Deere & Company Appoints New CFO
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
0mins
Should l Buy DE?
Source: PRnewswire
- Executive Appointment: Deere & Company's Board of Directors appointed Brent Norwood as CFO effective May 1, 2026, indicating a strategic shift in leadership aimed at enhancing financial oversight to support long-term value creation.
- Extensive Experience: Norwood brings over 20 years of experience at Deere, previously serving as VP and Finance Director for the Construction and Forestry division, showcasing his deep expertise in financial planning, analysis, and capital allocation.
- Strategic Contributions: During his tenure, Norwood played a key role in Deere's acquisitions of Wirtgen and Blue River Technology, helping to establish the foundations of the company's Smart Industrial strategy, which emphasizes economic value and sustainability.
- Industry Recognition: Recognized by Institutional Investor as the top investor relations professional in the machinery sector, Norwood's achievements enhance Deere's reputation in the market, reflecting his excellence in managing investor relations.
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Analyst Views on DE
Wall Street analysts forecast DE stock price to fall
15 Analyst Rating
8 Buy
7 Hold
0 Sell
Moderate Buy
Current: 578.390
Low
458.00
Averages
514.25
High
560.00
Current: 578.390
Low
458.00
Averages
514.25
High
560.00
About DE
Deere & Company is engaged in the delivery of agricultural, construction and forestry equipment. Its segments include production and precision agriculture (PPA), small agriculture and turf (SAT), construction and forestry (CF), and financial services (FS). PPA segment defines, develops and delivers global equipment and technology solutions for production-scale growers of large grains, small grains, cotton and sugarcane. SAT segment defines, develops and delivers global equipment and technology solutions for dairy and livestock producers, high-value and small acreage crop producers, and turf and utility customers. CF segment defines, develops and delivers a range of machines and technology solutions organized along the earthmoving, forestry and roadbuilding production systems. FS segment finances sales and leases by John Deere dealers of new and used production and precision agriculture equipment and others. Its products include John Deere Autonomous 8R Tractor and E-Power Backhoe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- AI Investment Surge: U.S. hyperscalers are projected to invest $670 billion in AI infrastructure in 2023, with analysts predicting this figure could rise to $770 billion by 2026, highlighting the profound impact of AI investments on the overall economy.
- Industry Revenue Boost: The AI investment boom is driving revenue and profit growth across various sectors, particularly in cloud computing and semiconductors, with Nvidia and Micron Technology rising 20% and 61% in April, respectively, reflecting strong market demand for AI-related technologies.
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Deere Appoints New CFO Brent Norwood Amid Leadership Changes
- Executive Appointment: Deere has appointed insider Brent Norwood as the new CFO following the departure of long-time finance chief Joshua Jepsen in February, indicating stability amid leadership changes within the company.
- Extensive Experience: With over 20 years at Deere, Norwood has held several key positions, including vice president and finance director for the Construction and Forestry division, showcasing his deep understanding of the business and internal operations.
- Leadership Recognition: Chairman and CEO John May noted that Norwood is a proven leader with deep financial expertise and strong strategic judgment, which will enhance the company's disciplined approach to capital allocation moving forward.
- Market Challenges: Despite facing challenges from President Trump's tariffs on raw material imports, some of which were overturned by the Supreme Court in February, Deere is expected to demonstrate stronger financial performance in its upcoming second-quarter earnings report.
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- Financial Management Expertise: Norwood has overseen financial planning, analysis, forecasting, capital allocation, and strategic investments as the finance director for the Construction and Forestry segment and John Deere Power Systems, demonstrating his capability in managing complex financial environments.
- Candidate Evaluation Process: The appointment followed a comprehensive search process that evaluated both internal and external candidates, indicating the company's commitment to diversity and adaptability in executive selection to navigate market changes.
- Market Sentiment: While the market remains optimistic about Deere's overall performance, farmers continue to express concerns over rising repair costs, which could pose challenges to the company's long-term profitability.
See More
Deere & Company Appoints New CFO
- Executive Appointment: Deere & Company's Board of Directors appointed Brent Norwood as CFO effective May 1, 2026, indicating a strategic shift in leadership aimed at enhancing financial oversight to support long-term value creation.
- Extensive Experience: Norwood brings over 20 years of experience at Deere, previously serving as VP and Finance Director for the Construction and Forestry division, showcasing his deep expertise in financial planning, analysis, and capital allocation.
- Strategic Contributions: During his tenure, Norwood played a key role in Deere's acquisitions of Wirtgen and Blue River Technology, helping to establish the foundations of the company's Smart Industrial strategy, which emphasizes economic value and sustainability.
- Industry Recognition: Recognized by Institutional Investor as the top investor relations professional in the machinery sector, Norwood's achievements enhance Deere's reputation in the market, reflecting his excellence in managing investor relations.
See More
Deere & Company Appoints New CFO Brent Norwood
- Executive Appointment: Deere & Company's Board of Directors appointed Brent Norwood as CFO effective May 1, 2026, marking a strategic shift in leadership aimed at enhancing long-term shareholder value through his extensive financial expertise and strategic judgment.
- Extensive Experience: Norwood brings over 20 years of experience at Deere, having served as finance director for the Construction and Forestry division, where he was responsible for financial planning and capital budgeting, underscoring his critical role in the company's financial management.
- Strategic Contributions: Throughout his career, Norwood played a key role in Deere's acquisitions of Wirtgen and Blue River Technology and helped shape the foundations of the company's Smart Industrial strategy, highlighting his strategic significance in driving sustainable growth.
- Industry Recognition: Recognized by Institutional Investor as the top investor relations professional in the machinery sector, Norwood's achievements enhance the company's reputation in capital markets, reflecting his excellence in investor relations management.
