Comscore Launches New Audio Advertising Features on The Trade Desk Platform
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 08 2026
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Comscore announced that content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement are now available in The Trade Desk platform. "By combining Proximic by Comscore's AI-powered contextual solutions with Comscore's planning and measurement expertise, this launch provides advertisers with new capabilities to plan, target, and measure audio inventory - including streaming audio and podcasts. As audio continues to grow as a mainstream channel, this integration helps advertisers demonstrate the incremental reach and performance audio delivers alongside other digital and linear platforms," the company said
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About SCOR
Comscore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms (connected televisions (CTV), mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Content & Ad Measurement, which is engaged in measuring audiences across content and advertisements for linear television (TV), CTV, desktops, laptops, tablets and mobile devices, and Research & Insight Solutions, which represents the custom solutions it provides that are tailored to its clients' specific needs. These offerings include custom TV, digital and cross-platform data feeds, as well as other data integrations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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