contingency fee basis, allowing them to seek compensation without financial burden.
- Lawsuit Background: The lawsuit alleges that Trip.com made false and misleading statements during the class period and failed to disclose regulatory risks associated with its monopolistic business practices, resulting in investor losses once the truth was revealed.
- Law Firm Credentials: Rosen Law Firm is recognized for its success in securities class actions, having recovered over $438 million for investors in 2019 alone, and was ranked first by ISS Securities Class Action Services in 2017, highlighting its expertise and influence in the field.
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- Class Action Filed: Bragar Eagel & Squire has initiated a class action lawsuit against Trip.com in the Eastern District of New York on behalf of investors who purchased securities between April 30, 2024, and January 13, 2026, indicating significant legal risks for the company.
- Regulatory Risk Concealment: The lawsuit alleges that Trip.com failed to disclose regulatory risks associated with its monopolistic business practices during the class period, resulting in materially false and misleading statements about its business and prospects.
- Significant Stock Drop: Following the announcement on January 14, 2026, regarding an investigation by the State Administration for Market Regulations in China, Trip.com's American Depositary Receipt (ADR) plummeted by $12.90, or 17.05%, closing at $62.78, reflecting market concerns about the company's future.
- Investor Action Encouraged: The law firm urges investors who suffered losses during the class period to apply by May 11, 2026, to be appointed as lead plaintiffs in the lawsuit, emphasizing the importance of protecting their rights and participating in the legal proceedings.
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- Lawsuit Background: Trip.com Group is facing a securities class action lawsuit for allegedly violating China's Anti-Monopoly Law, representing investors who purchased securities between April 30, 2024, and January 13, 2026, highlighting serious concerns about the company's compliance and transparency.
- Market Reaction: On January 14, 2026, Trip.com's American Depositary Shares plummeted by 17%, erasing over $8 billion in market capitalization, reflecting investors' panic and a sharp decline in confidence regarding the company's regulatory risks.
- Regulatory Investigation: The company confirmed it received a notice of investigation from the State Administration for Market Regulations, indicating that its AI pricing adjustment tool may be viewed as an unfair competitive practice, further intensifying doubts about the sustainability of its business model.
- Executive Changes: Shortly after the class action was filed, Trip.com's co-founders abruptly resigned from the board, and the company announced plans to shut down its automated hotel AI pricing tool on March 10, 2026, demonstrating the urgency in addressing regulatory pressures and restoring market trust.
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- Legal Investigation: Faruq & Faruqi LLP is investigating potential securities litigation against Trip.com, specifically targeting investors who purchased or acquired securities between April 30, 2024, and January 13, 2026, to assess possible legal claims.
- Investor Contact Information: Securities Litigation Partner Josh Wilson encourages affected investors to reach out directly, providing contact numbers 877-247-4292 and 212-983-9330 (Ext. 1310) to discuss their legal rights and options.
- Class Action Deadline: The firm reminds investors that the deadline to seek the role of lead plaintiff in the federal securities class action filed against Trip.com is May 11, 2026, making this date critical for potential claims.
- Company Background: Trip.com Group Limited (NASDAQ: TCOM) is a prominent online travel service platform, and the legal actions could significantly impact its stock price and market reputation, especially in light of the ongoing class action lawsuit.
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- Class Action Notice: Rosen Law Firm reminds investors who purchased Trip.com (NASDAQ:TCOM) securities between April 30, 2024, and January 13, 2026, that they must apply to be lead plaintiff by May 11, 2026, to participate in the class action and potentially receive compensation.
- Fee Arrangement: Participants can obtain compensation without any out-of-pocket fees or costs through a contingency fee arrangement, which reduces the financial burden on investors and encourages more affected parties to join the lawsuit.
- Law Firm Advantages: Rosen Law Firm specializes in securities class actions and has achieved the largest settlement against a Chinese company, demonstrating its expertise and success rate in this field, which investors should consider when selecting legal counsel.
- Case Background: The lawsuit alleges that Trip.com made false and misleading statements during the class period and failed to disclose regulatory risks associated with its monopolistic business practices, resulting in investor losses when the truth emerged, highlighting the importance of transparency and compliance.
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