Sezzle approves $100 million stock buyback initiative
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 15 2025
0mins
Should l Buy SEZL?
Source: SeekingAlpha
Stock Repurchase Authorization: Sezzle has authorized the repurchase of an additional $100 million of its common stock, continuing its stock buyback strategy.
Previous Repurchases: The company has already repurchased 2.9 million shares at an average price of $24.03 through its existing stock repurchase programs.
Future Financial Goals: Sezzle has set an adjusted EPS target of $4.35 for 2026 while shifting back to a subscription model.
Market Positioning: Sezzle is positioned for growth as it prepares to join the S&P SmallCap 600 alongside Ares Management and Vital Farms.
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Analyst Views on SEZL
Wall Street analysts forecast SEZL stock price to rise
3 Analyst Rating
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 68.810
Low
83.00
Averages
101.00
High
110.00
Current: 68.810
Low
83.00
Averages
101.00
High
110.00
About SEZL
Sezzle Inc. is a fintech company. The Company’s payment platform increases the purchasing power of consumers by offering access to point-of-sale financing options and digital payment services connecting millions of customers with its global network of merchants. Its payment options allow consumers to take control over their spending. Its digital payments platform provides consumers a flexible alternative to traditional credit. Its Sezzle Platform offers a payments solution for consumers that instantly extends credit at the point-of-sale, allowing consumers to purchase and receive the ordered merchandise at the time of sale while paying in installments over time. The Sezzle Platform flagship product, pay-in-four, allows consumers to pay a fourth of the purchase price up front, and then another fourth of the purchase price every two weeks thereafter over a total of six weeks. Its Sezzle Virtual Card provides rapid-installation and point-of-sale option for brick-and-mortar retailers.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Stock Surge: Sezzle's stock rose nearly 8% on Monday following an analyst's buy recommendation, indicating strong market optimism about its future performance and reflecting investor confidence in its business model.
- Analyst Rating: Analyst Ryan Tomasello from Keefe, Bruyette & Woods initiated coverage on Sezzle with a price target of $85 per share, which is nearly 24% above its most recent closing price, suggesting significant growth potential.
- Unique Business Model: Sezzle is integrating next-generation banking services with a mobile shopping platform in the popular buy now, pay later space, which analysts believe will enhance customer stickiness and drive revenue growth.
- Profitability Potential: The analyst highlighted that Sezzle is relatively inexpensive at current valuations and possesses substantial growth and robust profitability potential, indicating its competitiveness and promising future in the fintech sector.
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- Stock Surge: Following analyst Ryan Tomasello's initiation of coverage with a 'buy' recommendation, Sezzle's stock surged nearly 8% on Monday, reflecting market optimism about its future performance.
- Price Target Set: Tomasello set a price target of $85 per share for Sezzle, which is nearly 24% higher than its most recent closing price, indicating strong confidence in its growth potential.
- Unique Market Positioning: Sezzle stands out in the popular 'buy now, pay later' space by integrating next-generation banking services with a mobile-focused shopping platform, showcasing its unique competitive advantage in the fintech sector.
- Promising Profitability Potential: The analyst believes that Sezzle is relatively inexpensive at current valuations, and its ability to integrate multiple related products and services will enhance customer stickiness and revenue streams, suggesting a positive outlook for future growth.
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- User Engagement Surge: Sezzle's MoneyIQ platform has achieved over one million lessons completed in less than a year, demonstrating rapid adoption among young consumers seeking accessible financial education, which enhances their financial decision-making capabilities and confidence.
- Importance of Financial Literacy: According to the survey, 91% of users report that MoneyIQ has been helpful in making financial decisions, and 90% feel more confident managing their finances, indicating Sezzle's effectiveness in improving users' financial literacy.
- Innovative Service Expansion: Sezzle Mobile has launched unlimited 5G plans starting at just $29.99, further solidifying its position as a vital daily-use utility while providing users with more competitive services.
- Education Meets Practicality: With the introduction of a comprehensive tax education series, these lessons have quickly become a top-performing category, reflecting consumers' demand for financial fluency that addresses real-world challenges, as Sezzle combines learning with practical application to help users navigate modern financial issues.
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- Significant Revenue Growth: Sezzle achieved a remarkable 66.1% revenue growth in fiscal 2025, and while it anticipates a slowdown to 25% to 30% in 2026, this still underscores its leadership position in the rapidly growing BNPL sector, reflecting strong market demand and customer base.
- Expansive Market Opportunities: The BNPL industry is projected to grow at a 27% compound annual growth rate through 2033, and Sezzle is effectively expanding its market share by leveraging its innovative payment model and high merchant fees, helping consumers navigate high living costs.
- Diversification Strategy: Sezzle plans to apply for a bank charter, aiming to offer additional financial products and reduce reliance on partner banks, a move that could enhance profit margins and increase customer lifetime value.
- New Business Expansion: The upcoming launch of Sezzle Mobile, priced at $29.99 per month, aims to deliver tangible savings on everyday bills, further solidifying its market position in the fintech space.
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- Market Share Growth: Sezzle has rapidly transformed from a penny stock to a $2.2 billion fintech company by allowing consumers to split everyday purchases into four payments, and while its stock is down 65% from all-time highs, rising revenues and profits indicate long-term potential remains strong.
- Diverse Revenue Streams: Sezzle primarily profits from high merchant fees, but also generates revenue from consumer fees and subscription services, where customers can avoid fees by making timely payments, thus attracting more users to its platform.
- Industry Growth Potential: According to Grand View Research, the BNPL industry is projected to achieve a 27% compound annual growth rate through 2033, with Sezzle reporting a 32.2% year-over-year revenue growth in Q4, although its 66.1% growth for full-year 2025 indicates some deceleration, still outperforming the industry average.
- Market Expansion Plans: Sezzle is preparing to apply for a bank charter to offer additional financial products and reduce reliance on partner banks, while also launching Sezzle Mobile wireless service aimed at delivering tangible savings on everyday bills, which will further enhance customer lifetime value.
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- Market Share Growth: Sezzle has rapidly transformed from a penny stock into a multibillion-dollar fintech company by offering buy now, pay later services, and despite a 65% decline from its all-time highs, its rising revenue and profits indicate potential for long-term gains at current levels.
- Diverse Revenue Streams: Sezzle primarily profits from high merchant fees while also generating income from consumer fees and subscription services, allowing customers to avoid fees if they make timely payments, which attracts more users and boosts merchant sales.
- Industry Growth Outlook: The BNPL industry is projected to achieve a 27% compound annual growth rate through 2033 according to Grand View Research, with Sezzle reporting a 32.2% year-over-year revenue growth in Q4, indicating its leadership position, although its 66.1% revenue growth in full-year 2025 suggests some deceleration.
- Market Expansion Plans: Sezzle is preparing to apply for a bank charter to offer additional financial products and reduce reliance on partner banks, while also launching competitively priced wireless services on the AT&T network, aimed at delivering tangible savings on everyday expenses, which will further enhance customer lifetime value.
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