Don't Be Misled by Netflix's 90% 'Decline': Here's Why ETF Investors Are Staying Calm
Written by Emily J. Thompson, Senior Investment Analyst
Source: Benzinga
Updated: Nov 17 20250mins
Netflix Stock Split: Netflix's 10-for-1 stock split on November 17 reduced its share price from around $1,140 to about $110, but the total investment value for shareholders remains unchanged, and the market cap stays at approximately $467 billion.
Impact on ETFs: The stock split had minimal impact on ETFs with significant Netflix exposure, as they adjusted their share counts and NAVs without altering Netflix's index weight or portfolio mechanics.
Strategic Growth Initiatives: Netflix reported a 17% year-on-year revenue increase in Q3 2025, driven by subscriber growth, pricing changes, and ad revenues, while also launching an ad-supported tier and immersive entertainment experiences.
Trading Behavior Changes: The lower share price post-split may attract more retail investors, increasing trading volumes and liquidity in ETFs, while potentially heightening volatility in the options market, although the split itself has no real consequences for ETF valuations.
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Analyst Views on GOOG
Wall Street analysts forecast GOOG stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOG is 313.25 USD with a low forecast of 255.00 USD and a high forecast of 350.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
14 Buy
1 Hold
0 Sell
Strong Buy
Current: 318.390
Low
255.00
Averages
313.25
High
350.00
Current: 318.390
Low
255.00
Averages
313.25
High
350.00
BNP Paribas Exane
Nick Jones
Outperform
initiated
$355
2025-11-24
Reason
BNP Paribas Exane
Nick Jones
Price Target
$355
2025-11-24
initiated
Outperform
Reason
BNP Paribas Exane analyst Nick Jones initiated coverage of Alphabet with an Outperform rating and $355 price target.
Truist
Youssef Squali
Hold
maintain
$10 -> $11
2025-11-06
Reason
Truist
Youssef Squali
Price Target
$10 -> $11
2025-11-06
maintain
Hold
Reason
Truist analyst Youssef Squali raised the firm's price target on Snap (SNAP) to $11 from $10 and keeps a Hold rating on the shares. Q3 results and the Q4 outlook both show relatively in line revenue and stronger than expected AEBITDA, the analyst tells investors. New, higher margin revenue streams, such as the Perplexity deal, should be accretive to margins in 2026, but Snap "remains a share giver" to peers including Meta (META), Google (GOOGL) and Reddit (RDDT), the analyst added.
Goldman Sachs
Eric Sheridan
Buy
maintain
$288 -> $330
2025-10-31
Reason
Goldman Sachs
Eric Sheridan
Price Target
$288 -> $330
2025-10-31
maintain
Buy
Reason
Goldman Sachs analyst Eric Sheridan raised the firm's price target on Alphabet to $330 from $288 and keeps a Buy rating on the shares.
Needham
Buy
maintain
$260 -> $330
2025-10-30
Reason
Needham
Price Target
$260 -> $330
2025-10-30
maintain
Buy
Reason
Needham raised the firm's price target on Alphabet to $330 from $260 and keeps a Buy rating on the shares. The company reported "strong" Q3 as Search revenue grew 15%, Cloud grew 34%, and YouTube grew 15% y/y, the analyst tells investors in a research note. Alphabet's full-stack GenAI go-to-market gives it pricing power through differentiation, which is driving revenue upside and margin expansion, the firm added.
See All Ratings
About GOOG
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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