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SNAP Overview

-
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

Loading chart...

High
4.800
Open
4.710
VWAP
4.70
Vol
60.95M
Mkt Cap
7.72B
Low
4.630
Amount
286.28M
EV/EBITDA(TTM)
--
Total Shares
1.66B
EV
8.44B
EV/OCF(TTM)
10.15
P/S(TTM)
1.29
Snap Inc. is a technology company. Its flagship product, Snapchat, is a visual messaging application that enhances relationships with friends, family, and the world. Snapchat is the Company's core mobile device application and contains five tabs, complemented by additional tools that function outside the application. Snapchatters can interact with any or all the five tabs. Additionally, it offers Snapchat+, its subscription product that provides subscribers access to exclusive, experimental, and pre-release features. Snapchat+ offers a range of features, from allowing Snapchatters to customize the look and feel of their application, to giving special insights into their friendships. The Company also offers Snapchat for Web, a browser-based product that brings Snapchats calling and messaging capabilities to the Web. Its advertising products include AR Ads and Snap Ads. Snap Ads include Single Image or Video Ads, Story Ads, Collection Ads, Dynamic Ads, Commercials, and Sponsored Snaps.
Show More

Events Timeline

(ET)
2026-06-16
16:30:00
SpaceX Partners with Cursor in $60B Deal
select
2026-06-16
13:00:00
Snap Unveils Augmented Reality Glasses, Priced at $2,195
select
link
2026-06-15 (ET)
2026-06-15
16:30:00
Major U.S. Indices Surge on U.S.-Iran Peace Agreement
select
2026-06-15
13:00:00
Major Averages Surge on U.S.-Iran Peace Agreement
select