See More
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- Economic Impact: New York's right-to-repair law has led to an increase in independent repair shops, with families saving an average of $400 annually, and the cost of screen repairs dropping from $250 to more affordable levels, enhancing consumer economic power and choice.
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- Market Performance Review: The S&P 500 index surged approximately 10.5% in April, marking its best monthly performance since 2020, despite ongoing economic uncertainties from conflicts in the Middle East, indicating strong market confidence in future growth.
- AI Investment Surge: U.S. hyperscalers are projected to invest $670 billion in AI infrastructure in 2023, with analysts predicting this figure could rise to $770 billion by 2026, highlighting the profound impact of AI investments on the overall economy.
- Industry Revenue Boost: The AI investment boom is driving revenue and profit growth across various sectors, particularly in cloud computing and semiconductors, with Nvidia and Micron Technology rising 20% and 61% in April, respectively, reflecting strong market demand for AI-related technologies.
- Surging Power Demand: Due to the immense power needs of AI data centers, Dominion Energy plans to invest nearly $55 billion in building facilities to support these demands, demonstrating the far-reaching effects of AI on the energy sector.
See More
Deere Appoints New CFO Brent Norwood Amid Leadership Changes
- Executive Appointment: Deere has appointed insider Brent Norwood as the new CFO following the departure of long-time finance chief Joshua Jepsen in February, indicating stability amid leadership changes within the company.
- Extensive Experience: With over 20 years at Deere, Norwood has held several key positions, including vice president and finance director for the Construction and Forestry division, showcasing his deep understanding of the business and internal operations.
- Leadership Recognition: Chairman and CEO John May noted that Norwood is a proven leader with deep financial expertise and strong strategic judgment, which will enhance the company's disciplined approach to capital allocation moving forward.
- Market Challenges: Despite facing challenges from President Trump's tariffs on raw material imports, some of which were overturned by the Supreme Court in February, Deere is expected to demonstrate stronger financial performance in its upcoming second-quarter earnings report.
See More
Deere & Company Appoints New CFO
- Executive Appointment: Deere & Company has appointed Brent Norwood as the new Chief Financial Officer, effective May 1, 2023, bringing over 20 years of experience in Deere and the financial sector, which is expected to enhance the company's financial leadership.
- Financial Management Expertise: Norwood has overseen financial planning, analysis, forecasting, capital allocation, and strategic investments as the finance director for the Construction and Forestry segment and John Deere Power Systems, demonstrating his capability in managing complex financial environments.
- Candidate Evaluation Process: The appointment followed a comprehensive search process that evaluated both internal and external candidates, indicating the company's commitment to diversity and adaptability in executive selection to navigate market changes.
- Market Sentiment: While the market remains optimistic about Deere's overall performance, farmers continue to express concerns over rising repair costs, which could pose challenges to the company's long-term profitability.
See More
Deere & Company Appoints New CFO
- Executive Appointment: Deere & Company's Board of Directors appointed Brent Norwood as CFO effective May 1, 2026, indicating a strategic shift in leadership aimed at enhancing financial oversight to support long-term value creation.
- Extensive Experience: Norwood brings over 20 years of experience at Deere, previously serving as VP and Finance Director for the Construction and Forestry division, showcasing his deep expertise in financial planning, analysis, and capital allocation.
- Strategic Contributions: During his tenure, Norwood played a key role in Deere's acquisitions of Wirtgen and Blue River Technology, helping to establish the foundations of the company's Smart Industrial strategy, which emphasizes economic value and sustainability.
- Industry Recognition: Recognized by Institutional Investor as the top investor relations professional in the machinery sector, Norwood's achievements enhance Deere's reputation in the market, reflecting his excellence in managing investor relations.
See More
Deere & Company Appoints New CFO Brent Norwood
- Executive Appointment: Deere & Company's Board of Directors appointed Brent Norwood as CFO effective May 1, 2026, marking a strategic shift in leadership aimed at enhancing long-term shareholder value through his extensive financial expertise and strategic judgment.
- Extensive Experience: Norwood brings over 20 years of experience at Deere, having served as finance director for the Construction and Forestry division, where he was responsible for financial planning and capital budgeting, underscoring his critical role in the company's financial management.
- Strategic Contributions: Throughout his career, Norwood played a key role in Deere's acquisitions of Wirtgen and Blue River Technology and helped shape the foundations of the company's Smart Industrial strategy, highlighting his strategic significance in driving sustainable growth.
- Industry Recognition: Recognized by Institutional Investor as the top investor relations professional in the machinery sector, Norwood's achievements enhance the company's reputation in capital markets, reflecting his excellence in investor relations management.
See More
Bipartisan Support Grows for Right-to-Repair Movement in the U.S.
- Legislative Progress: Since the passage of right-to-repair legislation in New York in 2022, states like California and Colorado have enacted similar laws, with 57 right-to-repair bills tracked across 22 states, indicating strong consumer demand and political backing for repair rights.
- Economic Impact: New York's right-to-repair law has led to an increase in independent repair shops, with families saving an average of $400 annually, and the cost of screen repairs dropping from $250 to more affordable levels, enhancing consumer economic power and choice.
- Bipartisan Collaboration: The REPAIR Act, co-sponsored by Senators Luján and Hawley, mandates automakers to provide access to repair data, aiming to dismantle manufacturers' monopolies on repair markets and reflecting a broad consensus on the importance of repair rights.
- Industry Response Divergence: While some tech companies like Apple have softened their stance, Deere faces criticism over its repair options, with the FTC filing a lawsuit against it, highlighting the controversies and implications of the right-to-repair movement within the industry.
See More
