eBay Cuts 800 Jobs to Streamline Operations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy EBAY?
Source: seekingalpha
- Job Cuts Announcement: eBay has revealed plans to cut approximately 800 jobs, representing 6% of its global workforce, as part of a strategy to reinvest in its business and align its structure with strategic priorities, while committing to support affected employees with care.
- Acquisition Strategy: Concurrently with the layoffs, eBay announced its acquisition of Depop for $1.2 billion in cash, aimed at capturing the Gen Z and Millennial customer base, indicating a strategic focus on younger consumers in the secondhand market.
- Historical Layoffs: This marks eBay's third round of layoffs in recent years, having previously cut 1,000 jobs in 2024 and 500 in 2023, reflecting ongoing efforts to adjust its strategy and optimize costs amid changing market conditions.
- Employee Count: As of December 31, 2025, eBay's total workforce stood at 12,300, and the job cuts will further reduce its human resources, potentially impacting operational efficiency and competitive positioning in the e-commerce sector.
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Analyst Views on EBAY
Wall Street analysts forecast EBAY stock price to rise
8 Analyst Rating
2 Buy
5 Hold
1 Sell
Hold
Current: 85.330
Low
60.00
Averages
95.00
High
112.00
Current: 85.330
Low
60.00
Averages
95.00
High
112.00
About EBAY
eBay Inc. is a global commerce company. The Company's technology empowers buyers and sellers in more than 190 markets around the world. The Company's business includes its online marketplace located at www.ebay.com and its localized counterparts, its off-platform marketplaces and its suite of mobile apps. It provides a number of features for its sellers and buyers that align with its approach of leveraging technology, including generative AI, to enhance the marketplace experience for its customers. For sellers, the Company is focused on simplifying their business processes to help drive their sales. The Company offers the eBay International Shipping program for sellers in the United States. For buyers, it is changing the way they find inventory through discovery, personalization and other experiences. It launched Explore, an AI-powered shopping feed enabling users to browse a list of personalized recommendations based on their interests, style preferences, and sizes.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Job Cuts Announcement: eBay has revealed plans to cut approximately 800 jobs, representing 6% of its global workforce, as part of a strategy to reinvest in its business and align its structure with strategic priorities, while committing to support affected employees with care.
- Acquisition Strategy: Concurrently with the layoffs, eBay announced its acquisition of Depop for $1.2 billion in cash, aimed at capturing the Gen Z and Millennial customer base, indicating a strategic focus on younger consumers in the secondhand market.
- Historical Layoffs: This marks eBay's third round of layoffs in recent years, having previously cut 1,000 jobs in 2024 and 500 in 2023, reflecting ongoing efforts to adjust its strategy and optimize costs amid changing market conditions.
- Employee Count: As of December 31, 2025, eBay's total workforce stood at 12,300, and the job cuts will further reduce its human resources, potentially impacting operational efficiency and competitive positioning in the e-commerce sector.
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- Layoff Announcement: eBay is cutting approximately 800 roles, representing 6% of its global workforce, as part of a strategy to reinvest in its business and realign its structure with strategic priorities, indicating the company's adaptability in the face of competitive pressures.
- Employee Support Commitment: An eBay spokesperson stated that the company is committed to supporting affected employees, reflecting the importance placed on employee contributions while demonstrating care and respect during the layoff process.
- Acquisition Strategy: eBay plans to acquire the secondhand clothing marketplace Depop for about $1.2 billion, aiming to enhance its appeal among younger consumers, particularly as 90% of Depop's user base is under 34, which will help boost eBay's presence in the fashion sector.
- Focus on Growth Areas: In its fourth-quarter earnings report, eBay noted that gross merchandise volume from focus categories grew over 16% year-over-year, showcasing strong growth potential in collectibles, car parts, and refurbished goods, further solidifying its market position.
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- Layoff Announcement: eBay has announced the layoff of approximately 800 employees, representing 6% of its global workforce, as part of a strategic realignment aimed at enhancing operational efficiency and optimizing resource allocation.
- Increased AI Investment: Despite the layoffs, eBay is intensifying its investment in artificial intelligence, recently announcing the acquisition of Etsy's secondhand clothing marketplace Depop for about $1.2 billion, which is expected to enhance its appeal among younger consumers.
- Focus on Core Business: eBay's Q4 earnings report indicated that gross merchandise volume from its focus categories grew over 16% year-over-year, demonstrating the company's commitment to driving growth in specific business areas even amidst workforce reductions.
- Legal and Reputation Challenges: eBay recently reached a settlement with a Massachusetts couple who were harassed by former employees, although the terms were undisclosed, this incident may negatively impact the company's reputation and increase pressure on management.
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- Impact of Depop Sale: Etsy announced on February 18 that it would sell Depop to eBay for $1.2 billion, causing its shares to soar 9.3% the next day and rise over 20% in the past week, although they remain down 3.8% year-to-date.
- Strong Financial Performance: Despite slightly missing revenue expectations, Etsy reported earnings per share of 92 cents, exceeding LSEG's estimate of 84 cents, indicating robust buyer growth and a slight GMS growth of 0.1% that surpassed expectations.
- Analyst Optimism: BTIG reiterated its buy rating on Etsy, lowering its price target from $74 to $65, still 17% above Tuesday's close; Barclays upgraded its target from $62 to $72, suggesting a 32% upside potential.
- Focus on Core Business: The sale of Depop allows Etsy to refocus on its core platform, with analysts suggesting this could accelerate buybacks and strengthen the balance sheet, although it may also impact advertising revenue as more shoppers find Etsy products through AI platforms.
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- Historic Auction Sale: Social media influencer Logan Paul sold a rare 'Pikachu Illustrator' card for $16.5 million, setting a world record for auctioned trading cards, reflecting the growing recognition of collectibles as valuable investments.
- Significant Investment Returns: Paul purchased the card in 2021 for nearly $5.3 million, achieving over a 200% return on investment, further demonstrating the potential of trading cards as investment vehicles, especially when compared to the S&P 500 index.
- Collectibles as Assets: AJ Scaramucci noted that buying trading cards is driven by both personal enjoyment and investment potential, emphasizing the high compounded annual growth rate of these cards, which may become a preferred asset allocation choice for more investors in the future.
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