News

seekingalpha
5.0
06-19seekingalpha
Snap Launches High-Priced AR Glasses SPECS Amid Market Concerns
  • High Price Concerns: Snap's AR glasses SPECS are priced at $2,195, more than three times the cost of Meta's Ray-Ban smart glasses, which may deter consumer interest amid ongoing inflation, potentially impacting sales performance.
  • Intensifying Market Competition: The launch of SPECS occurs in a crowded wearables market, with competitors like Meta, Apple, and Samsung releasing their high-end products, while Chinese brands such as Xiaomi and Huawei also pose significant competitive threats, potentially affecting Snap's market share.
  • Negative Stock Reaction: Following the SPECS announcement, Snap's shares dropped nearly 10% on Tuesday, fell another 8% in the subsequent session, and ended the week down 11.4%, indicating investor concerns regarding the new product and uncertainty about market prospects.
  • Cautious Future Outlook: Although analysts believe initial adoption may be limited due to the high price, they expect Snap's management to leverage this launch to improve the product further, with future models potentially becoming more competitively priced to attract a broader consumer base.
Yahoo Finance
7.0
06-18Yahoo Finance
Ohio's Parental Consent Law for Social Media Restored
  • Legal Impact: The Sixth Circuit Court of Appeals ruled 2-1 to restore Ohio's law requiring parental consent for children under 16 to use social media apps, significantly impacting NetChoice and major tech companies like TikTok, Snapchat, and Meta.
  • Legislative Background: Known as the Social Media Parental Notification Act, this law was part of an $86.1 billion state budget bill signed by Republican Governor Mike DeWine in July 2023, aimed at protecting children's mental health in response to concerns about social media's potential harm.
  • Law Requirements: The law mandates that social media and gaming apps obtain parental permission before service provision and requires companies to provide privacy guidelines, thereby enhancing family control over children's social media usage and content moderation.
  • Court Opinion: Judge Eric Clay emphasized that the parental consent requirement effectively addresses the multifaceted issues children face when using social media platforms, countering NetChoice's claims of vagueness and constitutional violations.
stocktwits
5.0
06-18stocktwits
Snap's Stock Plummets After AR Glasses Launch
  • Stock Volatility: Snap Inc.'s stock plummeted 17% over two trading sessions following the launch of its AR glasses 'Specs', hitting a three-month low, indicating market concerns and uncertainty surrounding the new product.
  • Divergent Analyst Opinions: While B. Riley views the Specs launch as a positive medium-term development, maintaining a 'Buy' rating with a $10 price target implying a 112% upside, Rosenblatt adopts a neutral stance with a $6.40 target, suggesting a 36% upside, reflecting mixed market sentiment on Specs' future.
  • Negative Consumer Feedback: The Specs' high price of $2,195 and bulky design have drawn negative reactions from consumers, with many mocking its appearance on social media, indicating potential challenges in attracting mainstream consumers and affecting Snap's market positioning.
  • Market Outlook Analysis: IDC estimates that the smart glasses market will grow at an annual rate of 29% to nearly 30 million units by 2029, reaching a value of $10.8 billion; however, Snap's Specs, positioned as a premium product, may face significant competition and require time to validate market acceptance.
Yahoo Finance
5.0
06-17Yahoo Finance
Snap Launches $2,195 AR Glasses Targeting Developers
  • Product Pricing: Snap Inc. has launched its new augmented reality (AR) glasses priced at $2,195, primarily targeting developers rather than everyday consumers, indicating its positioning in the high-end market.
  • Market Acceptance: Although AR glasses are seen as the next computing platform, current consumer trust in Snap is insufficient, which may impact the product's market acceptance and sales performance.
  • Privacy Concerns: The use of AR glasses raises privacy issues, with users worried about being recorded in public, potentially leading to consumer resistance to the product and affecting sales.
  • Industry Outlook: Analysts believe AR glasses could become the next generation of computing platforms, and if Snap's product successfully penetrates the market, it could secure a position in the ongoing technological transformation.
Newsfilter
8.5
06-17Newsfilter
Federal Reserve Policy Decision and Market Dynamics
  • Federal Reserve Policy Decision: The Federal Reserve is set to announce its latest policy decision at 2 PM today, with expectations to hold interest rates steady; however, new Chairman Warsh may not participate in the 'dot plot' update, potentially breaking a 14-year tradition and impacting market expectations for future rate movements.
  • Trump's Comments Affect Oil Prices: At the G7 summit, Trump stated that the U.S. would 'go right back to dropping bombs' if dissatisfied with the Iran deal, causing crude oil prices to rise slightly after a drop below $80 yesterday, highlighting the direct impact of geopolitical tensions on market dynamics.
  • Carvana's New Model: Carvana plans to use its franchised dealerships as service centers and 'playgrounds' for customers to test vehicles on its online platform, a strategy that could disrupt the traditional franchised dealership model in the U.S. if successful, indicating a significant shift in the auto retail landscape.
  • Snap Launches AR Glasses: Snap has launched its AR glasses 'Specs' priced at $2,195, aimed at addressing changing consumer relationships with screens; however, despite CEO Spiegel's claims of a shift in consumer behavior, Snap's stock fell over 9% following the product debut, reflecting market skepticism about the new offering.
CNBC
8.5
06-17CNBC
Federal Reserve Policy Decision and Market Dynamics
  • Federal Reserve Policy Decision: The Federal Reserve is set to announce its latest policy decision at 2 PM today, with expectations to hold interest rates steady under Chairman Kevin Warsh's leadership, potentially breaking a 14-year tradition if he opts out of the dot plot.
  • Trump's Comments Impact Oil Prices: President Trump stated at the G7 summit that the U.S. would “go right back to dropping bombs” if dissatisfied with the Iran deal, causing a slight uptick in crude oil prices, indicating market sensitivity to geopolitical risks.
  • Carvana's New Strategy: Carvana plans to utilize its franchised dealerships as service centers and “playgrounds” for customers to test vehicles on its online platform, a strategy that could disrupt the traditional U.S. franchised dealership model and enhance its competitive edge.
  • Snap Launches AR Glasses: Snap introduced its first public-facing augmented reality glasses, “Specs,” priced at $2,195, but despite CEO Evan Spiegel's assertion that consumers are moving away from screens, Snap's shares fell over 9% post-launch, reflecting market skepticism about its future prospects.
Wall Street analysts forecast SNAP stock price to rise
28 Analyst Rating
Wall Street analysts forecast SNAP stock price to rise
2 Buy
24 Hold
2 Sell
Hold
Current: 0.000
sliders
Low
7.00
Averages
9.57
High
13.00
Current: 0.000
sliders
Low
7.00
Averages
9.57
High
13.00
B. Riley
Buy
maintain
$10
AI Analysis
2026-06-17
New
Reason
B. Riley
Price Target
$10
AI Analysis
2026-06-17
New
maintain
Buy
Reason
Snap's launch of its Specs AR glasses is viewed as a positive medium-term development, with a wearable-focused, developer-enabled platform that could expand use cases across consumer and enterprise categories, though high initial pricing may limit early adoption, B. Riley tells investors in a research note. Over time, iterative improvements and potential cost reductions could drive broader traction, making Specs a potentially transformative product that complements Snap's core social platform and strengthens its position in next-generation human-computer interaction, the firm says. B. Riley has a Buy rating and $10 price target on the shares.
Rosenblatt
Neutral
maintain
$6.40
2026-06-17
New
Reason
Rosenblatt
Price Target
$6.40
2026-06-17
New
maintain
Neutral
Reason
Rosenblatt keeps a Neutral rating on Snap with a $6.40 price target after the company debuted Specs for both developers and consumers at $2,195 per pair. The launch \"launches a debate,\" as Snap co-founders feel the augmented reality glasses will be be the next big wave of computing against a \"reasonable skeptical stance,\" the analyst tells investors in a research note. Rosenblatt adds, \"Specs may or may not work as a business, but expectations are low, and at a minimum there could be patent value.\"
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for SNAP
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Valuation Metrics

The current forward P/E ratio for Snap Inc (SNAP.N) is 9.14, compared to its 5-year average forward P/E of 75.89. For a more detailed relative valuation and DCF analysis to assess Snap Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
75.89
Current PE
9.14
Overvalued PE
163.19
Undervalued PE
-11.40

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
3.03
Current EV/EBITDA
-58.05
Overvalued EV/EBITDA
277.11
Undervalued EV/EBITDA
-271.06

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PS
5.69
Current PS
1.05
Overvalued PS
11.61
Undervalued PS
-0.24

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Whales Holding SNAP

A
Ardmore Road Asset Management LP
Holding
SNAP
+27.77%
3M Return
O
Optiver US LLC
Holding
SNAP
+23.29%
3M Return
C
Contrarius Investment Management Ltd.
Holding
SNAP
+14.62%
3M Return
A
AHL Partners LLP
Holding
SNAP
+8.10%
3M Return
T
Trexquant Investment LP
Holding
SNAP
+7.39%
3M Return
T
Tairen Capital Limited
Holding
SNAP
+4.75%
3M Return

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Frequently Asked Questions

What is Snap Inc (SNAP) stock price today?

The current price of SNAP is 4.66 USD — it has decreased -1.69

What is Snap Inc (SNAP)'s business?

Snap Inc. is a technology company. Its flagship product, Snapchat, is a visual messaging application that enhances relationships with friends, family, and the world. Snapchat is the Company's core mobile device application and contains five tabs, complemented by additional tools that function outside the application. Snapchatters can interact with any or all the five tabs. Additionally, it offers Snapchat+, its subscription product that provides subscribers access to exclusive, experimental, and pre-release features. Snapchat+ offers a range of features, from allowing Snapchatters to customize the look and feel of their application, to giving special insights into their friendships. The Company also offers Snapchat for Web, a browser-based product that brings Snapchats calling and messaging capabilities to the Web. Its advertising products include AR Ads and Snap Ads. Snap Ads include Single Image or Video Ads, Story Ads, Collection Ads, Dynamic Ads, Commercials, and Sponsored Snaps.

What is the price predicton of SNAP Stock?

Wall Street analysts forecast SNAP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SNAP is9.57 USD with a low forecast of 7.00 USD and a high forecast of 13.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Snap Inc (SNAP)'s revenue for the last quarter?

Snap Inc revenue for the last quarter amounts to 1.53B USD, increased 12.15

What is Snap Inc (SNAP)'s earnings per share (EPS) for the last quarter?

Snap Inc. EPS for the last quarter amounts to -0.05 USD, decreased -37.50

How many employees does Snap Inc (SNAP). have?

Snap Inc (SNAP) has 5261 emplpoyees as of June 22 2026.

What is Snap Inc (SNAP) market cap?

Today SNAP has the market capitalization of 7.72B USD.